Renault Mobility: First ever story

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Renault

Advertising Agency:Publicis Conseil, Paris, France
CoPresident in charge of creation:Marco Venturelli
Executive Creative Director:Marcelo Vergara
Creative:Aurelien Bigot, Benjamin Le Coz
3d:Olivier Verdy
Sales Team:Guillaume Foskolos, Emmanuelle Henry, Sacha Bodoukian, Jérôme Goldman.
Production:Florence Deschamps, Géraldine Sorhaitz.
Clients:Valérie Candeiller, Hortense Isnard, Marie-Claire Azar, Romain Andriamanohy.

MDJS: The Atlas Lions

MDJS Print Ad - The Atlas Lions

Internationales Trickfilm-Festival Stuttgart ITFS: Ode

A seagull and three individual fishermen try to cope and survive on stormy seas. But due to the resulting chaos, the fishermen come up with the idea to work together to be more successful. The fishermen make a net out of their fishing lines and throw it out to catch a big fish.

Video of Ode by Shadi Adib

Amazon Prime Day de 2019 terá dois dias

A Amazon anunciou que neste ano, o seu dia especial de promoções – o Amazon Prime Day – será expandido para um evento de 48 horas, entre 15 e 16 de julho. A empresa já tinha falado sobre seus planos de transformar o Prime Day em dois dia. Na prática, serão 12 horas a mais …

O post Amazon Prime Day de 2019 terá dois dias apareceu primeiro em B9.

Hysterical Mining

The world of computing was powered by women until men, realizing how profitable the industry was becoming, pushed women out.

The first person to be what we would now call a coder was a woman: Lady Ada Lovelace. During WWII, women were pioneers in writing software for early computers. When the number of coding jobs exploded in the ’50s and ’60s, companies looked for programmers who were logical, good at math and meticulous. And for once, gender stereotypes worked in women’s favour.

The assumption that technology is inherently male is not only historically inaccurate, it is also unhealthy, to say the least. A technology designed by white males who had access to higher education serves mostly white men, at the expense of individuals with other skin colour, gender, background, etc. And since technology is playing an increasingly crucial role in the way society is being shaped, it is important that it doesn’t reflect the mindset of only a portion of the human race. But i’m sure you already know that.


Barbara Kapusta, The Giant, 2018. Installation view: Hysterical Mining, Kunsthalle Wien 2019, Photo: Jorit Aust


ENIAC, the world’s first digital computer, at the University of Pennsylvania, had six primary programmers: Kay McNulty, Betty Jennings, Betty Snyder, Marlyn Wescoff, Fran Bilas and Ruth Lichterman. They were initially called “operators.”

A exhibition at Kunsthalle Wien, ironically titled Hysterical Mining, examines with depth and subtlety the tensions brought about by a very male techno-chauvinism. The artworks are mining, no for data or minerals, but for new meanings and strategies to approach the production and use of technologies.

The exhibition analyses the material worlds we are creating through technology and technology’s role in shaping local and global configurations of power, forms of identity and ways of living. It draws on radical feminist and techno-feminist theories from the 1970s until now that criticised and revised the nexus tying new technologies and technoscience to patriarchal ideas.”

Hysterical Mining is a visually captivating exhibition. But it requires time if you want to fully engage with all the ideas, knowledge and nuances deployed by the artists. Any effort will be rewarded though.

Here’s a couple of artworks i found particularly thought-provoking:


Katrin Hornek, Casting Haze, 2018–2030. Installation view: Hysterical Mining, Kunsthalle Wien 2019, Photo: Jorit Aust


Katrin Hornek, Casting Haze, 2018–2030

Katrin Hornek’s Casting Haze explores the technologies of CO2 mineralization, an emerging approach which, instead of releasing carbon dioxide into the atmosphere, would remove it from the air, store it and re-implement it into productive cycles in order to make profit out of it. The idea that such technologies could help us reduce the greenhouse gas emissions from anthropogenic point sources is seducing but it would probably be interpreted by many nations and corporations as a green light to emit even more industrial carbon dioxide, a 21st century, geo-engineered version of the Jevons paradox.

Hornek’s work not only explore the geographies, economies, industrial entanglement and philosophical grounding of the various fixations methods, she is also combining research-based analysis and artistic speculation to embody the technology in a sculpture.

With the help of scientists, the artist is planning to capture CO2 out of air or water and re-mineralize it into a sculpture. The object will be awarded (hopefully in 2030) as a trophy for the individuals or research groups who will have helped to reshape the world’s climate in the most sustainable way. The weight of the sculpture will correspond to the average one-month CO2 emission by a single human body at rest, roughly 14 kilos.

