J.J. Abrams e Bad Robot fecham acordo de produção milionário com a WarnerMedia

Depois de alguns meses de especulação e muitas ofertas, o diretor J.J. Abrams e sua produtora Bad Robot enfim confirmaram que sua casa nova de distribuição é a WarnerMedia. O estúdio e a companhia anunciaram na tarde desta quinta-feira, 12 de setembro, um acordo que prevê a criação de produções originais para o cinema, televisão, …

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Kymono: Kymono, Office Design

After receiving a golden ticket, a Kymono customer enters a magical shop to find out about a new service offer: The Office Design.

Video of KYMONO – Office Design

Lexington Brewing & Distilling Co.: What We're Made Of

Lexington Brewing & Distilling Co. Print Ad - What We're Made Of
Lexington Brewing & Distilling Co. Print Ad - What We're Made Of
Lexington Brewing & Distilling Co. Print Ad - What We're Made Of
Lexington Brewing & Distilling Co. Print Ad - What We're Made Of
Lexington Brewing & Distilling Co. Print Ad - What We're Made Of

This campaign is about the care that goes into making a delicious beverage, and the unique nature of a beer aged in bourbon barrels. The ads are meant to showcase, “What We’re Made Of” both literally for the beer and as a statement about the Lexington Brewing Co.

Gatorade: Finish What You Started

Gatorade Outdoor Ad - Finish What You Started
Gatorade Outdoor Ad - Finish What You Started
Gatorade Outdoor Ad - Finish What You Started
Gatorade Outdoor Ad - Finish What You Started
Gatorade Outdoor Ad - Finish What You Started

When it comes to reaching fitness goals, people have good intentions, but they don’t always have what they need. They need fuel and not just the electrolytes that Gatorade offers. They also need encouragement from a brand that thrives on finishing the job.

India Is Far and Away the Top Country in Terms of WhatsApp Users, According to eMarketer

Despite not being as widely used in the U.S. as it is in other markets, WhatsApp continues to be a force when it comes to global usage of messaging applications, according to research firm eMarketer. The company projected that the total number of users of messaging apps will grow 12.1% in 2019, to 2.52 billion…

A Brief History of Sexy Colonel Sanders

Is it weird to turn a decades-dead fried chicken entrepreneur into a modern sex symbol? Hell yeah it’s weird. But when it comes to Colonel Sanders’ recent rotation through reimagined identities, several of which have been unsettlingly sexualized in nature, there’s a method to the brand’s marketing madness. The past few years have seen iconic…

Why Dmexco Matters to These C-Suite Execs

The 2019 Dmexco in Cologne, Germany, is drawing to a close. Launched in 2009 out of the former Online Marketing Dusseldorf trade fair, the event brings together more than 40,000 attendees from around the world. Adweek, which is Dmexco’s international media partner, caught up with several C-suite executives from companies like Telaria, MediaMath and Beeswax,…

Facebook Details the 4 Values That Serve as the Basis for Its Community Standards

Facebook is attempting to simplify the values that serve as the basis for its community standards into four key concepts: authenticity, safety, privacy and dignity. Vice president of global policy management Monika Bickert said in a Newsroom post Thursday that the social network’s goal remains “to create a place for expression and give people voice.”…

Google muda algoritmo para privilegiar conteúdo original do jornalismo nos resultados de busca

Um dos grandes dilemas do jornalismo nos tempos digitais certamente é a velocidade com que a notícia se dissemina. É uma faca de dois gumes: se por um lado os veículos conseguem um impacto maior em tempo recorde, é inevitável que os grandes percam uma parte considerável do público conforme sites menores e blogs compartilhem …

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Walmart Is Expanding Its Unlimited Grocery Delivery Service

Walmart said it is extending its unlimited grocery delivery service to the 200 metro areas in which it delivers groceries “based on the positive response of customers.” Customers who want to avail themselves of the service will pay $98 a year, $12.95 a month or a per-delivery fee. Walmart tested the service–and price points–in Houston,…

Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a plucky upstart to maturing threat to Google and Facebook. Despite 117% growth in Amazon ad revenue from $4.6 billion in 2017 to $10.1 billion in 2018, Forrester analyst Collin Colburn…

California Governor sides with big unions, signs employment bill tending tech disruption

California Governor Gavin Newsom is nothing if not inconsistent. He recently passed a bill making it illegal to suspend disruptive students from kindergarten to eighth grade, thereby ensuring disruption keeps putting the state in the lower ranks in terms of overall education.

