Hasta La Creative!

A Renault este ano não tem economizado esforços no sentido de oferecer a maior diversificação criativa possível para suas campanhas publicitárias. A marca fez de tudo nos últimos meses, desde encerrar a história de “Caverna do Dragão” a encenar uma história de espião com Marina Ruy Barbosa. O próximo passo, agora, é o uso de …

O post Novo comercial da Renault foi filmado inteiro em GoPro apareceu primeiro em B9.

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

What would Baywatch be without its signature red? The color is as much an iconic part of the show as David Hasselhoff, Pamela Anderson or slow-motion sprints across the beach. Yet a video shared by the official Baywatch page on Facebook recently revealed that the show originally tested several other colors, even settling on blue…

This four-part series aims to help executives better understand how to succeed in digital transformation. In part one, we identified three critical pillars of success: The right strategy, culture and partner relationships. The adoption of sophisticated cloud marketing technologies and data. A direct-to-consumer brand digital commerce channel. Here in part four, we’re focusing on the…

Twitter reported continued progress toward meeting the two-year diversity targets it set in 2017 for women, black and Latinx representation at the company. The social network released the September 2019 quarterly installment of its Inclusion and Diversity Report this week, with vice president of people experience and head of inclusion and diversity Dalana Brand writing…

(TrendHunter.com) The KITH Women x Barbie dolls are a new lineup of collaborative toys that commemorate the 60th anniversary of the iconic dolls in a modern manner.

The dolls are designed in four styles that are…

Comer é bom demais, mas de vez em quando aquela vontade repousar depois de bater aquele pratão de comida às vezes supera no quesito “sentimento bom”. Por incrível que pareça, estas sestas acabaram se tornando o novo garoto propaganda do Burger King, que fez uma série inteira de anúncios sobre… clientes dormindo. Lançado no México …

O post Aquele soninho depois de comer um lanche é a estrela da nova campanha do Burger King apareceu primeiro em B9.

The war on plastics is growing, with Burger King saying today that it will no longer include plastic toys in kids meals served in the United Kingdom. This move comes as part of a new initiative and campaign the fast food chain is debuting today called “The Meltdown,” which will feature advertisements in digital content,…