Volvo: Volvo Super Eyes

Volvo Print Ad - Volvo Super Eyes
Volvo Print Ad - Volvo Super Eyes
Volvo Print Ad - Volvo Super Eyes
Volvo Print Ad - Volvo Super Eyes

Big animals, are a big problem. But not for Volvo. Because Volvo cars are equipped with Large Animal Detection System that can warn about the animal and provide brake assistance, during the day and during the night. We created four print ads to highlight this unique feature.

Dettol: Don't Let Your Pet Feed You

Dettol Print Ad - Don't Let Your Pet Feed You
Dettol Print Ad - Don't Let Your Pet Feed You
Dettol Print Ad - Don't Let Your Pet Feed You

The campaign revolves around the pets, dog, cat, rabbit, and that we are not just feeding them, but are also feeding ourselves with the germs they carry with themselves. It is important to retain our hygiene and refrain from unwanted germs.

A Matter of Craft

A Matter of Craft

Poster for BOLD, the conference series by MullenLowe Bucharest focusing on advertising industry trends & insights. The visual depicts the octopus from the company’s logo. The posters itself was a showcase of craft for the conference. First it was drawn, then manually embroidered, finally to be photographed and retouched.

Once Upon a Time … in Hollywood, on Spotify

Columbia Pictures partnered with Spotify to back Friday’s theatrical release of Once Upon a Time … in Hollywood, the ninth film from legendary director Quentin Tarantino. The studio will take over Spotify’s TV & Movies hub, which is available in 12 countries: Australia, Belgium, Canada, Chile, France, Germany, Italy, Netherlands, Spain, Sweden, the U.K. and…

Pew Research Center Analyzed 43,770 YouTube Channels With 250,000+ Subscribers Over 1 Week

Kids and video games ruled YouTube during the first week of 2019, according to an analysis of high-subscriber channels and they videos they posted during that time period by Pew Research Center. Pew used its own custom mapping technique to compile a list of YouTube channels with 250,000 or more subscribers as of late 2018,…

How Advertisers Are Untangling the Programmatic Supply Chain

Under pressure to prove the value of their programmatic ad spend, advertisers are becoming increasingly selective in choosing their ad-tech partners. While the early phase of sorting the wheat from the chaff involved decoupling from fraudulent players, marketers are now adopting a more nuanced approach focused on financial transparency. The dawn of the ad-tech era…

Facebook lança contagem regressiva para Jogos Olímpicos 2020, e isso não é à toa

O Facebook lançou sua contagem regressiva para os Jogos Olímpicos que acontecem ano que vem em Tóquio. Mas a campanha chamada “Give Your Game Everything” tem outra intenção além de celebrar as Olimpíadas: ajudar os anunciantes a se prepararem para a ativação de marketing durante os jogos no Japão. A campanha é baseada nos insights …

O post Facebook lança contagem regressiva para Jogos Olímpicos 2020, e isso não é à toa apareceu primeiro em B9.

Homens são resgatados da “vida confortável” em comerciais da Old Spice cheios de ação

Um homem sobe desesperado as escadas de um prédio, gritando pelo amigo que aparentemente está em algum tipo de apuros. Ao chegar no apartamento do colega, ele descobre o amigo estirado no chão, de robe e encostado no pufe, pronto para começar a próxima maratona de série no sábado a noite – ele até já …

O post Homens são resgatados da “vida confortável” em comerciais da Old Spice cheios de ação apareceu primeiro em B9.

Crackling Bobbled Bear Sculptures – Daniel Arsham's CRACKED BEAR Arrives in a Pink Iteration (GALLERY)

(TrendHunter.com) Artist Daniel Arsham introduces a new tonal finish to his signature CRACKED BEAR sculpture—this time, it arrives in pink and is limited to only 500 pieces made. The sculpture is made up of…

Animates: Animation Studio Branding

Animates Design Ad - Animation Studio Branding
Animates Design Ad - Animation Studio Branding
Animates Design Ad - Animation Studio Branding
Animates Design Ad - Animation Studio Branding
Animates Design Ad - Animation Studio Branding

“Animates” is a new animation studio based in Kyiv. They wanted to focus on working with professionals: advertising agencies and video production studios.

