This Vegan Beauty Brand is Flipping the DTC Model

Unlike the usual direct-to-consumer narrative of starting with just an online audience, Versed–which first rolled out in Target stores–is now pushing into ecommerce. The beauty line, a new skincare line only five months old, filled shelves in 1,850 Target stores. Then, the brand arrived at Revolve, Riley Rose and Dermastore shops in July. Now, after…

Forever21 Files for Chapter 11 Bankruptcy After Weeks of Rumors

Forever 21, the retailer that served as a fast-fashion pioneer has filed for Chapter 11 bankruptcy. The news was announced late Sunday night. Because Forever 21 is filing for Chapter 11 bankruptcy, rather than Chapter 7, it will be begin the process of undergoing a cost-cutting restructuring to try to save the business, rather than…

Agencies Navigate Immigration Policies; Big 5 Ad-Tech Offerings: Monday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How the Ad Industry Is Navigating Trump’s Ever-Changing Immigration…

Leroy Merlin: Lessons For Good


Media, Outdoor, PR
Leroy Merlin

Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s. The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO’s places in bad conditions. Turning unaware clients into volunteers, Leroy Merlin succeded in giving a new life to 50 NGO’s for abandoned children, schools, centres for the elderly and refugee.

Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer Publicis WW & CEO Publicis Italy:Bruno Bertelli
Chief Creative Officer:Cristiana Boccassini
Executive Creative Director:Davide Boscacci
Associate Creative Director:Livio Gerosa, Paolo Bartalucci
Copywriter:Francesca Ferracini, Corentin Salignat, Sébastien Rouviere, Paolo Bartalucci
Art Director:Alice Teruzzi, Livio Gerosa
Client Service Director:Simona Coletta
Account:Arianna Di Marco, Silvia Accornero
Senior Strategic Planner:Guglielmo Pezzino
Head of Social Client Services and Strategy:Stefano Perazzo
Senior Social Media Manager:Andrea Biolcatti
Producer:Matilde Bonanni
Camera Operator:Matteo Terzoli
Editor:Fabrizio Squeo
Communication and Brand Director:Stefania Savona
Digital Communication Manager:Cinzia Cali
Project and Community Manager:Caterina Nincevich
CSR Manager:Luca Pereno
Communication and Social Media Manager:Heine Bortone

Dewilux Furniture Paints: Chainsaw

Print
Dewilux

Every piece of furniture purchased leads to the cutting of trees. Dewilux paints, varnishes and shielding products extend the life of furniture. By protecting our furniture, it’s in our hands to break the chain of unnecessary consumption.

Advertising Agency:Reklam Merkezi, ?zmir, Turkey
Art Director:Semih Talha Türk
Copywriter:Muhammet Av?ar
Account Director:Yi?it Sal
Client Account Director:Özgür Kat?rc?o?lu

Coca-Cola: The Coca-Cola Guy Of the Final


Integrated
Coca-Cola

For the first time ever the biggest football teams met in the most important final of the Latin American continent, and exactly because of this was impossible get a ticket to watch the game, but we found a way in.

Advertising Agency:Grey, Buenos Aires, Argentina

Apple: Share Your Gifts


Film
Apple

Advertising Agency:TbwaMedia Arts Lab, Los Angeles, USA
Chief Creative Officer:Brent Anderson
Executive Creative Director:Chuck Monn, Ryan Honey
Group Creative Director:Jd Jurentkuff
Creative Director:Jed Cohen, Jeremy Wirth, Joe Mullen
Art Director:Diogo Valim
Copywriter:Bruno Barbieri
Executive Director Of Content Production:Brian O’rourke
Executive Producer:Chris Perry, Emily Rickard?
Senior Producer:Kirsten Larson
Global Music Director:Peymon Maskan
Senior Music Supervisor:Josh Marcy
Managing Executive Producer:Maurie Enochson

The Most Watched Editor at Fashion Week

Sara Moonves, the new editor in chief of W, has been around the limelight all her life. Now the attention is on her.

