About half the 39 titles that topped the charts last year were sold as part of ticket or merchandise “bundles.” Now even some who benefited from the strategy are complaining.
According to the World Health Organization (WHO),* 5.8% of Brazilians suffer from depression. In that state, it’s common for people to think that life has no meaning and that whatever they’ve lost will never come back. But many of those who are ready to give up on hope and throw away their will to go on eventually find love and happiness brought back to them in a very simple way: the presence of a dog in their lives.
To reinforce the positive effect that dogs have on humans, PEDIGREE® turned to the most common game between a caretaker and their pet: throwing something for the dog to fetch and bring back. The brand used this playful activity to launch a campaign encouraging adoption.
In addition to an animated short telling a beautiful, poetic story, the initiative included the creation of a line of fetch toys emblazoned with the words “love,” “happiness,” “life,” and “hope,” which were sent out to influencers and people who had recently been through a difficult experience. Whenever one of them threw “happiness” far away, for example, they’d find their faithful dog bringing it back. With this simple analogy, PEDIGREE® seeks to create even more awareness about the importance of adopting a dog, showing just how much goodness they bring to human beings’ lives.
The Toronto Raptors are in the NBA Finals for the first time in team history. And it’s due in large part to the team’s star player Kawhi Leonard. He also happens to be in the last year of his contract.
To help convince him to stay, Raptors Republic, with agency Rethink, launched the Ka’wine & Dine – an initiative where restaurants place a badge in shop windows pledging to give Kawhi free food for the rest of his life if he re-signs.
The campaign takes a nimble social approach leveraging Instagram as a central hub and also includes KawineAndDine.com where businesses can download stickers for free.
Since the launch the campaign has exploded.
And to keep up with demand, additional badges were added to include shops, car shares, and charitable giving.
Over a thousand businesses in Canada, the UK, and the US have joined. And not just restaurants, Law firms have offered free legal services, Uber drivers have offered free rides, Kraft is offering free Mac and Cheese, oh, and a real estate developer has offered a 5 million dollar condo. Quite simply, Ka’wine & Dine has become a phenomenon.
The stickers have become collectors items, many being stolen from restaurant windows, and media has made the Ka’Wine & Dine a major part of the NBA Finals story. It’s been featuring during the game broadcast on TNT, in press conferences (directly to Kawhi), and has been a consistent topic of discussion on ESPN. Worth noting that the total spend on the campaign to date is $900.
Every single one of us is creative, regardless of gender, sexuality or race. And with the pressure placed upon our environment due to our consumptive lifestyles, we must all find ways to channel our creative powers to reduce our impact.
Using Microsoft’s Surface Technology, Beneath The Surface harnesses the powers within London’s creative superheroes to generate enough clean and efficient energy to help power The London Underground. This campaign offers limitless potential, empowering a new generation of creatives and encouraging other forward-thinking cities to find creative ways to reduce our damage on the environment.
(TrendHunter.com) The Compass Pools ‘Infinity London’ pool has been rendered by the UK-based brand as a new one-of-a-kind installation that would provide swimmers with an unbelievably magical experience….
Teve gol, teve pênalti, teve VAR, só não teve tédio no segundo dia de jogos da Copa do Mundo Feminina 2019. Neste episódio as especialistas do Oêa analisam tudo o que rolou na França. E tem mais: dicas de onde assistir aos jogos, memes, palpites, dancinha da felicidade. Entra de cabeça no play ou no …
O post Oêa: Copa 2019 — ?? 1 x 0 ?? / ?? 3 x 1 ?? / ?? 3 x 0 ?? apareceu primeiro em B9.
(TrendHunter.com) The conceptual ‘ASSEMBLE’ projector has been created as an all-in-one entertainment solution for the home that aims to elevate the multimedia experience with an adjustable design. The…
Earlier this year, Volkswagen named Johannes Leonardo lead brand agency in the United States. “We are honored to be part of a team that will reclaim the soul and confidence of Volkswagen in order to inform a powerful future,” said Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo. Now, we can see the […]
The post While Drifting in Darkness, VW Finds the Light appeared first on Adpulp.
(TrendHunter.com) The June 2019 social good initiatives cover eco-conscious changes, awareness-increasing campaigns, charitable product launches, and more.
One especially powerful inclusion comes from Gillette,…
No episódio anterior, o Zing! voltou com uma pitada incomum de nostalgia. Trouxe conversas deliciosas com as antigas parceiras Luciana Obniski e Leila Germano e prometeu que o programa ia mudar. Neste episódio, o primeiro de uma trilogia sobre a nova fase do Zing!, vamos falar de por que fazer podcasts. A resposta pode não ser o que você espera.
O post Zing! 56 – Por que fazer podcasts? apareceu primeiro em B9.
(TrendHunter.com) The June 2019 luxury list points to the demand for elevated product offerings in certain industries, as well as the development of luxe movements that are driven by growing consumer consciousness….
Raphael Bob-Waksberg, the creator of “BoJack Horseman,” makes his book debut with “Someone Who Will Love You in All Your Damaged Glory.”
An interactive Instagram Stories in Manga style through which it was possible to interact, via Facebook Messenger, with a character’s chatbot and directly buy the car on the platform. An entirely new experience for users, on the border between fiction and reality.
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