Google has blocked access to its online ad exchange via one of the industry’s major online media-buying tools in Europe following concerns that Adobe’s demand-side platform was implicated in a recent malvertising attack. The move means Europe-based media buyers are now unable to use Adobe’s DSP to purchase ad inventory on Google Ad Manager, aka…
Rokkan Puts The Russo Brothers in the Driver’s Seat For Cadillac Campaign
XT6 Launch campaign continues to prove this isn’t your grandfather’s Cadillac
Continuing its string of disruptive work for the Cadillac brand, Rokkan has set a new bar with the launch of the Crew Ready, 3-row, XT6 SUV. In order to standout in the ever-crowded Lux-3 SUV segment, Rokkan collaborated with A-list, power-house directors The Russo Brothers and production company Bullitt. World famous superhero style with a twist defines the XT6 Crew Ready campaign and further defines the bold new direction of the Cadillac brand.
The campaign is comprised of a dynamic series of films showing off the XT6’s spacious 3-row interior, sporty design and rich technology suite – cementing its status as the perfect SUV for every squad, fam, or posse. In essence, XT6 Crew Ready is a celebration of size and style – performance and presence told through a cast of crews. They are both heroic and familiar –modern, tech-forward and cut from every cloth. The campaign also features the bombastic track, “Welcome To The Party,” by Diplo. The track adds a commanding layer of energy to the films for a brand whose legacy in music is unmatched.
“Our team has continued to push the boundaries of what the world expects from a Cadillac, and this campaign continues that dynamic creative trajectory.” Said Brian Carley, CCO of Rokkan. “We set out to uproot the idea that a 3 row SUV has to be marketed in an expected and uniform way and The Russo Brothers were the perfect partners to do just that with Crew Ready.”
This new work is a prime example of Rokkan’s disruptive and culturally relevant approach as the 19 year-young creative shop does what it does best: push the boundaries with clients to make an impact—not just on their business, but on culture at large.
Bullitt is a filmmakers’ collective and creative studio founded in collaboration with The Russo Brothers and Justin Lin. Combining the power of both entertainment and advertising, Bullitt harnesses the talent of innovative directors and other creators to forge experiences that connect to any desired audience. Brand supported films, AR and VR, and commercial campaigns, are just some of the projects to which Bullitt has developed, designed, and delivered, earning Cannes Lions and millions of eyeballs for its captivating and imaginative work.
Client: Cadillac
Chief Marketing Officer: Deborah Wahl
Associate Director: Content Benjamin Haynes
Director / Product Marketing: Jason Sledziewski
Marketing Manager: Bob Benbow
Assistant Manager / Content: Rob Whitley
Marketing Coordinator: Lisa Redinger
Agency: Rokkan New York
Chief Creative Officer: Brian Carley
Chief Creative Officer: Bob Winter
Executive Creative Director: Alex Lea
VP / Group Creative Director: Bill Carlson
Creative Director: Austin Muncy
Creative Director: Rob Rooney
Campaign Photographer: Justin Jamison
Creative Operations: Hank Romero
Head of Production: Bruce Andreini
Executive Producer: Jenny Lee
EVP / Chief Client Officer, Matt Garcia
EVP / Global Client Lead, Paul Mareski
EVP / Director, Emily Shahady
Vice President, Group Account Director: Scott Durday
Account Supervisor: Amanda Koegler
Account Supervisor: Maggie Decker
Chief Strategy Officer: Nicolas Chidiac
Group Strategy Director: Steve Lampert
Strategist: Spice Walker
Associate Strategist: Emma Pindel
Production: Bullitt
Directors: The Russo Brothers
2nd Unit Director: Ari Costa
Executive Producer: Luke Ricci
Executive Producer/HOP: Jenni Sprunger
Executive Vice President, Sales & Development: Allison Amon
Producer: Jeremy Barrett
Director of Photography: Trent Opalach
Editorial: Final Cut
Editors: Crispin Struthers + James Rosen
Social Media Asset Editor: Geoff Hastings
Assistant Editors: Mike Radforth + Cutler Gray
Executive Producer: Sarah Roebuck
Head of Production: Penny Ensley
VFX: MPC
Executive Producer: Camila De Biaggi
Producer: Aiste Akelaityte
Production Coordinator: Stephen Dierks
VFX Supervisor: Rob Walker
2D Leads: Rob Walker, Bilali Mack, Tamir Sapir
2D Tean: Giulia Bartra, Esther Song, David Anger, Renato Carone, Lawrence Merrill, John Shafto, Julien Aucouturier, Thiago Porto, David Piombino, Hector Cabrera, Luis Artigas, Kataleah Cowham
Color: The Mill
Colorist: Mike Rossiter
Producer: Evan Bauer
Audio: Heard City
Sound Design + Mix: Phil Loeb
Executive Producer: Sasha Awn
Producer: Andi Lewis
Zurich 99% – So you feel better protected. There’s a trust deficit in the insurance category. Lots of people think insurers will do anything they can to avoid paying a claim. That’s where Zurich is different. In 2017, they paid out on 99% of claims made by their customers. Our campaign made a virtue of this market-leading position. It ran extensively across OOH, press and radio. It also provided a powerful platform for sales teams to present Zurich as company that’s determined to do right by people. Midway through the campaign, our client triumphantly phoned to tell us their conversion rate had jumped by 40%.
