Oêa: Copa 2019 — ?? 2-1 ?? / ?? 2-1 ?? / ?? 0-2 ?? / ?? 0-2 ??

Hoje a bola rolou solta na rodada que teve quatro jogos e 10 gols no total! E o que não faltou foi emoção. Vem que o Oêa de hoje tá no ar! Edição: Jéssica CorreaApoio à pauta: Agê BarrosProdução: Letícia ValenteIdentidade visual: Johnny Britto

O post Oêa: Copa 2019 — ?? 2-1 ?? / ?? 2-1 ?? / ?? 0-2 ?? / ?? 0-2 ?? apareceu primeiro em B9.

Urban-Friendly Beekeeping Equipment – The 'B-box' Enables Beekeeping from the Comfort of Home (GALLERY)

(TrendHunter.com) The ‘B-box’ beehive is a simple solution for urban consumers who are looking for a way to foray into beekeeping in a way that’s compact, easy to use and stylish. Safe and simple…

Former Creative Director Sues Omnicom and TracyLocke, Alleging Sexual Harassment, Wrongful Termination

Karen Dunbar, a 27-year ad-industry veteran who served as creative director at Omnicom-owned TracyLocke from 2015 to 2018, sued both companies today in the United States District Court for the District of Connecticut. She and her lawyer, Kerrie L. Campbell, demand a jury trial. The extended filing, embedded in full at the bottom of this…

Braincast 317 – Voz da comunidade: comunicação e entretenimento nas periferias

Os vícios da mídia tradicional e a inovação dos coletivos na representação periférica

O post Braincast 317 – Voz da comunidade: comunicação e entretenimento nas periferias apareceu primeiro em B9.

Cannes Lions 2019: com ação de “Westworld”, HBO ganha GP de Radio & Audio

A ação de divulgação da segunda temporada de “Westworld” rendeu à HBO o Grand Prix na categoria Radio & Audio do Cannes Lions 2019. Com criação da agência 360i de Nova York, a iniciativa recriou o universo ficcional da série para a Alexa, dispositivo da Amazon. Usando Inteligência Artificial, a experiência “Westworld: The Maze” envolveu …

O post Cannes Lions 2019: com ação de “Westworld”, HBO ganha GP de Radio & Audio apareceu primeiro em B9.

Ralph Lauren: Work to Ride

On the occasion of Ralph Lauren’s latest campaign, our director Sharif Hamza highlights the work and the energy of “Work to Ride.”

Founded in 1994 in Philadelphia, Work to Ride is a non-profit community-based prevention program that aids disadvantaged urban youth through constructive activities centered on horsemanship, equine sports and education.

For Filmmaker and Photographer, Sharif Hamza, this campaign was a great occasion to change things and emphasize good cause with a great brand.

Here, Ralph Lauren is proud to support the Work to Ride foundation with a grant that will directly fund collegiate scholarships for the Work to Ride high school athletes.

Video of Ralph Lauren – Work To Ride

Live Nation Is Creating a Suite of Augmented Reality Tools for Brands at Music Festivals

Live Nation wants to create a digital duet with its real-life concerts by adding a new suite of augmented reality tools for sponsors and music fans alike. At the Cannes Lions International Festival of Creativity, the company today unveiled a number of new AR features that it hopes will be used by brand sponsors and…

Cannes Lions 2019: dispositivo que alerta surdos sobre sons no ambiente leva GP de Inovação

See Sound é capaz de identificar 75 diferentes ruídos

O post Cannes Lions 2019: dispositivo que alerta surdos sobre sons no ambiente leva GP de Inovação apareceu primeiro em B9.

Cannes Lions 2019: controle acessível da Microsoft, para Xbox, leva GP de Brand Experience

Xbox Adaptive Controller cria nova interface de games para pessoas com necessidades especiais

O post Cannes Lions 2019: controle acessível da Microsoft, para Xbox, leva GP de Brand Experience apareceu primeiro em B9.

“Toy Story 4” talvez não esteja pronto para encarar as próprias questões

“Toy Story 4” é um filme que começa e termina envolto em despedidas, um movimento que embora previsível em todas as frentes ainda não deixa de ser um tanto inusitado em sua frontalidade. Por mais que o longa pertença a uma franquia que desde o início trate da passagem do tempo e pelo menos desde …

O post “Toy Story 4” talvez não esteja pronto para encarar as próprias questões apareceu primeiro em B9.

Young Lions: Art Director, Marketeer

Young Lions Integrated Ad - Art Director, Marketeer
Young Lions Integrated Ad - Art Director, Marketeer

Proud moms invade agencies and shower their kids in compliments.

