A glance at the financials behind advertising’s biggest market finds that the business at large continues to grow at a healthy pace in the United States, even as agencies, broadcasters, ad-tech platforms and major consumer brands face their own struggles. Unsurprisingly, the numbers are particularly robust for digital and political advertising. This week WPP’s GroupM…
Há 47 anos, a ONU (Organização das Nações Unidas) instituiu o dia 05 de junho como o Dia Mundial do Meio Ambiente com o objetivo de aumentar a conscientização das pessoas sobre a gravidade dos problemas ambientes e a importância da preservação dos recursos naturais. A cada ano, a organização aproveita a data para focar …
O post Dia Mundial do Meio Ambiente: ONU foca na poluição do ar com desafio virtual apareceu primeiro em B9.
“Democracia em Vertigem”, novo documentário da diretora Petra Costa, ganhou um trailer que mostra os principais dramas da política brasileira nos últimos anos, e o processo que levou ao impeachment sofrido por Dilma Rousseff, em 2016. Lançado pela Netflix, o filme já coleciona elogios e críticas positivas, incluindo a excelente recepção no Festival de Sundance …
O post Netflix divulga trailer de “Democracia em Vertigem”, documentário sobre o drama da política brasileira apareceu primeiro em B9.
O Cannes Lions 2019 se aproxima a passos largos, mas enquanto o dia 17 de junho que marca o início das festividades não chega o evento começa a fazer suas primeiras grandes revelações da lista anual de campanhas e ações indicadas aos Leões. Isso inclui o comitê da categoria Titanium, que revelou no fim da …
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In a wide-ranging discussion with the British journalist Piers Morgan, the president also defended his lack of military service in the Vietnam War.
Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according to an analysis conducted by BrandTotal, a company with an intelligence platform for marketers. The…
Facebook detailed several updates to the Video Creation Kit it introduced last July to help enable brands to convert static images and text into mobile-optimized video ads. Videos can now be optimized for different placements, such as News Feed and Stories, with a single click, which converts a single video into multiple videos with different…
Desde o fim de maio o YouTube vem investigando um caso de homofobia envolvendo o jornalista Carlos Maza e o comentarista de extrema direita da rede Steven Crowder. A situação em questão já acontece há algum tempo, com Maza, host da série “Strikethrough”, programa jornalístico da Vox que trata de política e tecnologia, sendo alvo …
O post YouTube decide que vídeos com ofensas homofóbicas não ferem suas políticas de rede apareceu primeiro em B9.
A Copa do Mundo Feminina da FIFA começa na próxima sexta-feira, 07/06, e o Twitter já está empenhado na transmissão para o público. Como parte de sua cobertura do mundial, a plataforma criou o prêmio #GoldenTweet, que elegerá os principais tweets com a tag #FIFAWWC. Durante todo o torneio, a equipe do Twitter vai identificar …
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Ingame: Young boys open up about life struggles and mental health in Fortnite.
Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems.
Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss.
This resulted in five episodes on Noobwork’s YouTube channel.
Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda.
From a Paris crosswalk to Radio City Music Hall, the TV funnyman and Tony Awards host reminds us that he started on the stage.
A new media industry report from PwC names video games as perhaps the most promising digital consumer revenue stream to reap gains from next-generation wireless speeds in the first half-decade after 5G deployment. Although the report’s authors expect the boost in network speed and capacity to eventually transform every level of the digital media industry,…
During his 20 years as an NBC exec, including seven as NBC Entertainment president, Warren Littlefield presided over the network’s “Must See TV” heyday in the ’90s. Now, two decades later, Littlefield is once again overseeing some of TV’s most buzzed-about series as an executive producer on Hulu’s The Handmaid’s Tale and FX’s Fargo. The…
Imagine this: It’s early morning at the local grocery store, and the place is filled with those in need of crucial items for their fridge and cupboards. But it’s also filled with people who look like they didn’t get enough sleep last night. A quick scan of the faces in the aisles gives the impression…
Although brands have posted the bulk of their social content related to the Fourth of July on Facebook over the past six years, a surge in Instagram engagement may drive a shift in those strategies, according to social marketing firm Unmetric. Unmetric analyzed the most engaging Independence Day-related posts by brands on Facebook, Twitter and…
Rolling Stone is the magazine that has been living from music since 1967. Over its several editions worldwide, it has witnessed great names being born, becoming a phenomenal success and then dying. However, for stars such as Jimi Hendrix, Kurt Cobain and John Lennon, who gave the world timeless songs, death will never be able to take them out of the covers and pages of Rolling Stone magazine. So when we talk about the immortals of music, the cross doesn’t come after the star on the headstone in cemeteries and on the ads of our magazine.
The creative concept “I’ve got Repower” is inspired by one of the best-known soundtracks in international pop music, and which in 1990 went to the top of the UK charts in just three months: The Power by Snap, rearranged ad hoc for Repower to celebrate the power of energy that infuses entrepreneurs and workers.
The film enacts the most energetic side of entrepreneurs, startuppers, freelancers and workers in general, in an engaging and surprising way that, to the rhythm of music, are imbued with the positive and winning energy of Repower, a solid and reliable partner of the Italian companies.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
