Hasta La Creative!

Success, one of the leading Fashion Brands in Eastern India came up with a Summer Collection. The formal shirts from Success were made to breathe and keep the user cool in the sweltering Indian summers.

see the work at https://stepintosummer.com/

Since their founding in 1962, Havaianas has been synonymous with summer spirit. The company began working with leading designers in the 1990s and the collaborations have introduced new patterns and vibrant colors that have attracted a global audience that is relevant year long.

On June 28, 2019 they joined forces with renowned street artist Buff Monster for the creation and unveiling of an interactive art installation / virtual storefront in the heart of the Venice Beach Boardwalk.

This unique installation allowed beachgoers to discover and explore a variety of Havaianas flip flops.

Printed on a 100-foot long rubber runway, the activation incorporates Google Vision AI so visitors can interact with the installation at stepintosummer.com on their mobile devices. The technology recognizes the design and takes shoppers to that exact model to purchase. The site also provides a curated style guide with fashion tips by celebrity stylist Tara Swennen. Tips include how to wear the specific Havaianas you selected with everyday outfits and transitioning your style from day to night.

Today, in France, 9 out of 10 deaf children are equipped with hearing aids to improve communication. However, these devices only allow them to hear voices… not music. What a pity, in a digital world where music has never been so accessible.

Damien Quintard, 27 years old, is a sound engineer and founder of The Mono Company and Sound X. Passionate about sound science and physics, he obtained an EMMY AWARD in 2015, at only 23, for the opening ceremony of the Baku Olympic Games.

For a long time, he has been aware of disabilities and has always wanted to be able to put his skills at the service of people with disabilities.

Thanks to INJS, Damien Quintard works directly with young deaf people and deaf professionals to understand their problems. Together, they are developing a system that will allow deaf people to feel sound frequencies through vibration.

In the Internet age, where information is free and accessible to everyone, citizens and foreigners who are living in China are still under strict media censorship. They are able to access censored information through VPNs. However, the most commonly used VPN ‘Freegate’ is also censored.This campaign is a Monotype solution to provide easy access to the Freegate VPN.

The Royal Bombay Yacht Club, established in 1846, is an extremely premium sailing club in Mumbai. Entry to the club is restricted only to members and their guests. The current waiting time to get a membership is 150 years. This means that first generation sailors will probably never get to be a part of this community. To fix this, RBYC is waiving off the waiting time for a 100 new members.

RBYC, in essence, is a club that celebrates the spirit of seafaring. The only real criterion for being a member is sharing that spirit. It isn’t something you can buy your way into. In a series of print ads with the tagline ‘Made At Sea’, we position the club as one only real sailors have access to. The ads are in keeping with the brand’s tone of voice of exclusivity, elitism, legacy, prestige and even a slight snobbery.