To promote Young Lions Portugal, a competition for young creatives, we came up with a simple, awkward and good humored solution. Mockumentary-style, we followed moms coming through an agency to meddle on their children’s work, proudly praising them while at it. The result is a couple of spots. One focused on an art director and the other on a marketeer. All in support of the concept: “Being mommy’s pride is easy. Winning a Young Lion is hard.”

Video of Young Lions Portugal – Art Director

Video of Young Lions Portugal – Marketeer

Everlane: OOH, Fashion, Sustainable, Everlane, Talon

Everlane Outdoor Ad - OOH, Fashion, Sustainable, Everlane, Talon
Everlane Outdoor Ad - OOH, Fashion, Sustainable, Everlane, Talon
Everlane Outdoor Ad - OOH, Fashion, Sustainable, Everlane, Talon
Everlane Outdoor Ad - OOH, Fashion, Sustainable, Everlane, Talon
Everlane Outdoor Ad - OOH, Fashion, Sustainable, Everlane, Talon

Talon & Sender brought style to the streets of Los Angeles, New York City and San Francisco as Everlane inspires the path to zero impact with its new sneaker brand, Tread by Everlane.

Hellmann's: The Restaurant With No Food

Have you ever looked into a full fridge and thought “nothing to eat”? It’s a common problem. Because of it, millions of perfectly good ingredients end up in the bin. How can Hellmann’s tackle this? We created a unique dining experience: a gourmet restaurant with no food. Instead, we invited people to bring whatever’s left in their fridge to our restaurant. Our celebrity chefs then transformed their forgotten ingredients into five-star meals, proving how Hellmann’s can combine almost anything. And instead of the bill, we surprised people again with a recipe of their meal. But more than just an immersive installation, our restaurant saved thousands of ingredients, inspiring people to see the food in their fridge in an entirely new light.

Video of Hellmann’s, The Restaurant With No Food

How 360i Built Marketing’s Most Ambitious Voice Skill to Date in Just 3 Months

CANNES, France–When HBO launched its ambitious and intricately crafted Alexa voice skill, Westworld: The Maze, the game immediately raised the bar of interactive audio to a completely new level. Today, in what is admittedly one of the less surprising moments at this Cannes Lions, the project from agency 360i was honored with the Radio and…

U.S. Agencies Win 5 of 10 Gold Awards in Mobile Category at Cannes

U.S. agencies made a solid showing in the Mobile Cannes Lions category on Thursday, racking up half of the 10 gold awards as well as another Grand Prix win for Burger King’s “Whopper Detour” campaign from FCB Chicago. Goodby, Silverstein & Partners’ “Lessons in Herstory,” an app that uses augmented reality to insert overlooked women…

McCann New York Takes the Grand Prix for Its Adaptive Xbox Controllers in Brand Experience and Activation

CANNES, France–This year’s Grand Prix for Brand Experience and Activation at the Cannes Lions International Festival of Creativity went to McCann New York for its Microsoft campaign “Changing the Game.” “Changing the Game” saw the creation of a new, adaptive Xbox controller that made for easier play for people with physical disabilities. Children who would…

A Credit Card With a Carbon-Emission Spending Limit Just Won a Grand Prix

CANNES, France–A credit card that limits spending on carbon emissions won the Grand Prix in the ecommerce category Thursday. Swedish company Doconomy took home the top prize for its card that tracks the carbon dioxide emissions of purchases and limits users’ spending based on their impact on the climate. “We really had some unique points…

DJ Jazzy Jeff Discusses His McCormick Partnership, Grilling and, of Course, Summertime

Twenty-eight summers after the release of his perennial hit Summertime with The Fresh Prince, DJ Jazzy Jeff has a new collaboration focused on a related theme: grilling. This time around, his partner is pitmaster Myron Mixon, the so-called winningest man in barbecue, and the two are kicking off a new summertime grilling season by celebrating…

CMO Alison Lewis to Leave Johnson & Johnson With No Successor After Nearly 6 Years

Pharmaceutical and CPG giant Johnson & Johnson will soon part ways with chief marketing officer and former Coca-Cola executive Alison Lewis, who spent nearly six years in the role. “To reach the more than 1 billion people who use our products every day, we have established a new business model that streamlines priorities, allows us…

Wavio and Area 23’s ‘See Sound’ Project Wins Top Innovation Grand Prix at Cannes Lions

A new way to help people who are hard of hearing understand the sounds around them at home has won this year’s top innovation award the Cannes Lions International Festival of Creativity. Today at the annual festival in France, judges awarded Area 23’s campaign for Wavio the coveted Grand Prix for its “See Sound” project….