Sep 19

#FriendsFaz25: Ralph Lauren lança coleção especial inspirada em Rachel Green

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Se você já viu (inúmeras vezes) “Friends” sabe que Rachel Green, personagem de Jennifer Aniston, passa algumas temporadas trabalhando em seu emprego dos sonhos na Ralph Lauren. O nome da marca é lembrado em muitos episódios da série, que teve até mesmo uma participação especial do próprio Ralph Lauren na sexta temporada. via GIPHY Nada …

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Sep 19

Burger King começa a remover brinquedos de plásticos dos combos infantis

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Seguindo a política de diminuição de plástico no mundo, o Burger King está removendo brinquedos de plástico dos combos infantis. Por enquanto, a iniciativa acontece só no Reino Unido, mas o movimento deve se estender por toda a rede de fast food. A iniciativa também é parte da campanha “The Meltdown”, que também incentiva o …

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Sep 19

Unicef: It's Painful That This Is Their Fate

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Unicef Design Ad - It's Painful That This Is Their Fate

Many children have faced a lot of accidents over the past years due to the proliferation of dangerous games like Pokemon Go. The goal is not to attack Pokemon Go but to raise awareness against these irresponsible actions of parents by leaving their children exposed to these risks.

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Sep 19

Avenida Center: Ice Cream Festival

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Avenida Center Print Ad - Ice Cream Festival

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Sep 19

Enter Epica, The Creative Contest Judged By Journalists

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ICYMI: Epica Awards are open for submission until October 7, 2019 When you submit your agency’s work to Epica, it will be judged by 200 trade journalists from around the world, myself included. In my opinion, trophies granted via peer review are a needless fixture in an industry where vanity is celebrated instead of shunned. […]

The post Enter Epica, The Creative Contest Judged By Journalists appeared first on Adpulp.

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Sep 19

Giant Food, Washington Capitals Team Up on Ovi’ O’s Cereal and Accompanying Snapchat Game

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Regional grocery chain Giant Food, official grocery sponsor of the National Hockey League’s Washington Capitals, teamed up with Capitals superstar and captain Alex Ovechkin on limited-edition cereal Ovi’ O’s. The cereal hit shelves on Ovechkin’s birthday, Sept. 17, and it will only be available while supplies last. Ovi’ O’s can be found in all 163…

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Sep 19

Do pato ao “Smelly Cat”, Google lança easter eggs de “Friends” no buscador

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Como se ninguém soubesse a essa altura, “Friends” está chegando neste domingo, 22 de setembro, ao seu aniversário de 25 anos, uma data que a WarnerMedia tem buscado celebrar de todas as formas possíveis enquanto assegura os direitos de exibição para o HBO Max, seu novo serviço de streaming. A mais nova empreitada acontece agora …

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Sep 19

Estudo mostra que marcas de cervejas e bancos precisam melhorar comunicação com as mulheres

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A Kantar, líder global em dados, insights e consultoria, realizou o estudo “What Women Want”, com o objetivo de entender como as marcas se comunicam com as mulheres na publicidade brasileira e como o público feminino enxerga essas iniciativas. A pesquisa falou com uma amostra representativa de homens e mulheres brasileiras para explorar os temas …

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Sep 19

SayNoToXenophobia

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SayNoToXenophobia

The South African flag is manipulated to include the zipper, as a metaphoric demonstration of the importance of uniting humanity.

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Sep 19

SorBabes: Say It For Us – Delivery

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Sep 19

Émile

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Émile (the name of the campaign is a tribute to Émile Durkheim, a pioneer in social research with his work: “Le suicide”) is a campaign to show people who are thinking about killing themselves that it is worth living. It is a campaign that makes people reflect. And he does it through a content, a short film that tells a story that deals with two fundamental themes through the main character. The first is his situation: he lives in Costa Rica, the happiest country in the world, in a luxury house, with a great car, because he has succeeded in his career, but still he is not happy and wants to commit suicide. The second is his age, with more than 40 years, it may seem that his life is no longer able to change. But it can, it can always. And that is the importance of the message, on the one hand it shows you that there is always time for things to change and improve. On the other hand that although from outside it is not understood many people who do not expect it, maybe thinking about commit suicide and you have to realize. And all this is done in a different way, speaking of what is usually said that before we die, you see your life before your eyes like flashes, but if you commit suicide, everything is different. A message of hope on a hard and taboo subject.

Video of Émile

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Sep 19

Burger King Caught Customers Napping for Ads About How Filling Its Sandwiches Are

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Most fast-food campaigns like to celebrate the first bite of a burger and then fade to logo, but this Burger King print campaign takes you straight to the other end of the meal: the post-gorge nap. Independent agency We Believers created the “Food Coma” campaign for Burger King in Mexico, but the global brand has…

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Sep 19

Inside the IAB Tech Lab’s New Consumer Privacy Proposals

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The IAB Tech Lab is proposing new technical solutions and standards to ease concerns around the use of third-party cookies for online advertising with an enhanced accountability framework to better ensure responsible use of consumer data. This includes the creation of an encryption tool which permanently attaches a consumer’s privacy preferences to an identifier that…

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Sep 19

Facebook: Here’s How to Share Content From Pandora to Your Timeline

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Did you know that you can share podcasts, songs, and other content from Pandora directly to your Facebook Timeline? This allows you to share what you’re listening to with your Facebook friends. Our guide will show you how this works. Note: These screenshots were captured in the Pandora and Facebook applications on iOS. Step 1:…

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Sep 19

Refinery29 and Eloquii Team Up to Create a Crowdsourced Plus-Size Collection

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There’s plenty of data pointing to the growing need for plus-size fashion, whether it’s Plunkett Research’s findings that 68% of American women are wearing a size 14 or above, or that, according to market research firm NPD, one-third of women consumers believe they’re plus-size. Companies like Modcloth, Target and Reformation are attempting to fill that…

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Sep 19

#ComecePelasPessoas: como a audiência influente do Twitter impacta a estratégia das marcas

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Cerca de 80% das pessoas que têm uma conta no Twitter influenciam amigos e familiares no momento de decisão de compra

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Sep 19

Uber Eats celebra 1 bilhão de pedidos ao redor do mundo em menos de 4 anos

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Surgido a pouco menos de 4 anos, o Uber Eats já recebeu 1 bilhão de pedidos em mais de 500 cidades em 36 países, mantendo um tempo médio de entrega de menos de 30 minutos. No Brasil, o Uber Eats chegou em dezembro de 2016 e hoje já é parceiro de milhares de empreendimentos gastronômicos …

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Sep 19

Angkor Beer: The Loop

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Angkor needed to be refreshed for a younger generation of Cambodians who no longer saw the brand as relevant to their generation. In order to do this, we dramatized two important cultural insights. Firstly, the deep bond between Khmer sons and their fathers and secondly, the importance to Khmer people of passing on their culture from one generation to the next. Thus, we created a film that tells the emotional story of a father and a son that connect through music.

Video of Angkor Beer | The Loop Digital Film

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Sep 19

Plus Supermarkets: Feather

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Sep 19

3 Ways Creatives of Color Can Battle the Self-Doubt That Tokenism Breeds

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I have been in advertising for about a decade now, and I have yet to work at an agency with a black account director. In the early stages of my career, I found that odd, but as things progressed and I moved from agency to agency, I soon realized it was an unfortunate norm. So,…

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