Aug
26
Gatorade: Gatorade Presents: Unstoppable with Hirving Lozano
Posted in: Uncategorized
Aug
26
MTV VMAs Will Feature Over 6 Minutes of Branded Content From Toyota and Pepsi
Posted in: UncategorizedThis year’s MTV VMAs are rethinking branded content. The 2019 Video Music Awards will feature in-show integrations, experiential pop-ups and more innovations that use the name power of some of the biggest brands to celebrate VMA artists. The VMAs–airing tonight on MTV–will feature more than six minutes of branded content from Toyota and Pepsi, who…
Aug
26
Ikea’s Furnishings Vanish in These Subtly Smart Ads About the Catalog Moving Online
Posted in: UncategorizedThe brief called for ads that promote new items in the Ikea catalog while also acknowledging that, in Denmark at least, there no longer is a catalog. So Danish agency Hjaltelin Stahl, owned by Accenture Interactive, came up with an outdoor campaign that does both in a visually clever way. In out-of-home ads that have…
Aug
26
KFC Takes the Faux Meat Trend to a New Level With Plant-Based Nuggets and Wings
Posted in: UncategorizedKFC, which had been sitting out the burger-based meatless movement so far, launches into the alternative protein fray this week with the first faux chicken product from Beyond Meat. The product will test in one Atlanta restaurant, with nuggets and boneless wings, as a gauge for a broader potential rollout. In adding Beyond Fried Chicken…
Aug
26
Natalie Portman vai ao espaço no primeiro trailer de “Lucy in the Sky”
Posted in: Uncategorized
Depois de se consagrar na TV comandando séries como “Fargo” e “Legião”, Noah Hawley parece enfim ter gerado buzz suficiente para levantar sua carreira como diretor nos cinemas. Seu primeiro projeto na cadeira, afinal, chega aos cinemas ainda este ano, e não parece dever em nada à “loucurinha” que o fez famoso. Confira acima o …
O post Natalie Portman vai ao espaço no primeiro trailer de “Lucy in the Sky” apareceu primeiro em B9.
Aug
26
Em nova campanha, Doritos remove logo dos pacotes apostando que consumidores reconhecem a marca mesmo assim
Posted in: Uncategorized
A nova campanha da Doritos mexe com o design da marca, retirando o nome do produto de seu logo. De hoje até o final do ano, os pacotes de Doritos, assim como toda a comunicação visual, não levam mais o nome da marca, apresentando apenas o icônico triângulo como símbolo. O anúncio de TV que …
O post Em nova campanha, Doritos remove logo dos pacotes apostando que consumidores reconhecem a marca mesmo assim apareceu primeiro em B9.
Aug
26
Ponto de Virada – Empreender ou não empreender, eis a questão
Posted in: Uncategorized
Empreender originalmente significa “decidir realizar uma tarefa difícil e trabalhosa – ou tentar”. Então quando falamos sobre isso, estamos falando necessariamente em fazer (ou tentar fazer) virar algo que é complicado. Só que pra situações desafiantes, logo surge quem tenha uma fórmula mágica: cinco passos para o sucesso, dez lições infalíveis, a palestra que vai …
O post Ponto de Virada – Empreender ou não empreender, eis a questão apareceu primeiro em B9.
Aug
26
5 Ways Brands Can Protect Themselves Against the Next Social Media Hoax
Posted in: UncategorizedMartha Stewart shared it. Usher shared it. Top government officials and media execs shared it. As the latest Instagram copyright hoax made its rounds, pixelated and degrading in quality with each repost, others watched in horror as the internet underscored yet again the most glaring vulnerability of our digital age: Fact-checking is an afterthought, if…
Aug
26
Greenpeace: Amazon Fire
Posted in: UncategorizedOutdoor, Print
Greenpeace
From our trench as a communicator, we launched this call to all countries to take action in this ecological catastrophe in the Amazon, perhaps the last place of hope for the planet.
Advertising Agency:Lion Heart, Peru
Aug
26
IKEA: The missing collection
Posted in: UncategorizedMedia, Outdoor
IKEA
In 2019 IKEA Denmark was for the first time ever not printing their famous catalogue. This message had to be conveyed in the new campaign for the new furniture collection.