The main task of Animates’ branding was to catch attention of art directors, designers and video producers, looking for animators for their projects. This is how we’ve got the idea to use familiar for creative people elements of one of the most popular animation softwares.

We chose recognizable selection tool and created adaptive dynamic logo. As the main colors we picked black together with yellow, pink and blue, which are also very typical for the mentioned interface. In order to show motion on static pictures we used image of trajectory of movement.

Video of Animates New Brand Identity

Ideas Festival: Ideas Festival Rebranding

Ideas Festival Design Ad - Ideas Festival Rebranding
Ideas Festival Design Ad - Ideas Festival Rebranding
Ideas Festival Design Ad - Ideas Festival Rebranding
Ideas Festival Design Ad - Ideas Festival Rebranding
Ideas Festival Design Ad - Ideas Festival Rebranding
Ideas Festival Design Ad - Ideas Festival Rebranding

Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers.

Video of Ideas Fest Intro

NBCUniversal Wraps Its Nearly $7 Billion Upfront With 10% Volume Increase

With a new ad sales duo leading its upfront negotiations this year, NBCUniversal didn’t miss a beat, crossing the upfront finish line with a nearly $7 billion haul that surpassed last year’s market by 10%. “Once again, we led the market on both volume and price,” Comcast chairman and CEO Brian Roberts, who discussed NBCUniversal’s…

Lost’s Showrunner Explains Why Creators Shouldn’t Worry About Making Some Fans Mad

Audiences have always been vocal about their dislike of certain plot twists in TV and movies–the Sopranos series finale is still heavily debated to this day–but the degree of their outrage has significantly increased. In just the past couple years, angry fans have demanded changes in everything from The Last Jedi to the character design…

Curta brasileiro é selecionado para mostra de realidade virtual do Festival de Veneza 2019

A organização do Festival de Veneza anunciou hoje (25) a lista de produções selecionadas para a programação da sua 76° edição, mas enquanto todas as atenções foram naturalmente para a lista de projetos na briga pelo Leão de Ouro na principal mostra do evento, outra seção dentro do evento chamou a atenção particular dos brasileiros: …

O post Curta brasileiro é selecionado para mostra de realidade virtual do Festival de Veneza 2019 apareceu primeiro em B9.

High-Intensity Training Apparel – lululemon and Barry's Bootcamp Collaborated on 'Stronger as One' (GALLERY)

(TrendHunter.com) lululemon and Barry’s Bootcamp teamed up to create a line of athleisure clothing and accessories called Stronger as One that takes inspiration from the fitness chain’s iconic Red Room….

Adjustable Exercise Balance Boards – The Blue Planet Balance Surfer is for Working and Working Out (GALLERY)

(TrendHunter.com) The Blue Planet Balance Surfer is a multipurpose balance board that will provide professionals and athletes alike with a way to enhance their everyday routine for a more varied experience.

The…

Meredith: Sales Account Executive (Atlanta, GA)

competitive:

Meredith:
This position assesses the market potential of prospective accounts and meets with local/ regional businesses to learn about their marketing needs. Ac
Atlanta, Georgia

Tidal Labs: Client Success Strategist at startup working w/ Today Show, Clarins, Tempurpedic

$44k-60k + equity, benefits:

Tidal Labs:
Account management experience? Come make waves with Tidal Labs at the nexus of media, advertising & technology.
New York

Amul Dark Chocolates by FCB India

Advertising Agency: FCBIndia Group, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Directors: Rajdatta Ranade, Mayuresh Wagle, Donovan Dsouza
Creative Supervisor:Niraj Patil
Illustrators: Chinmay Patil, Rajdatta Ranade

Amul Dark Chocolates by FCB India
Amul Dark Chocolates by FCB India

Accessible Sex Aid Suits – Ripple is a Masturbation Suit That is Meant for People with Disabilities (GALLERY)

(TrendHunter.com) Ripple is a three-part masturbation suit that is created to satisfy the needs of “people with moderate to severe functional limitations.” It is the product of a collaboration between…