Guinness: Guinness Smooth

Guinness Smooth is a distinctive, flavourful beer with the perfect balance of sweet and bitter to achieve smoothness and refreshment that everyone can enjoy.

Video of Guinness Smooth 30sec ad

IED Istituto Europeo di Design: Find Your Difference

IED Istituto Europeo di Design Outdoor Ad - Find Your Difference
IED Istituto Europeo di Design Outdoor Ad - Find Your Difference
IED Istituto Europeo di Design Outdoor Ad - Find Your Difference

An integrated campaign for the communications of all Istituto Europeo di Design events, with the aim of promoting its offer to different target audiences in all the cities where it is present. We have not simply declines visuals on different platforms. We chose to engage the target fluidly and with flexibility. From websites to social media, from guerrilla marketing to out-of-home advertising: adapting the language for each medium.

Course Hero: Get Unstuck

Full-service advertising agency, barrettSF, reveals the “Get Unstuck” back-to-school brand campaign for Course Hero, the online learning platform where students can access over 30 million course-specific resources to help them study.

The creative campaign includes two unique video concepts: “Coffee Shop” and “Dorm.” Each scenario presents a relatable and humorous exchange between an antagonistic computer cursor and a student who is finding it challenging to study—underscoring Course Hero’s ability to empathize with students, understand their struggles, and provide reliable support in their time of need.

The campaign launched in early September and continues to roll out across a variety of digital channels including radio, pre-roll, display and social.

Video of Course Hero | Get Unstuck

Video of Course Hero | Get Unstuck with 24/7 Homework Help

How DTC Brands Are Going Green Beyond the Climate Strike

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Twitter Finally Revises Its Policies to Ban Financial Scams on Its Platform

Twitter finally clarified its policies to state that financial scams are prohibited on its platform. The social network revealed the policy update in a tweet Monday, saying, “We’re always updating our rules based on how online behaviors change. Today we’re expanding our policies to prohibit financial scams.” We’re always updating our rules based on how…

Carat Tops COMvergence’s Media Agency Global New Business Ranking for First Half of 2019

Last week, data consultancy COMvergence published its “New Business Barometer for H1 2019” report for media agencies, which found that Carat topped the list for agencies with a new business value of $2 billion, including retentions. COMvergence attributed Carat’s placement in large part due to P&G’s consolidation of its North America media business, which saw…

Facebook Acquires CTRL-labs to Move Forward on a Neuro-Controlled Wristband

Facebook said it will acquire New York-based neurotechnology startup CTRL-labs, which has been developing a wristband that enables people to control digital devices including smartphones and computers solely via their movements and neural impluses, and not via screens or keyboards. The social network did not reveal financial information about the deal, but Kurt Wagner of…

Netflix Reveals Biggest Glimpse Yet of Aaron Paul on the Run in Breaking Bad Movie El Camino

Just two days after Netflix returned Breaking Bad to the Emmy spotlight–via an ad that ran during the ceremony for the followup movie, El Camino–the streaming service unveiled the full trailer for the upcoming film. In the film, called El Camino: A Breaking Bad Movie, Aaron Paul reprises his role as Jesse Pinkman, who ran…

Mobly lança app que permite ao cliente “ver móvel em sua casa” antes de comprar a peça

Buscando integrar ainda mais o mundo físico ao virtual, entregando uma experiência mais completa para os seus clientes, a Mobly, startup de tecnologia que atua no varejo de móveis e itens de decoração, ampliou as funcionalidades do seu aplicativo. A iniciativa vem para reforçar a estratégia omnichannel da companhia, e contempla novas tecnologias que proporcionam …

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Mercedes-Benz: Brake Assist Plus, Faster

Mercedes-Benz Print Ad - Brake Assist Plus, Faster
Mercedes-Benz Print Ad - Brake Assist Plus, Faster
Mercedes-Benz Print Ad - Brake Assist Plus, Faster

Thanks to its sensors, C-Class’ BAS knows what to do exactly when the unexpected occurs, redefining the concept of driving safety. How does it feel to be slower than your car?

Greenpeace: #AmericanUgly

This time we take advantage of the 20th anniversary of the classic movie “American Beauty”, to question the iconic scene of the bag floating in the air.

Video of ¿Quieres ver la cosa más horrible que he filmado?

HIP: Stop Killing the Ocean

HIP Digital Ad - Stop Killing the Ocean
HIP Digital Ad - Stop Killing the Ocean
HIP Digital Ad - Stop Killing the Ocean

Road Safety Authority Ireland: Eyes

Road Safety Authority Ireland Print Ad - Eyes

Promotional poster for the immersive “Distractions” VR experience for the Road Safety Authority. The experience takes the user through immersive worlds of either texting and driving or fatigue driving – our poster is a way of bringing it to life in order to bring users to this shocking, unforgettable, intensely distracting experience.

Atom Bank: Want a Bank That Works for You?

Atom Bank Outdoor Ad - Want a Bank That Works for You?
Atom Bank Outdoor Ad - Want a Bank That Works for You?
Atom Bank Outdoor Ad - Want a Bank That Works for You?
Atom Bank Outdoor Ad - Want a Bank That Works for You?

Atom, who are creating the most customer centric bank on the planet, have created this acerbically witty campaign to target FTBs and Millennials. Teaming up with mischievous cartoonists; Modern Toss and creative agency; Frank, Atom have created a series of straight-talking adverts that take aim at the whole banking industry and shine a light on bad practice.

Viande: Irresistible

Viande Print Ad - Irresistible

The little white pig with a red rose in its mouth surrounded by red petals on a silky pink background creates a very attractive atmosphere and turns the animal into an irresistible character. It’s so cute you want to bite it.

Honda: Safe for Everyone

Video of Safety for Everyone – Honda

Cat Footwear: Number One

Cat Footwear Digital Ad - Number One

Durex: Durex Verified

In today’s prevalent hook up culture, millennials often take the consequences of unprotected sex very lightly. We take the conversation to the most relevant channels where they look for casual sex i.e Dating apps Introducing DUREX VERIFIED- a verified badge which lets the other user know that the durex verified person believes in safe sex and is a condom user. Thus swiping the risks of STDs/STIs away.

Piaggio: Ape Chalta Hai Toh Desh Chalta Hai!

Piaggio Outdoor Ad - Ape Chalta Hai Toh Desh Chalta Hai!
Piaggio Outdoor Ad - Ape Chalta Hai Toh Desh Chalta Hai!
Piaggio Outdoor Ad - Ape Chalta Hai Toh Desh Chalta Hai!

Ape – Piaggio’s flagship brand. The idea was to depict Piaggio’s reach in every nook and corner of the country. As the undisputed leader, Piaggio drives the small commercial vehicle category which in turn drives everyday India.

Why Volkswagen Just Moved the Beetle on the Cover of Abbey Road

Maybe you never even noticed it. But you will now. As The Beatles’ Abbey Road turns 50 this week–it was released on Sept. 26, 1969–Volkswagen has released what it’s calling the “Reparked Edition” of the iconic album. While the brand’s redux of the cover is notably lacking in John, Paul, George and/or Ringo, one aspect…