A Trident mudou pela primeira vez a identidade visual da linha 5s e apresenta 15 novas embalagens que, além de contarem com ícones divertidos e relevantes para o target da marca, possuem um QR Code que direciona o consumidor a conteúdos digitais interativos. A novidade faz parte da campanha “Masca que Relaxa”, que traz o …
O post Trident lança embalagens interativas apareceu primeiro em B9.
In Brazil, Detran is the initials for Traffic Department. The company conducts inspections on the road and determines rules for drivers. A simple distraction on the road can kill animals.
When you block someone on Instagram, they go into a private blocked list on your profile. If you ever want to see all of the users you’ve blocked, our guide will show you how. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap your profile picture in the bottom-right corner…
Facebook revealed updates aimed at simplifying campaign creation and management on its platform, affecting its Business Manager, News Feed ad formats and targeting options. The social network said updates coming to Business Manager over the next few months will include new navigation, improved organization of assets and revamped permission management. And in August, Facebook will…
Snapchat wants to tell you who your real friends are. In its first global campaign, Snap Inc. is highlighting how dozens of pairs of friends and family members around the world use the social media app to keep in touch. The campaign, which rolls out today, was created by Snap’s in-house creative team along with…
As layoffs continue to plague newsrooms across the country, it’s rare to hear an executive speak frankly about how their company lost steam. But Neil Vogel, CEO of Dotdash–formerly known as About.com and now parent company to sites including Brides, beauty and wellness site Byrdie, TripSavvy and more–is not your usual media executive. At the…
A temporada de verão no hemisfério norte entra em sua reta final a partir do começo de agosto, mas isto pelo visto não impediu o Starbucks de lançar uma nova campanha para divulgar o seu cold brew. E a marca de café não está economizando em investimentos de divulgação para sua versão da bebida gelada, …
O post Starbucks convoca Bill Nye para ensinar origens do cold brew apareceu primeiro em B9.
To celebrate the 50th anniversary of the moon landing, LTT – Leo’s Thjnk Tank developed a smart print campaign: With high resolution macro-shots of well-known McDonald’s products, LTT re-enacted famous moon pictures and showed them from a new perspective. Print advertisement created by LTT – Leo’s Thjnk Tank, Germany for McDonald’s, within the category: Food.
A study commissioned by Neustar, conducted by Forrester and revealed at Adweek’s NexTech event last week, shows there’s still a gap when it comes to the organizational importance given to identity resolution. For background, identity resolution is the connective tissue in the customer journey. It provides a single, reliable view of any brand’s consumer. And…
Pinterest introduced two new shopping features Tuesday: browsable catalogs alongside Pins, and personalized shopping ideas in its feed. When Pinners scroll under a Product Pin and click “More from the brand,” they will see all of the latest, in-stock products from that retailer in one place. And while Pinterest users are shopping, personalized shopping ideas…
O Google informou que seus pesquisadores de segurança descobriram um total de 6 vulnerabilidades no iOS da Apple, porém, a empresa fabricante do iPhone ainda não conseguiu corrigir todos os problemas. As falhas foram descobertas por dois pesquisadores do Google Project Zero, e 5 delas foram corrigidas com a atualização iOS 12.4 da semana passada. …
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Autor de um dos mais elogiados filmes de terror da década, o ótimo “A Bruxa”, Robert Eggers está prestes a lançar seu próximo projeto. Intitulado “The Lighthouse”, o longa teve sua primeira exibição no Festival de Cannes de 2019 e faturou o prêmio da crítica na Quinzena dos Realizadores. Agora no processo de chegar ao …
O post Novo filme do diretor de “A Bruxa”, “The Lighthouse” ganha primeiro trailer sombrio apareceu primeiro em B9.
Dois professores da Universidade da Califórnia instalaram uma gangorra na fronteira entre Estados Unidos e México para que as crianças dos dois países possam brincar juntas. A ideia foi desenvolvida por Ronald Rael, professor de arquitetura e Virginia San Fratello, professora de design. Segundo Ronald, apesar do projeto atrair as crianças, o objetivo é muito …
O post Artistas instalam gangorra na fronteira EUA-México para crianças dos dois países brincarem juntas apareceu primeiro em B9.
Comandado pela a apresentadora Juliana Wallauer, a voz do Mamilos, o podcast mais ouvido do Brasil segundo iTunes Top Charts, e pelo sociólogo Túlio Custódio, atual curador de conhecimento da Inesplorato, a segunda temporada de podcasts da Plataforma Gente traz 20 programas temáticos divididos em 10 entrevistas e 10 debates em formato de mesa redonda. O consumo de séries …
O post Gente – O plot twist das séries apareceu primeiro em B9.
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The Minds Foundation
In 2018, WHO labelled India as one of the ‘most depressed nations.’ Among all cases of depression, the most treacherous are those of ‘masked’ or ‘smiling depression’. Such victims put up a perfect picture of happiness while concealing their feelings of anxiety, despair, fear, anger, fatigue, irritability and hopelessness. Patients suffering from ‘smiling depression’ are very prone to committing suicide and hence this form of depression is classified as extremely dangerous if not acted upon on time.
We decided to tackle the smiling depression problem with a ‘Killer Smile’. The concept of a SMILE that hides INNER DEMONS was created in formats of print ads and posters. The ads appeared in magazines and the posters were put up in schools, institutions, corporate offices and malls to spread awareness about the problem. We collaborated with Minds Foundation for this initiative that was designed to help people suffering from ‘masked/smiling depression’ to recognise the problem and realise that the condition can be treated. Hence, encouraging them to go a step further and act on it.
Advertising Agency:Makani Creatives, Mumbai, India
Art Director:Pratik Dhas
Copywriter:Dhaval Ramtirthkar
Illustrator:Alex Konahin
Retoucher:Pratik Dhas
National Creative Director:Anant Medepalli
Creative Directors:Sachin Padave, Dhaval Ramtirthkar
Direct Marketing
Passage du désir
Advertising Agency:Serviceplan, Paris, France
Executive Creative Director:Christoph Everke, Alexander Nagel, Hervé Poupon
Creative Director:Tom Meifert
Art Director:Marko Savic, Anne Clemencon
Copywriter:Oliver Weber
Production Company:Little Star.Films
In Brazil, Detran is the initials for Traffic Department. The company conducts inspections on the road and determines rules for drivers. A simple cigarette thrown by a driver on the road can cause serious damage to nature, such as burning.
Going to the emergency room isn’t fun. It’s even less fun a few weeks later when you get the bill. Surprising charges. Costly fees. Insurance copays. Premier ER & Urgent Care believes patients should be treated with respect, and pricing should be fair and honest. To drive that point home, they turned to Bandolier Media to create a series of spots highlighting the cavalier (and often predatory) ways the other hospitals and urgent care centers think about cost.
PMK-BNC and Rogers & Cowan, whose clients include Denzel Washington, Chris Pratt and Katy Perry, join forces as competition from boutique firms intensifies.
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