Hasta La Creative!

Outdoor, Print
McCafé

Sometimes we need to be awake at hours that we would usually be resting. When we study, work at night, or had to stay making extra hours, a good coffee keep us awake and stay alert, turning night into day.

Advertising Agency:DDB, Buenos Aires, Argentina
Creative Director:Ariel Di Nardo, Norma Pappano
Art Director:Ezequiel Irureta
Copywriter:Marcela Pacheco
Retoucher:Dante Rodriguez

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CRY

In India, about 33 million children between the ages of 5 and 18 years are subject to child labour. Through the visual, we metaphorically show how children shut themselves in, when they are put to labour and not into schools. We show this via 3 visuals – that of a child mason finishing up her brick box, a child carpenter finishing up his wooden box and a child welder finishing up his metal box.

Child labour ends childhood.

Advertising Agency:Ogilvy, Mumbai, India
Creative Director:Srreram Athray, Elizabeth Dias
Art Director:Elizabeth Dias, Kunal Khade
Copywriter:Srreram Athray, Kunal Khade, Siddharth Kumar
Photographer:Shreyas Surve
Additional Credits:Ajinkya Udmale, Santosh Kamatkar, Avinash Mahadik

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