Sep 30

Netflix testa formato de episódios gratuitos para atrair novos assinantes e promover séries

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Na guerra do streaming vale tudo, inclusive voltar atrás em certas decisões executivas e testar formatos que privilegiem… não assinantes. É o que a Netflix está fazendo com “Bard of Blood”, sua recém-lançada série indiana que por tempo limitado disponibilizou seu primeiro episódio para o grande público sem que este precise pagar por uma assinatura …

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Sep 30

Nextdoor: Here’s How to Manage Your Push Notifications Settings

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Did you know that Nextdoor allows you to control the kinds of push notifications you receive from its mobile application? Our guide will show you how this works. Note: These screenshots were captured in the Nextdoor app on iOS. Step 1: Tap the three horizontal lines in the bottom-right corner of the screen. Step 2:…

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Sep 30

Geico Just Scared Up 2 New Horror-Themed Ads to Get You Ready for Halloween

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Halloween is always a good time to discover who might be unexpectedly sharing your home with you. Geico today unveiled two new ads from The Martin Agency that follow that thread with very different results. In one, Geico’s gecko joins a new homeowner in exploring his recently purchased home. He finds it surprisingly full of…

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Sep 30

Discovery Wants to Unify the Fragmented Broadcast Landscape

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Discovery’s roster of channels–including its flagship Discovery Channel, along with Food Network, TLC and more–is about to become a bit more cohesive. Today, the media company announced a multiyear partnership with FreeWheel that will see the Comcast-owned company offer a single, unified platform for media buyers looking to manage their buys across Discovery’s buffet of…

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Sep 30

WhatsApp bane 1,5 milhão de contas por propagação de fake news e uso de bots

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Desde 2018, o WhatsApp é apontado como uma das principais – se não a principal – plataformas para a distribuição de fake news em proporções industriais. Em agosto de 2018, o Facebook, responsável pela empresa, implementou mudanças importantes para combater o problema, como o uso de inteligência artificial e parcerias com agencias de checagem de …

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Sep 30

Acordo obriga Facebook e WhatsApp a entregar mensagens a autoridades britânicas

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Após um novo tratado entre os Estados Unidos e o Reino Unido, plataformas como Facebook e o WhatsApp serão legalmente obrigados a compartilhar mensagens encriptadas de seus aplicativos com as forças policiais britânicas. O acordo será assinado em outubro e forçará as mídias sociais a colaborarem com investigações entregando às autoridades as conversas encriptadas dos …

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Sep 30

Lemon & Paeroa: Best Day Ever

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Video of Meanwhile in New Zealand…

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Sep 30

AEG: Exotics Pets

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AEG Print Ad - Exotics Pets
AEG Print Ad - Exotics Pets
AEG Print Ad - Exotics Pets
AEG Print Ad - Exotics Pets
AEG Print Ad - Exotics Pets

The new AEG FX9 Animal vacuum cleaner is an unusual vacuum that helps keep all kinds of surfaces clean of hair. Starting from this premise we reach a conclusion that would become the creative axis of the campaign: For all soils, for all kinds of pets. With this concept we reinforce the characteristics of the product, providing them with maximum power and quality. No matter what kind of pet you have: A tiger, a zebra, a horse, a bear, a hamster, a dog, a cat … it doesn’t matter. The new animal FX9 can with all kinds of hairs.

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Sep 30

Colégio QI: Nerve Test

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Colégio QI Print Ad - Nerve Test
Colégio QI Print Ad - Nerve Test
Colégio QI Print Ad - Nerve Test

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Sep 30

Opening Up Cricket / Youth Mental Health Matters: The Lost Ashes

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Opening Up Cricket Experiential Ad - The Lost Ashes
Opening Up Cricket Experiential Ad - The Lost Ashes
Opening Up Cricket Experiential Ad - The Lost Ashes
Opening Up Cricket Experiential Ad - The Lost Ashes

This powerful suicide awareness campaign, titled The Lost Ashes, featured 215 urns to symbolise the 215 lives lost to suicide since the start of the 2019 Ashes series. It was created in association with Youth Mental Health Matters and Opening Up Cricket and appeared outside Old Trafford cricket ground on the final day of the Ashes. The project’s aim was to create more awareness of the UK’s biggest killer of under 35 year old males in a sporting arena that is particularly affected by mental health issues.

