A fim de oferecer suporte e ferramentas para que crianças e adolescentes brasileiros desenvolvam o consumo de informação de forma segura e responsável, o Instituto Palavra Aberta lança o projeto EducaMídia – Programa de Educação Midiática, que contará com um investimento de R$ 4 milhões do Google.org nos próximos 2 anos. O objeto do programa …
O Google acaba de lança um desafio especial para garotas criadoras de games. O “Desafio Change the Game” visa contribuir para a mudança de um cenário ainda dominado por homens, e promover a diversidade e igualdade para as próximas gerações. Serão selecionadas duas vencedoras no desafio, que terão seus jogos produzidos e lançados no Google …
Snapchat is bringing a taste of Pride into its Landmarkers Lenses. The messaging application introduced Landmarkers in April as a way for Snapchatters to bring global landmarks to life, debuting the feature with Buckingham Palace in London; the U.S. Capitol Building in Washington, D.C.; the Eiffel Tower in Paris; the Flatiron Building in New York;…
Did you know that Snapchat allows you to share the Lenses you find in Lens Explorer with other users? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the camera screen, tap the smiling face icon to the right of the…
O Google Arts & Culture lançou uma plataforma especial em parceria com alguns museus e com o Projeto Portinari. A plataforma junta as obras do artista em uma espécie de museu virtual, facilitando o consumo das pinturas de Portinari em qualquer lugar do mundo. Chamada de “Portinari: O Pintor do Povo”, a coleção reúne 5 …
O Google anunciou o Brasil como oitavo país a receber o projeto Google Station, plataforma de implementação de wi-fi rápido e grátis em países emergentes. O projeto tem o objetivo de expandir a conectividade facilitando provedores de internet a configurar, manter e monetizar suas redes de wi-fi. São Paulo é a primeira cidade do país …
Out of the vast range of products that Taco Bell promotes, the brand’s Nacho Fries have carved out a unique space … in the form of fake movie trailers. So far, three epic longer-form ads have spoofed the format: a thriller (“Web of Fries”) starring Josh Duhamel, a dystopian sequel and, more recently, a send-up…
Levi’s doesn’t just want consumers to celebrate Pride month; it wants people to also wear it, via six limited-edition pins and patches that consumers can buy both in-store and through a new partnership with Snapchat, Shopify and Darkstore. Snapchat–which has done a series of these e-commerce activations with various partners from Jordan Brand to Adidas–is…
YouTube is facing renewed criticism for the way it enforces its policies against hate speech after a Vox Media video reporter criticized the company this week. While the platform is facing increased pressure and criticism, the slew of advertisers that feed YouTube’s massive profit margins still have no plans to leave it. The latest controversy…
Wrangler has named Mother New York as its global creative agency of record, following a review launched last fall. Sources close to the matter say the brand handled the review internally. Mother New York will be tasked with handling branding development and communications strategy development globally, spanning channels including broadcast, digital, OOH and print. The…
THE PRINCE IS BACK … this was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. A whirlwind decision for Vince the Prince, for Anderlecht, and for Branded by Geronimo, the communication partner that masterminded the viral campaign video #Theprinceisback.
RSC Anderlecht and Branded by Geronimo tell a princely tale.
THE PRINCE IS BACK … this was the headline broadcast by soccer club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home.
A whirlwind decision for Vince the Prince, for Anderlecht, and for Branded by Geronimo, the communication partner that masterminded the viral campaign video.
The news has since gone global: after an international career spanning 13 years, Vincent Kompany would be coming home to where it all began. In effect, the defender will soon be back at the place where he started learning his craft as an eight-year old. Kompany, who has bid the English club Manchester City farewell, will not only be a player, but also the manager. This is the most passionate, and simultaneously well thought-out decision of his life, Kompany explained in an open letter on Sunday.
No strings attached
The seeds for this major decision was sown last year, when Kompany spontaneously dropped by to a training session of a rather out of sorts Anderlecht. There he – with no strings attached – offered help and advice to club owner Mark Coucke and sporting director Michael Verschueren. Fast forward to three weeks ago and those same three people secretly held a meeting to ensure that everybody was on the same page about the future of the club. A future in which Vince the Prince will play a key role as a player-manager, allowing him to make a real impact on the club he’s coming home to.