Now comes the news that Newsom is poised to end disruption when it comes to the gig economy that has produced millions of jobs. According to the L.A, Times: “The 6,700-word bill is one of the most controversial of the year. It could upend the relationship between workers and bosses across businesses as varied as ride-hailing tech giantsconstruction, healthcare, truckingjanitorial servicesnail salonsadult entertainment, commercial fishing and newspapers.”

While advertising is not specifically mentioned here, I know for a fact similar measures are already impacting freelancers in California. Some of my freelance friends are now being offered “benefits,” they don’t want such as a 401K after a few months of employment as well as health care and worker’s comp. (Has anyone in advertising ever used worker’s comp?) These and other such benefits come with a price: a much lower day rate. And I suspect although I don’t know for certain, shorter contracts that prevent one from taking advantage of most of the benefits that don’t kick in right away. 

I can’t say whether this is happening around the country or if it’s only in California, but some friends who used to make 1500-1800 a day as senior-level and above freelancers now make closer to 1000 a day. Is it worth the chance to throw a portion of your paycheck into a 401K for one or two months? Or is it worth paying 1,000 a month for “adequate,” healthcare for a job that might not last that long?

The bill is being touted by supporters as standing up for employers rights, and ensuring contractor and employer alike get the same benefits such as sick time, paid leave, workers comp and unemployment,  others see this move as destroying the gig economy and California’s entrepreneurial spirit. Many of these companies are pumping millions of dollars into lobbying against the bill.

As the Times points out, “…enforcing the law against multibillion-dollar app-based technology behemoths, with a California workforce estimated at some 400,000 full- and part-timers, could involve protracted battles.”

Even the employees have mixed reactions. Some are concerned that by becoming employees as opposed to contractors, they’ll have to commit to one company (Uber over Lyft) rather than having the option and the freedom to work for both.

Discard the heartfelt speeches and what this is really a battle between three corporations, each pretending to care about the employees, who all have a financial interest at stake. The government wants more taxes, the unions want more union members (and their dues) and the corporations want to keep as much money as possible.

Like everything the government of California does, the law is messy, ineffective and already corrupt. There are plenty of exemptions to this law, which one assemblywoman said apply to “the trade groups with the best lobbyists.”

It is too soon to say how much this will affect California’s economy, or whether the result will be positive or calamitous. When Seattle raised its minimum wage to $15 an hour,  the number of new people entering the workforce dropped.  Wages went up, but the number of people entering the workforce dropped and hours were cut, ..so much so that low-wage workers ended up poorer to the equivalent of about $74 per person, per month. A follow-up study found this pain was mainly shouldered by workers without prior experience, who found it harder to get hired,” according to a study reported by NPR.

The number of low-wage workers in Seattle is small, and a minimum wage hike is not the same thing is changing the employment status of a million people in California. But Seattle has still affected whether most people noticed or not. It would be foolish to think California won’t feel seismic repercussions across the state. Whether they will be good for workers remains to be seen. But generally, whether it’s a traditional corporation, a government wanting more taxes or unions wanting more dues, it’s a safe bet the ones who will get screwed will be the employer, or contractor or whatever their designation will be.

