Hasta La Creative!

Dagger’s new work for United Way of Greater Atlanta’s “Silence The Growl” campaign was a result of winning a creative hackathon. Atlanta’s creative community turned out for a 1-day event to help increase awareness of the nearly 350,000 kids in Greater Atlanta facing hunger, especially out-of-school times like summer and school breaks when they go without the free and reduced-priced meals at school. The winning concept from Dagger integrated a mix of heart-warming UGC content (provided by Jukin Media,) music and animation to highlight the side effects of hunger, as well as the potential of what kids can achieve when NOT hungry.

In a sport where every last gram counts — can you overlook 330 grams? Probably.

Global print and outdoor campaign for the new Lavazza’s brand positioning “More Than Italian”.

Ricardo Gareca announced after the 2018 Russia World Cup, that he would no longer be the coach of the Peruvian National Team. He was going to Argentina to think about whether he would renew a new contract with Peru or not. 99% of Peruvians wanted him back. Movistar, official sponsor of the National Team, decided to listen the clamor of the entire Nation and give a voice to all those fans. We thought about publishing a page ad in “Clarin”, the most read Newspaper in Argentina: But we had 2 obstacles: First: We were in Peru and he in Argentina. Second: the budget. With only US$ 912 we had to get his attention. That’s why we bought 100 classified ads that would occupy the same space than a full page, but with a 2000% less cost. We included the hashtag #GarecaVuelve and we started the conversation in social media.

Adidas has a problem with sports journalism. The majority of sports coverage is of male athletes and most sports articles are written by men. she is heard will be adidas first, all-women’s team of journalists to break barriers between girls and sport.