Less than a year after opening two offices across the pond, the ad-tech buying firm MightyHive has brought on Simon Harris to oversee its sales operations in Europe, the Middle East and Africa. Harris, who previously headed the programmatic activation team for Dentsu’s London branch, will work with MightyHive’s European managing director Sasha Schmitz to…
Sony Music and Mark Ronson took advantage of Facebook opening up augmented reality platform Spark AR to all Instagram creators last week, as the music label and the DJ, artist and producer teamed up with the photo- and video-sharing network on the first-ever purpose-built music video for Instagram Stories. Pieces of Us, also featuring King…
BBH New York has expanded its creative team by hiring Marta Ibarrondo, who joins as group creative director, and Brooke Kaylor, who serves as head of integrated production. Kaylor replaces Ed Zazzera, who recently left the agency to join McCann Health. She and Ibarrondo will report to Gerard Caputo, BBH New York’s chief creative officer,…
Lamber comida geralmente é visto como uma atitude um tanto babaca, mas a Oreo decidiu tornar este ato um tanto nojento na base de uma nova campanha de caridade no Reino Unido. Criada pela Elvis, a campanha no caso envolve o cantor pop escocês Lewis Capaldi lambendo bolachas (ou biscoitos) da marca que serão leiloados …
O post Oreo vai leiloar bolachas lambidas por celebridade local no Reino Unido apareceu primeiro em B9.
Lançado no último final de semana pelo The New York Times, o podcast The 1619 Project está recebendo elogios por seu conteúdo que propõe conversas sobre o impacto da escravidão nos Estados Unidos. O projeto marca os 400 anos da chegada do primeiro escravo africano no país, e busca refletir sobre “as conseqüências da escravidão …
O post The New York Times lança podcast poderoso sobre o impacto da escravidão nos Estados Unidos apareceu primeiro em B9.
Nesta semana recebemos Eduardo Spohr para aprendermos os segredos da escrita em “A Jornada do escritor” de Christipher Vogler ======== OUÇA Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO Campanha Edição de Colecionador – Teatralogia AngélicaTag livros: use o cupom CAIXATAG15 e leve 15% de desconto na primeira mensalidade …
O post Caixa de Histórias 184 – A Jornada do escritor apareceu primeiro em B9.
The skeleton painting on the woman’s face shows that domestic violence can kill.
To prevent distractions, Conor Dougherty, an economics writer, dumped social media and anything fun — even his browser — from his smartphone.
After months of negotiations, the two companies could not reach a deal for further cooperation over the comic book character. This could affect the future of the Marvel Cinematic Universe.
Netflix is still king of the streaming world in the U.S., but its dominance is expected to slip slightly as competitors like Hulu and Amazon Prime Video take on more market share and new services enter the streaming space, according to a new forecast from the research firm eMarketer. By the end of 2019, 158.8…
The Out of Home Advertising Association of America (OAAA) said in its latest report that the out-of-home (OOH) industry is experiencing growth not seen in more than a decade. According to the organization, OOH revenue grew 7.7% to nearly $2.7 billion for the second quarter of 2019 compared to the same period in 2018, marking…
Waze can now help drivers navigate and entertain them simultaneously following an integration with YouTube Music. Lawrence Kennedy, product manager for YouTube Music, said in a blog post that YouTube Premium and YouTube Music Premium subscribers will have access to all of their albums, playlists and personalized mixes via the Waze application. The integration began…
O Waze já tem algumas parcerias para o seu recurso de Audio Player, como Deezer, Pandora e Spotify, mas agora a plataforma anuncia uma integração com o YouTube Music, em parceria com o Google. A integração traz controles de reprodução para a tela de navegação do aplicativo tanto no Android, quanto no iOS. Originalmente lançado …
O post Em parceria com o Google, Waze adiciona acesso ao YouTube Music apareceu primeiro em B9.
He was a familiar face on TV for more than two decades, covering the civil rights movement, the Vietnam War and other big stories.
Instagram kicked off a test Wednesday in which a “small percentage” of users will see Instagram Stories ads from two different advertisers back-to-back. A spokesperson for parent company Facebook said the goal is to see if back-to-back Stories ads from different brands provides a more seamless experience for users and to gather feedback, adding that…
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