Amazon vai permitir que usuários da Alexa sugiram respostas para perguntas “difíceis”

Desde seu surgimento, o smart speaker Alexa, da Amazon, sempre respondeu as perguntas de seus usuários com respostas prontas e oriundas de um banco de dados. Agora, a gigante tecnológica responsável também por um dos maiores e-commerce do planeta anunciou uma mudança neste aspecto. De acordo com o Fast Company, a Amazon lançará um programa …

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França vai bloquear criptomoeda do Facebook na Europa

O Facebook anunciou em junho a criação da Libra, sua criptomoeda oficial que será utilizada dentro da rede social para transações financeiras. Com a novidade, a rede social de Mark Zuckerberg não só demonstrou interesse em se tornar uma plataforma de negócios mais séria como também em ter maior controle sobre as transações que acontecem …

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Stag&Hare Honey: Buzz Worthy Packaging

Stag&Hare Honey: Buzz Worthy Packaging
Stag&Hare Honey: Buzz Worthy Packaging
Stag&Hare Honey: Buzz Worthy Packaging
Stag&Hare Honey: Buzz Worthy Packaging
Stag&Hare Honey: Buzz Worthy Packaging
Stag&Hare Honey: Buzz Worthy Packaging
Stag&Hare Honey: Buzz Worthy Packaging
Stag&Hare Honey: Buzz Worthy Packaging
Stag&Hare Honey: Buzz Worthy Packaging
Stag&Hare Honey: Buzz Worthy Packaging
Stag&Hare Honey: Buzz Worthy Packaging

Every year, Stag&Hare develops artful pieces that are one part collective expression and one part collaboration with unique, like-minded small businesses. We aim to create sensorial experiences that take the recipients on a journey through visuals, texture, smell, and taste. This year, we partnered with Georgia’s Capital Bee Company to create a flavor experience using one of the most unique, yet natural creators — the honey bee. Much like wine, honey is flavored by the natural surrounding plant life where the bees do their work. Capital Bee Company sources single varietal honeys from around the country, resulting in the purest, raw flavors. Our design highlights four unique taste experiences: Tupelo, Guajillo Acacia, Snowberry, and Frosted Cinnamon. To bring this flavor story to life, we created a custom ‘jewelry box’ of honey discovery that invites the viewer to open and explore. Our printing partner, DataGraphic, helped to bring our story to life through tactile textures and finishes throughout. Matte black soft touch paper is adorned with layered gold foil, intricate spot varnish patterns, and pops of screen-printed, vibrant colors. The unboxing experience is luxurious and full of surprise and delight with each honey pot adorned with patterns to reflect their individual flavor profile. Below each, a moment of storytelling occurs, providing bite-sized facts about the hard-working honey bee.

Google Says a Change in Its Algorithm Will Highlight ‘Original Reporting’

As tech companies try to make amends with publishers, Google changes its search engine to address an old complaint.

The NFL Extends Its Facebook Watch Partnership

The National Football League extended its partnership with Facebook to provide content for the social network’s Facebook Watch video destination. The league and Facebook initially partnered up in September 2017 with a multiyear global pact covering NFL Game Recaps from all 256 regular-season games and postseason clashes, as well as existing NFL Films franchises including…

Ilana Glazer Is Not a Fan of Running, and That’s Perfectly OK in New Nike Campaign

Nike was founded as a sneaker company by runners, for runners. A young runner-turned-business student named Phil Knight had an idea for a new way to distribute running shoes, his old coach at the University of Oregon poured rubber into a waffle iron to create a new tread, and together they set the running world…

Deliveroo Ad Implying Delivery Anywhere (Even Space) Is Banned in U.K.

A British regulator said the commercials were misleading because the food delivery service is not available throughout the country.

What You Missed From the First Day of NewFronts West

What does NewFronts West offer that its New York counterpart doesn’t? A bassoon performance from Rainn Wilson, for starters. The Office actor and co-founder of the purpose-driven publisher SoulPancake–who had offered a moment of zen, in the form of a guided meditation, at last fall’s inaugural NewFronts West event–brought the noise this time around. He…