Hasta La Creative!

Print
Freeland Foundation

Advertising Agency:Ogilvy, Bangkok, Thailand
Art Director:Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Gumpon Laksanajinda, Littichai Panitjaroen, Peerawat Temsomboon
Senior Copywriter:Ittikron Kananont
Copywriter:Kris Spindler
Account Executive:Khetsirin Tantrakul
Strategy & Planning Director:Sasipa Mongolnavin
Print Producer:Kannika Mongkolrattanachart
Illustrator:Illusion
Photographer:Illusion
Retoucher:Illusion

CANNES, France–Congratulations, you’ve won a Grand Prix. But is it as effective with consumers as it is with an esteemed panel of creative superstars? A study gauging the effectiveness of Cannes Lions winners may temper the elation of those taking home the biggest prize out there–the Grand Prix–but Gold winners make an impact with consumers….

The UN World Food Programme has released a 60-second PSA that vividly brings to life the planet’s hunger crisis, which is particularly severe in war-torn countries like Syria. Created by The Garage Soho, the incubator formed by BBH co-founder John Hegarty, the short film will air on cinema screens in more than 30 countries thanks…

Film
British Gas

There are more than 6.5 million unpaid carers in the UK looking after a loved one who’s older, disabled or seriously ill. This includes British Gas customers and employees. The film, which is part of the ‘Share That You Care’ campaign, encourages these remarkable people to open up so that they can get the help and support they need and deserve.

Advertising Agency:Ogilvy, London, United Kingdom
Chief ECD:Charlie Wilson
Creative Director:Nina Taylor, Luca Corteggiano
Art Director:Neal Williamson
Copywriter:Bertie Rapkin
Director:David Stoddart
Production Company:Dark Energy
Editor:Michael Owusu

Print
Editora Abril

Advertising Agency:Z+ Havas, São Paulo, Brazil
Chief Creative Officer:Alexandre Vilela (Xa)
Creative Directors:Alexandre Vilela (Xa), Celio Salles, Tarso Soares
Art Director:Juliano de Almeida
Copywriter:Tiago Moralles
General Media Director:Rodney Ulrich
Media Director:João Sobrinho
Production Director:Diego Melo
Art Buyer:Beatriz Rossi
Print Production:Carlos Vieira
Image treatment:Adilson “Peixe” Verçosa and Muhammad “Thezairul” Zairul
Image Treatment Studio:Thezairul
Image Archives:Unsplash and Getty Images
Photographers:Filip Mroz, Simon Zhu, Luke Stackpoole, Kevin Boutwell, Andre Benz and Yalin Kaya
Client Approval:Andrea Abelleira, Fernanda Cazés

CANNES, France–Google Creative Lab truly lived up to its name with the Creatability project, which developed new ways for creatives with disabilities to make art, music and designs through a range of gestures, movements and voice commands. And now the project, whose resulting creations were released for free as open-source tools, has received top design…