No small feat
Big news, clearly, and yet it was shrouded in utmost secrecy. Only the management teams at both ex-club Manchester City and Anderlecht had any knowledge of the deal. It was on Thursday evening, just two days before the worldwide announcement that Wim de Meyer, communication advisor to Marc Coucke, informed Branded by Geronimo of their plans for the weekend: a global launch campaign. No small feat as the creative partner only had 48 hours to mould the news into a worthy launch, complete with press release, player announcement video and a behind the news interview with Coucke and Verschueren.
Goose bumps
In just a few short hours, the rock & roll communication partner from Antwerp whipped up a creative team that worked day and night to bring this ambitious assignment to fruition. A gargantuan task carried out under a strict embargo, as only a handful of people were in the know of this most sensational transfer. At 12 o’clock sharp, the fruit of a fever-inducing few days was unwrapped, and RSC Anderlecht launched a “purple” announcement video that gave hundreds of thousands of supporters goose bumps.
In less than a day, the video was viewed 2 million times on social media, the campaign hashtag #theprinceisback was trending on Twitter and the campaign assets were being broadcast by every national news outlet. This dynamic launch campaign has set the tone for a fresh and lively Anderlecht that certainly didn’t hold back from voicing its ambition through new media. As a result, the club and Kompany can face the future with steadfast, combative determination and are already laying the foundations for the next mauve generation. Or as Kompany himself put it: Belgium’s finest.
Credit list
Client: RSCA Anderlecht Contact: Marc Coucke, Michael Verschueren, Wim De Meyer Campaign: #THEPRINCEISBACK Agency: branded by Geronimo Business Director: Emanuel Vanderjeugd Creative Director: Gertjan De Smet Production Director: Jasper Moeyaert Creation: Gertjan De Smet, Arto Cornelis, Fries Vansevenant Production Company: Geronimo productions Motion Design: Arto Cornelis, Fries Vansevenant, Jurgen Leemans Content Research: Aram Chalmet Press Editor: Ellen Meulemans
Ahead of the Cannes Lions Festival of Creativity later this month, the judges on Tuesday released a short list of nominees up for this year’s Innovation award. The Innovation Lions, which have been awarded since 2013, honor “ground-breaking innovation, technology and problem solving,” according to a description by jury president Bill Yom, global creative director…
An outspoken pacifist, Mr. Polner founded the progressive public affairs journal Present Tense in 1973 and was its only editor until it closed in 1990.
Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action that will take its fashion sense beyond the road and to the styles of car lovers.
Which is why Citroën has developed, in partnership with Scarf.ME (the largest store of its kind in Brazil), a collection of scarves with 10 different patterns, inspired by the automobile manufacturer’s most classic models.
The collection titled Citroën Scarves features exclusive patterns as iconic as the Citroën vehicles themselves. All Citroën models were studied and the most innovative elements of each one became inspiration for the creation of each scarf. Like the Citroën Type N350, for example, a fire truck that debuted in 1967 and was given the nickname “The Flaming Devil.” To represent this, one of the scarves features a pattern with iconic imagery related to firefighters. For each car, a specific design was created based on an innovative element that revolutionized the aesthetics of the road.
The scarves are being showcased at the online boutique and, by clicking on them, customers will be directed to the Scarf Me website.
To create awareness around our message of DIRECTV’s superiority over cable, we simply had one of baseball’s superstars, José Altuve, take to Twitter to hint at his retirement. The tweet was picked up by some of the biggest news outlets and sports media sites. And of course the news was followed by a social media frenzy from baseball fans around the world. Our campaign even garnered free media coverage, generating millions of impressions worldwide. We cleared up all the confusion with our TV spot to reveal the truth – that José Altuve would never quit, unless it’s cable. He was just switching to DIRECTV.
Here’s one way to incentivize caring about oceans: give people beer in exchange for picking up a few scraps of plastic. On June 8, Corona is honoring World Oceans Day by kicking off a global weeklong initiative that forgoes sales in favor of a little social good. According to the brand, it will accept plastic…
At the 2019 Sustainable Brands Conference in Detroit–which also happens to fall on World Environment Day today–Olay announced the rollout of a program bringing environmentally friendly packaging to one of its best-selling products. Starting this October through the end of the year, Olay will sell refillable pods for its Regenerist Whip Moisturizer. This cuts down…
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