Advanced television, in the form of CTV and OTT inventory, is said to combine the best elements of traditional TV (in terms of quality media content) along with the relevance of digital (in terms of hyper targeting). The net result is a near-utopia for the media industry, with media buyers willing to pay higher inventory…
Amazon reportedly has its eye on Boost Mobile, the pay-as-you-go carrier that T-Mobile and Sprint have promised to divest themselves of to assuage concerns that their merger would result in a monopoly. Citing sources familiar with the matter, Reuters said Amazon is interested in taking Boost off the other carriers’ hands, because Amazon could then…
In 1984, Domino’s 30-minute delivery was a revolutionary offer for pizza, which arrived by cars. Today, the stakes are higher, literally and figuratively. And it just so happens Amazon revealed its latest Prime Air drone design on Wednesday, which it says can fly up to 15 miles–but the packages it ferries must weigh less than…
Por anos o McDonald’s mantém em suas unidades a Rádio McDonald’s, que providencia às lanchonetes da rede as músicas “do momento” – sejam estas de 2019 ou do começo do século XXI (quem não ouviu NX Zero este ano nos restaurantes do Mc, né?). Agora, porém, a marca quer levar esta experiência musical para o …
O post “Frieslist”: McDonald’s cria playlists no Spotify para se ouvir enquanto come batata frita apareceu primeiro em B9.
Se 2019 é o ano do podcast, os próximos anos não devem ser diferentes. De acordo com o relatório anual das empresas Interactive Advertising Bureau e PwC, as receitas de publicidade em podcasts nos Estados Unidos só aumentam a cada ano, passando de 34%, em 2017, para 53% em 2018, quando atingiram o recorde de …
O post Com aumento da publicidade em podcasts, programas devem faturar mais de US$ 1 bilhão até 2021 apareceu primeiro em B9.
YouTube reached a partnership with ticketing provider AXS, adding to the Google-owned video site’s existing arrangements with Eventbrite and Ticketmaster. AXS is the second-largest ticket provider in North America, and the company is partnered with iconic music venues including Red Rocks and Forest Hills. When applicable, fans watching videos on YouTube Official Artist Channels will…
To commemorate the LGBTQ rights movement in New York City, Google has created a digital monument for the 50th anniversary of the Stonewall riots. On Tuesday, Google–along with The Lesbian, Gay, Bisexual & Transgender Community Center and the National Park Service–unveiled an interactive augmented-reality experience. The AR experience and accompanying website tell the story of…
A Comic-Con de San Diego há anos é o principal palco para os estúdios de Hollywood divulgarem seus novos filmes e séries, uma medida que ajudou o evento a ocupar o centro da cultura pop e anualmente mover multidões ao desejado Hall H. Este reinado, porém, aparentemente está ruindo, ainda mais depois da Disney começar …
O post Pela primeira vez em duas décadas, Warner Bros. vai “pular” a Comic-Con de San Diego apareceu primeiro em B9.
#SeeBeautyNotGender – This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community. Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation.
McDonald’s is characterized by offering its customers the best French fries in the world; and now it will also offer a unique digital experience. Each consumer can use their McFries to have access to music that is in accordance with their mood; this is an innovative action developed in partnership with Spotify. Created by the agencies DPZ&T Brazil and Leo Burnett Colombia, the project focuses on diversifying the customer’s experience when they go to the restaurants.
The clients will be invited to place their McFries on a code traced on the tray liner. When finished, they can open the Spotify app and scan the Spotify code on the tray liner. After the content is synchronized with the app, users will be taken to a Spotify profile named “FriesList”, specially created for the action. Then, they can enjoy the meal and listen to the songs from different and exclusive playlists, such as “FriTops of the Moment”, “I’m Out of Fries” or “Someone Stole My Fries”.
252 out of 2.6 million is just over .009%. If you look at that number as a conversion rate, it’s low–too low for anyone who calls themselves an influencer to aspire to. It’s basically less effective than a display ad, which is saying something. But it wasn’t low enough for Instagram influencer Arii. Last week,…
Twitter said when it released its 2018 Inclusion and Diversity Report in March that it would begin publishing this information quarterly, and the first quarterly installment was released this week. Vice president of people experience and head of diversity and inclusion Dalana Brand said in a blog post presenting the results that as of May,…
Do basketball and burritos go together? They do for Twitter followers of Mexican grill chain Chipotle during the National Basketball Association Finals. Every time an announcer says the word “free” during the official broadcasts of NBA Finals games, Chipotle is “freeting”–live-tweeting a unique code good for a free burrito via its @chipotletweets Twitter account. The…
$50 per hour :
Cosmetic Executive Women, Inc.:
Job Duties Produce the design assets for website, event graphics, web logos, social media graphics and banners, static and animated banner ads, em…
New York
The Glass Lion, like its Titanium cousin, is one of the more unique and highly sought after awards in Cannes. Since its inception in 2015, the honor has shone a light on efforts to break advertising’s tired stereotypes from within. Past Glass Grand Prix winners include campaigns that broke stigmas around menstruation in India, the…
The corporate Pride Month campaigns continue to roll in, but none (at least yet) are as showstopping as Equinox’s, which brings us nearly a minute of dips, spins and hair whips courtesy of New York City’s vogue ballroom scene. The “Life’s a Ball” effort features New York City “icons” and “legends”–titles within the house-ballroom community…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
