There are only so many ways to market a dystopian action-adventure video game–at a certain point, live game-play trailers and trope-heavy end-of-the-world storylines can blur together. But for the launch of “Watch Dogs: Legion,” the third title in Ubisoft’s “Watch Dogs” series, agency Funworks zeroed in on an unusual aspect of the game. Rather than…
As the California Consumer Privacy Act prepares to go into effect in January, the Mobile Marketing Association and Network Advertising Initiative are briefing their constituencies on how to share consumers’ location data. This includes efforts from some of the industry’s biggest names–Facebook and Google among them–to more clearly articulate to the public the online ad…
One thing that many Cannes Lions attendees have in common: their reliance on Nielsen for a variety of third-party measurement and data needs. In between meeting with the company’s many clients, Megan Clarken, chief commercial officer for Nielsen Global Media, spoke with Adweek at the festival about the company’s efforts to expand its SVOD Content…
Google said it removed over 3 million fake business profiles from Google Maps in 2018, with more than 90% of those pulled before being seen by users. Product director Ethan Russell said in a blog post that there are over 200 million places on Google Maps, and the application connects people to businesses more than…
CANNES, France–It was easy to spot actor and producer Jeff Goldblum at the Cannes Lions festival this year. Firstly, because he’s Jeff Goldblum. But he also wore a colorfully printed shirt that perfectly capsulated the casual atmosphere and unique conversation he had on stage with fellow panelist St?phane Xiberras, president and CCO, head of Global…
Print
Greenpeace
Hel pus reduce air pollution.
Advertising Agency:DDB, Mexico City, Mexico
Chief Executive Officer:Matías Del Campo
Chief Creative Officer:David Castellanos
Chief Strategy Officer:Andrés Villegas
Creative Director:Kevin Murcia
Art Director:Javier Melo
Copywriter:Kevin Murcia
Head Of Production:Sebastián Zash
Photographer:Gustavo Dueñas
Executive Producer:Paula Sommerz
Post Production:Gabriel Islas
Fundraising Director:Begoña Laviña
Earned Media Manager:Edith Martínez
Oceans Without Plastic Leader:Sarai Román
(TrendHunter.com) Inspired by the rise of influencers, some of the earliest virtual models first appeared on Instagram. Now, a variety of CGI models can be found posing for high-fashion editorials and starring in…
Rising basketball star Zion Williamson has a modest wingspan of 6 feet, 10 inches. So what better way for Popeyes to celebrate him on draft day than an equally-wide box of chicken wings? On Thursday, for one day at a single location–Canal Street in New Orleans–the Louisiana-founded fast-food chain offered “The Wingspan Box,” packed with…
Did you know that businesses can add an action button to their Instagram profile to allow visitors to quickly interact with them on another platform? For instance, an event venue can add a link to its Eventbrite page to its Instagram profile in an action button. Our guide will show you how to add an…
(TrendHunter.com) Daisy Paige is a freckle-faced, 19-year-old model who is now exclusively signed with digitally focused celebrity, influencer and model agency Lipps LA—and this is news because Paige is the first…
(TrendHunter.com) The ‘Schweben’ hanging chair is a modernist furniture piece that blends the functionality of a seating solution with that of an art installation. Designed by Omar Idriss, the chair has…
SK-II is further proving its advertising has quite the creative range with the two new campaigns starring Katie Couric and John Legend. The Japanese-born skincare brand, which has been owned by Procter & Gamble since 1991, is debuting the campaigns this week at the Cannes Lions Festival of Creativity during a panel with P&G chief…
There are no shortage of celeb-centric talk shows, but Tig Notaro has come with a novel twist on the genre. In her new digital series, Under a Rock With Tig Notaro, the stand-up comedian and actor doesn’t recognize any of her celebrity guests and therefore has no idea who they are. As Notaro herself explains…
Media
Hellmann’s
Have you ever looked into a full fridge and thought “nothing to eat”? It’s a common problem. Because of it, millions of perfectly good ingredients end up in the bin. How can Hellmann’s tackle this? We created a unique dining experience: a gourmet restaurant with no food. Instead, we invited people to bring whatever’s left in their fridge to our restaurant. Our celebrity chefs then transformed their forgotten ingredients into five-star meals, proving how Hellmann’s can combine almost anything. And instead of the bill, we surprised people again with a recipe of their meal. But more than just an immersive installation, our restaurant saved thousands of ingredients, inspiring people to see the food in their fridge in an entirely new light.