Video of THE LOST ASHES

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Sep 30

Dewilux: Chainsaw

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Dewilux Print Ad - Chainsaw
Dewilux Print Ad - Chainsaw
Dewilux Print Ad - Chainsaw

Every piece of furniture purchased leads to the cutting of trees. Dewilux paints, varnishes and shielding products extend the life of furniture. By protecting our furniture, it’s in our hands to break the chain of unnecessary consumption.

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Sep 30

Boston Scientific: Urgent or Frequent Need to Urinate?

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Video of Boston Scientific MyProstateInfo.co.uk

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Sep 30

Entel: The Almost New Campaign

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Entel Integrated Ad - The Almost New Campaign

In Chile are more cellphones that people, making a giant consumption around this device, practically people buy a new phone by year. But what happens with all those abandoned devices They finally become electronic waste, positioning Chile as the biggest productioner of electronic waste in whole Latin America. To change this reality the most important TELCO in Chile launched to the e-service market a new high-technology service.

Video of Entel Sustentabilidad Caso

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Sep 30

Bonjorno: Cafe

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Bonjorno Outdoor Ad - Cafe
Bonjorno Outdoor Ad - Cafe
Bonjorno Outdoor Ad - Cafe
Bonjorno Outdoor Ad - Cafe

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Sep 30

Debunking 3 Myths About Latino Consumers This Hispanic Heritage Month

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On the eve of the first Hispanic Heritage Month in 1968, Hispanics made up between 4-6% of the U.S. population. Today, that number is 18%–or nearly 60 million people. With backgrounds as diverse as America itself, Hispanic Americans are representing us in Congress and in C-suites, in stadiums and on screens, and in larger numbers…

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Sep 30

Volkswagen and BBH Hilariously Capture the Unique Pressures of Running a Small Business

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We all know running your own business isn’t easy. But sometimes the devils are in the details, such as how you’re going to manage your own limited schedule or whether a repair truck will arrive in time to avert a wedding disaster. In its first work for Volkswagen Commercial Vehicles, agency BBH London captures these…

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Sep 30

Integração do Letterboxd com JustWatch vai permitir que você descubra onde ver seu filme favorito

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Em tempos onde os canais de streaming se multiplicam como coelhos e a acessibilidade a filmes está cada vez maior, não é lá muito difícil se ver numa situação onde você quer muito ver um filme específico, mas não sabe onde e como achá-lo. Nesse sentido, a nova atualização do Letterboxd parece vir como o …

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Sep 30

Spotify passa a permitir inclusão de podcasts em playlists

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O principal serviço de streaming de áudio do mercado está expandindo as funcionalidades de seu aplicativo. De acordo com o Business Insider, O Spotify disponibilizou uma atualização em seu aplicativo que permite que o usuário insira podcasts em suas playlists. Agora, o usuário terá três opções na hora de criar suas playlists: uma lista exclusivamente …

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Sep 30

For Pluto TV, the Streaming Wars Will Be Great for Business

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A streaming showdown is coming, but Tom Ryan isn’t worried. In fact, the co-founder and CEO of the free ad-supported streaming service Pluto TV is looking at it as a business opportunity. The streaming wars, which have so far been defined by subscription video-on-demand services like the upcoming Apple TV+, Disney+, HBO Max and Peacock,…

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Sep 30

The Martin Agency Simplifies the CarMax Shopping Experience in Its First Campaign for the Brand

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Advertising for CarMax, in recent years, has gone down a few roads. While the ads featuring comedian Andy Daly have been enjoyable, there remained a level of disconnect. Humor can work, but not at the expense of establishing a clear position. In a new campaign for the pre-owned car dealer, The Martin Agency, which won…

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