Advertising Agency:Hjaltelin Stahl, Copenhagen, Denmark
Executive Creative Director:Simon Engstrøm
Creative Director:Jabali Ravn
Copywriter:Kenneth Kaadtmann
Art Director:Jabali Ravn, Anders Donde
Account Director:Pernille Tramp
Aug
26
Azrieli Malls: Sniff Card
Posted in: Uncategorized
Online
Azrieli Malls
Advertising Agency:Leo Burnett, Israel
Ceo:Adam Polachek
CCO:Ami Alush
Creative Director:Elad Gaizler
Creative Team:Achiya Darshan, Yael Yaakov
Chief Client Director:Idit Zuckerman
Account Supervisor:Diana Bonfil
Account Executive:Sapir Yaron
Strategic Planner:Liz Stull
Media Planner:Tami Alon
Traffic:Ligal Meir
Marcom:Eva Hasson
Post Production:Guttman Studios
Aug
26
Pfizer: Beautiful Dreamer
Posted in: Uncategorized
Film
Pfizer
FAP (Familial amyloid polyneuropathy) is a rare disease that causes multiple failures to the neural system. There is no cure for it, but if discovered in time it’s possible to pause its progress. The campaign tells the story of a woman full of life. Suddenly, she sees her dreams come tumbling down after knowing about the disease, but luckily she finds treatment and her dreams are given a second chance.
Advertising Agency:TracyLocke Brasil/DDB, São Paulo, Brazil
Film Studio:Stink Films
Music:Lucha Libre
Sound Company:Lucha Libre
Client Approval:Rafael Semin, Renner Teles
Head Of Strategy:Leandro Gimenez
Media:Ricardo Mariano
Head Of Media:Gustavo González, Lúcia Cucci
Account Management:Natalia França
Head Of Client Services:Michele Pereira
Producer:Juliana Miyake, Bruna Martins, Daniel Lombardi
Head Of Production:Mariana Sierra
Audio:Lucha Libre
Color Grading:Marla Colour Grading
Post Production Company:Humanóide
Post Production Coordinator:Roberta Bruzadin
Film Editor:Victor Cohen
Production Coordinator:Paula Macedo, Rogerio Maestro
Executive Producer:Renata Dumont, Carolina Junqueira, Camila Martinez
Executive Director:Ingrid Raszl
Art Director:Ana Henriques, Bruno Athayde, Alfredo Mariano
Director Of Photography:Mauricio Padilha
Assistant Director:Tatiane Klein
Director:Salsa
Film Producer:Stink Films
Copywriter:Vinicius Biss
Group Creative Director:Bruno Athayde
Ecd:Nina Lucato
CCO:Rodolfo Barreto
Ceo:Pipo Calazans
Aug
26
Orange: On capte à
Posted in: UncategorizedOnline, Mobile
Orange
A series of 6 video highlighting 6 young adults living in 6 small villages who cultivate and share their talent in France and abroad while being geographically isolated. Talent is limitless with Orange, the n°1 phone network.
Advertising Agency:Konbini, Paris, France
Junior Copywriter:Ambre Escarfail
Copywriter:Salomé Willaume, Benjamin Dubos
Production:Adélaïde Samani
Account Manager:Margaux Le Grix De La Salle
Account Director:Peter Feurmour
Art Director:Sérgio Alves
Creative Director:Guillaume Aubert
Aug
26
Elvie: Bobo and Bladder Go to Giggle Planet – #FreeFromPee
Posted in: Uncategorized
Film
Elvie
Advertising Agency:Mother, London, United Kingdom
Illustration:Odile Brée
Aug
26
Ford EcoSport: No Squeak Broadcast
Posted in: UncategorizedIntegrated
Ford
Advertising Agency:GTB, São Paulo, Brazil
Executive Creative Director:Vico Benevides
Creative Directors:Rodrigo Strozenberg, Denis Peralta
Copywriters:André Savastano, Cauique Johnson
Art Directors:Leandro Bechara, Thiago Nascimento
Rtv:Marina Fridman, Yasmin Mattos
Account:André Cruz
Media:Rafael Amorim, Thamyris Bueno, Giorgio Christiano
Filmmaker:Regis Fernandez
Production Company:Dirty Work Factory
Audio:Cabaret
Aug
26
Dum Dums: Make Life Pop
Posted in: Uncategorized
Film
Dum Dums
Advertising Agency:Smith Brothers Agency, Pittsburgh, USA
Founder:Lindsey Smith, Bronson Smith, Joe Burrascano
CoChief Creative:Lindsey Smith, Bronson Smith
Executive Creative Director:Craig Seder, Joe Burrascano
Copywriter:Molly Dilts
Designer:Albany Carlson
Executive Producer:Matt Haritan, Jon O’Hara, Ross Hopman, Greg Tiefenbrun
Account Director:Bianca D’Elia
Project Manager:Kristin Hanne
Animation Studio:Aardman Nathan Love
Ceo:Joe Burrascano
Producer:Allison Robinson
Director:Ellen Su
Illustrator:Rob Wilson
Audio Group:Duotone Audio Group
Audio Post:Greg Tiefenbrun
Audio Engineer:Andy Green
Sound Designer:Andy Green
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.