Advertising Agency:Ogilvy, London, United Kingdom
CCO:Andre Laurentino
Creative Director:Johnny Watters, Angus George, Fábio Astolpho, Ricardo Leme Lopes
Senior Copywriter:Kareem Shuhaibar
Senior Art Director:Ilka Mourão, Thiago Jacon
Typographer:Dave Towers
Worldwide Managing Director:Stephan Orhan
Business Partner:Alex Canthal
Account Director:Hannah Gage, Eliana Ricci, Débora Malandrim, Leonardo Bersi, Mirna Abaurre, Patrícia Mansur
Planning Director:Amelia Priddis
Global Brand Vice President:Joana Allen
Vice President Marketing:Christina Bauer-Planck
Senior Marketing Manager:Carolina Riotto
Global Marketing Manager:Ryan Fauconier
Account Manager:Francisco Branco, Ernani Carneiro, Tathiana Barbar, Tatiana Côrte Leal
Art Director:Pedro Maneschy, Vitor Araripe
Copywriter:Fernando Rihan, Felipe Gaúcho
Vp:Renata Asprino
Out of Home Activation:Geometry
Mechanics and Visual Identity:Geometry
Account Supervisor:Juliana Viola
Planning Manager:Juliana Barreto
Production and Partnership Management:HUB Brasil
Operations Director:Bruna Palma
Production Master:Sueli Mazon
Print
Tabasco
Campaign to promote the new flavor of Ketchup Heinz with Tabasco (Hot & Spicy)
The idea came after thinking that it is the most interesting thing that can happen in the dining room.
Newborn It’s Coming
Advertising Agency:FORMA, Guadalajara, Mexico
Creative Director:Rodo Morfin
Art Director:Rodo Morfin
Copywriter:Rodo Morfin
3D Illustrator:David Jimenez
Direct Marketing, Design
TD Bank
78% of parents feel they aren’t successful at teaching their kids about money.
Let parents know that TD has the tools to help them spark money-related conversations with their kids.
In just over 5 hours we gave away 1,000 posters to parents and kids that targeted an item that the kids would specifically like to save for.
78% of parents feel they aren’t successful at teaching their kids about money. During Financial Literacy Month, TD Bank created a tool to help parents teach. The TD Poster Bank is a tactile savings account for kids. Along with their parents, kids could pick the item they wanted to save for and over time insert the coins needed to buy it. When all the slots were filled by the appropriate coins, the item could be bought. Each coin saved was an opportunity for parents to educate their kids about money.
We created a set of 21” x 36” esca board posters, each featuring a shape of an object that a kid would desire…like a musical instrument, video game, toy and electronic accessory.
We created the shape of each item on our posters using custom coin grids, then I-Cut the coin shapes to fit the different coins circulating in Canada.
We determined how much it would take to actually buy each object, then designed each poster to visually depicted the total number of coins a kid would need to insert in the poster to buy their chosen item.
1000 posters were handed out to parents and kids in just over five hours. Parents that initially refused to take a poster, came back to take one after considering the actual benefit for their kids. As a campaign, TD’s Financial Literacy initiative saw a 100% increase in web traffic to td.com/kidsandmoney.
Advertising Agency:Leo Burnett, Toronto, Canada
Creative Supervisor:Ben Tarr, Judy John, Lisa Greenberg, Chris Munnik, Kerry Reynolds
Writer:Dave Thornhill
Art Direction:Dejan Djuric
Design:Dejan Djuric
Digital Development:Alex Dabic
Production:Alex Postans, Flash Reproductions
Print Production:Gord Cathmoir, Kevin Stephen, Barry Durocher
Account Direction:Laurie Freeman, Brian Poleck, Genevieve Cote, Brandon Sellers, Brittany Valevicius
Strategy:Brent Nelsen
(TrendHunter.com) In a bid to reveal what time has in store, German plastic manufacturer Rehau joins forces with Ippolito Fleitz Group to create a concept for an ultra-techy futuristic apartment. The end result is a…
Advertising Agency: SoS Ideas, Kolkata, India
Creative Directors: Souvik Misra, Soubhik Payra
Art Director: Siddhartha Sankar Ray
Copywriter: Indrayudh Mitra Digital
Artist: Indrajit Nandy
Ad people love to gaze into crystal balls. You might say it’s an occupational hazard. Dave Morgan, CEO of Simulmedia, believes that small and mid-sized regional independents are reasserting themselves. He claims, “Many are no longer just winning business with regional accounts, but are winning big engagements with big marketers, proving that “scale” as preached for […]
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