Ink made from air pollution / Une idée faite de matériau recyclé?

THE ORIGINAL?
Air-Ink Markers by Tiger Beer – 2016
“ink made from air pollution.
Source : D&AD Graphite Pencil
Agency : Marcel Sydney (Australia)
LESS ORIGINAL
Climate Pen by Helsingin Sanomat – 2019
“Pens filled with recycled carbon dioxide ink”
Source : Ad Forum, You Tube
Agency : TBWAHelsinki (Finland)

On the Adweek Podcast: Analyzing the Highs and Lows This Hispanic Heritage Month

Hispanic Heritage Month falls annually between Sept. 15 and Oct. 15, offering marketers and brands an opportunity to connect with this growing segment of the population. However, many often rely on outdated stereotypes to prop up their campaigns–even the name might be ready for an upgrade. On this week’s episode of Yeah, That’s Probably an…

Making Sense of the 5 Major Holding Companies’ Data Offerings

If recent high-profile acquisitions are any indication, the ad industry is in the midst of a veritable data gold rush, and first-party data assets are the means for staking your claim. In April, Publicis bought Epsilon for $4.4 billion, less than a year after IPG agreed to purchase Acxiom for $2.3 billion. And in 2016,…

How the Ad Industry Is Navigating Trump’s Ever-Changing Immigration Policies

In 1938, David Ogilvy arrived in New Jersey from his native England and established his own professional brand in a rapidly growing nation, writing the original ad-industry immigrant success story. These days, however, the chances of someone from abroad following in his footsteps are ever slimmer, even as the value of top international talent continues…

If Disruption Is What You Really Want, Here’s How to Put It Into Practice

The definition of disruption has become diluted by our industry’s obsession with turning well-intentioned concepts into overused buzzwords. You’ve almost surely been in a briefing where the ask has been some form of disruption: disrupt creativity, disrupt the internet, disrupt culture, disrupt the way we use X product in Y space. This isn’t just about…

3 Agencies That Are Moving Away From the Traditional AOR Model

Amid massive shake-ups to how audiences consume content, clients and agencies alike are searching for the best way forward. Marketers have seen their need for content rise exponentially to meet audiences on a host of platforms. Traditional agencies are struggling to keep up with such demands while also seeing budgets shrink. At the same time,…

5 Foreign-Born Agency Creatives on the Many Difficulties of the Immigration Process

Adweek wanted to get closer to the story of how President Trump’s immigration policies are affecting foreign-born advertising talent, so we put out a call on Twitter asking people to share their experiences. Some of those interviewed requested their names be left out for fear of repercussions by the U.S. government. The five stories below…

This Land Is for Johnnie Walker Drinkers

Where do brands fit into the larger cultural landscape today? It’s a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo’s Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let’s watch and listen… The spot was created by […]

The post This Land Is for Johnnie Walker Drinkers appeared first on Adpulp.

Federal Election Commissioner Posts Foreign Interference Memo on Twitter

The election commission’s Democratic chairwoman said a Republican commissioner had blocked official publication of the memo.

Chatbots Can Make as Many Sales as Humans

Chatbots can match the performance of proficient human salespeople–or outperform inexperienced ones fourfold–but only when customers are unaware they are conversing with artificial intelligence. That was the conclusion of a recent study published in academic journal Marketing Science in which researchers analyzed field data from outbound sales calls between bots or sales reps and 6,200…

At Fox News, Trump Impeachment Inquiry Brings On-Air Sniping

As Tucker Carlson and Shepard Smith go public with a feud over President Trump’s latest troubles, Sean Hannity rides high in the ratings.

Spider-Man Will Remain in the Marvel Cinematic Universe

The web slinger will be the only superhero with the ability to cross between Disney and Sony’s cinematic universes, according to Marvel Studios.