BCP: Lout
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People hate people that only talk about themselves, and the same happens with brands. BCP is the only bank that prefers to ask people what they want.
Global Seguros: Insurance
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Global Seguros (Global Insurance) has just launched the accident insurance. The challenge was to create something that conveyed security. We’ve created a tool that makes any type of injury nearly impossible.
Aponiente: Books
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“Books” is the campaign to present the I Encuentro de los Mares, a special and unique event, which will take place between Malaga and Cádiz from June 16 to 19. This congress is a multidisciplinary four-day adventure. The nautical chart transports us from the Mediterranean to the Atlantic in a journey that goes beyond what is a gastronomic congress.
Encuentro de las Mares links gastronomy with science and the fishing sector, the objective of the defender of the culture of the sea, the debate on the responsible exploitation of marine resources, the knowledge of the first hand the concerns and experiences of those who they have professionally at sea their work center and, of course, listen to some of the best chefs linked to the world of the sea. In this first edition, Italy is the guest country and participant of its great chefs.
The congress will take place on the 16th and 17th in Málaga and Marbella and on the 18th and 19th in the province of Cádiz. Start with a popular activity in Pier 1 of the Port of Malaga where we will merge the espetos with the Basque broilers. The meeting and the cooking sessions, the Encounter of the Seas also offer the unique gastronomic proposals North and South: A four-handed menu for cooking the Malaga-born José Carlos García and the Cantabrian Sergio Bastardo and another at El lago de Marbella, hand From the Andalusian Juan José Carmona and the Galician Javier Olleros. In addition, you can see the cruise through this sea of Michelin stars in Aponiente, in an exclusive and very special dinner with Ángel León.
Creativity, with Ángel León as protagonist, launches a message that vindicates the theme “Do it” in front of the “Read it”, the “do” versus the “read”.
All this with a single objective: to awaken the social conscience about the importance of the sea in our lives and the responsibility to make sensible use of its resources.
Jeep aproveita o Dia dos Namorados e brinca com sua popularidade em apps de relacionamento
Posted in: UncategorizedEm abril deste ano, um inusitado estudo feito pelo app de encontros Zoosk, em parceria com a página norte-americana, Askmen, mostrou que ter uma foto com um Jeep aumenta em 243% a chance de receber mensagens nas redes sociais. E é claro que a marca aproveitou a pesquisa para a sua campanha especial de Dia …
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Spotify descobre o rádio em playlist que combina músicas e podcasts para motoristas
Posted in: UncategorizedNão tem sido poucos os investimentos do Spotify na área de podcasts. Desde a compra da Gimlet e do Anchor em fevereiro, o serviço de streaming já fez todo tipo de negócio para se tornar a principal plataforma do meio, desde a aquisição de estúdios a acordo com os Obama para a produção de conteúdos …
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These 5 DTC Pet Brands Threw a Puppy Party to Connect With Each Other’s Customers
Posted in: UncategorizedWhat happens when five direct-to-consumer puppy brands come together for an event and focus not on selling themselves but on lavishing attention and love on their furry friends? Burrow, Ollie, Fi, Recess and Wild One threw a “Make Your Dog at Home” event at Burrow House in New York on June 8, where more than…
Facebook Tries Another Stand-Alone App, Study From Facebook, to Pay Users for Market Research
Posted in: UncategorizedFacebook is taking another shot at using an opt-in stand-alone application for market research, this time with a lot more transparency in the process. The social network introduced Android app Study From Facebook, with product manager Sagee Ben-Zedeff saying in a Newsroom post that it marks the next step in the company’s shift to reward-based…
D&AD launches New Blood Shift London 2019
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Dove: When Was The Last Time You Fought?
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Dove Singapore has launched a brand film highlighting the struggles of living with chronic skin conditions.
Conceptualised by GOODSTUPH, the spot anthropomorphises the relationship between sensitive skin sufferers and their skin. In the film, four women share the emotional and physical struggles of living with eczema and reveal how far they’ve come in making peace with their skin.
Through the film, Dove hopes to fight the stigma surrounding skin conditions, to inspire skin sufferers to be fearless, and for society to fear less.
Dstillery Closes Data-Driven $5.9 Million Funding Round
Posted in: UncategorizedDespite a news cycle that seems to equate “big data” with “bigger scandals,” some businesses are proving that data-driven companies can still have legs. This morning, buy-side-centric data provider Dstillery said it has closed a $5.9 million funding round, driven by Newspring Capital, Venrock and Contour Venture Partners. This funding, said the company, will build…
Media Companies Need to Pivot to Owned Commerce Models
Posted in: UncategorizedMedia companies are struggling. They’re missing revenue targets and laying off employees. Cash is drying up. In 2018, Vox missed revenue targets by approximately 15%, Verizon Media Group laid off 7% of its staff, BuzzFeed laid off 200 employees and Cond? Nast plans to paywall all digital content after reporting losses of $120 million in…
McRainbow – McDonald’s Belgium celebrates Gay Pride with a redesigned rainbow flag
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Cardiosmile: The Anti Cholesterol Coffee Shop
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The coffee shop where you reduce your cholesterol levels.
The only coffee shop in Chile where you eat and at the same time, lower your cholesterol levels.
Lime: SH*TTY SCOOTERS
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From June 6th, Lime, the leading French electric scooter brand, is speaking out for the first time about its riders’ behaviour. Unlike the USA, the France has seen rising tension over electric scooter users’ bad behaviour that has led to negative media coverage. With a lighthearted print campaign, Lime is changing the conversation and encouraging its riders to behave more responsibly.
As the electric scooter situation in Paris comes to a head, and anti-scooter measures on the rise, Lime, the French market leader, wants to set an example and is repositionning as a mature and responsible urban mobility leader.
“Sh*tty scooters!”, “Scooters really p*ss me off” and “These scooters are such a f*cking pain”. Who’s hasn’t heard this as an electric scooter whizzes past, despite them being immensely popular with many French consumers?
Even though 1 in 10 Parisians use them already, and 1 in 4 intend to in the future, there is clearly a lobby that doesn’t appreciate electric scooters in the capital. In response to this negative feeling, Lime has felt compelled to educate its users and encourage better behaviour on the roads.
The brand hopes to prove to its detractors that it understands their pain, and that Lime is keen to discourage any bad behaviour : the brand is launching a persuasive print campaign from the 6th June in Paris, followed by all of Metropolitan France.
Why Brands Need to Focus on Value Creation Over In-Housing
Posted in: UncategorizedThe goal of marketing today remains the same as it has always been: winning the hearts and minds of customers to drive sustainable growth. Yet how marketers do this has radically transformed in recent years. The hyper-fragmentation of media has left marketers facing an explosion of consumer touchpoints and eroded the buying power of their…
As the Advertising Industry Changes, Cannes Tries to Keep Pace
Posted in: UncategorizedAuthor, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends. I spoke with Florian Adamski this month about his thoughts on creativity and everyone’s favorite industry event at the Palais: Cannes Lions. Florian, who is the CEO…
10 Takeaways From Mary Meeker’s 2019 Internet Trends Report
Posted in: UncategorizedVenture capitalist Mary Meeker is back with her annual Internet Trends report, with another look at where we collectively stand in technology, advertising, consumer behavior and society. There are some recurring themes, like privacy, offensive content, the gig economy and China’s leadership in digital video and retail. Surprisingly, there was little mention of Amazon or…
LIME France encourages riders to behave better
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