The exhibition shows a promotional video for the future award ceremony, a curtain featuring logos of companies currently involved in carbon capture, utilisation and/or storage, on a background that pictures fossils of nummulites, amoeba-like organisms that lived 55 millions years ago. The arid clay surface on the floor alludes to the changing perceptions of the relation between humans and the Earth through the ages, at a time when humans have become a powerful but uncontrollable geological force.


Louise Drulhe, Critical Atlas of Internet, 2015; The Two Webs, 2017. Installation view: Hysterical Mining, Kunsthalle Wien 2019, Photo: Jorit Aust


Louise Drulhe, Path taken by information (network packet), depending on the service involved. Data recovered on opendatacity.de. From Critical Atlas of Internet, 2015


Louise Drulhe, Topographical Map. Map of the top websites (and all their derived activities), according to Alexa. From Critical Atlas of Internet, 2015

“Most people do not consider Internet as a territory,” explained Louise Drulhe in an interview with Chloe Stavrou for Furtherfield. “This idea of cyberspace is a bit old fashioned. But, I think it is still pertinent today to study Internet as a real space.”

The Critical Atlas of Internet is an eye-opening investigation of the Internet space, an attempt to represent its invisible geography and architecture.

Drulhe has developed 15 conceptual exercises that rely on drawings, schemas, objects, 3D models and videos to map the internet and give more visibility to its social, political and economic dimensions.

Though apparently whimsical, her spatialization exercises shed light on issues such as the monetization of our online gestures; the evolution from a decentralized and democratic Internet to one dominated by the GAFA; the many walls erected online (from the Great Firewall of China, to the one that separates the deep web and the “surface” web, to the borders defined by Facebook and other private networks that leave you out if you’re not registered with them); the physical occupation of the internet on earth and its hardware geography, etc.

I spent half an afternoon exploring Drulhe’s topography of Internet space and i don’t think i’ve exhausted all its lessons.


Louise Drulhe, The Two Webs, 2017. Image: © vinciane lebrun-verguethen/voyez-vous

In The Two Webs, Drulhe continues her research into the covert realities of the web.

Based on data she gathered, the artist created a series of pencil drawings that depict the disturbing symmetry between the web and the tracking-web, between the web you see and the web that is looking back at you. 90% of websites leak data to third parties, reminding you that nothing’s ever as free as it seems in the sleek world of Silicon Valley.


Delphine Reist, Étagère, 2007. Installation view: Hysterical Mining, Kunsthalle Wien 2019, Photo: Jorit Aust

Étagère (“shelf” in English) is filled with dozens of electrical power tools that come to life as you go nearer. Behind a plexiglass sheet, the drill, circular saw, pneumatic hammer, sanding machine shake, spin, swirl, growl, roar following a kind of noisy choreography written by the artist.

They are the ultimate masculine instruments. The only time when these devices are tolerated inside the white museum and galleries rooms is before exhibitions open, when the artworks are assembled, the space refreshed and prepped for the show.

By animating the appliances in an overblown, almost frantic manner, Delphine Reist pushes our tendency to anthopomorphise the non-human to its most absurd limits. Moreover, Reist performs a work of “de-scription” (a term coined by Madeleine Akrich and Bruno Latour). In contrast to the process of “inscription” by the engineer, manufacturer or designer of a device that inscribes the object with the uses, interactions as well as the privileged user profile of the designer, “de-scription” frees the object from its initial script, decodes the alleged neutrality of the processes of manufacturing and circulation.


Judith Fegerl, The Kitchen Was What She Had Given of Herself to the World, 2019

Judith Fegerl’s sculpture, on the other hand, refers to the kind of tools and technology that are assigned to women: the kitchen appliances.

The artist subjects rectangular structures made of magnetic stain-less steel in the standardized dimensions of European kitchen modules (60 x 60 x 90 cm) to induction heating. Her intervention destabilizes their shapes and cover the surfaces with circular patterns that evoke induction cooktops. Fegerl uses the technology to leave her marks on the smooth, metallic surface, customizing the structures to her own specifications and deriding the idea that the freedom and happiness of a woman can be boosted by yet another piece of sophisticated domestic apparatus (often designed by men.)


Marlies Pöschl, Aurore (videostill), 2018


Marlies Pöschl, Aurore (videostill), 2018

Marlies Pöschl, Aurore (Trailer), 2018

How much can you automate affect? Can compassion, kindness and competence in care for the elderly be programmed? And can the human patients perceive it? Can artificial empathy assuage our fears about artificial intelligence?

Two years ago, Marlies Pöschl organised a workshop with primary-school pupils, graduating secondary-school students and senior citizens to reflect on robots that would care for our seniors. Based on the conversations, Pöschl created a semi-documentary science fiction film about Aurore, an intelligent nursing operating system that remains invisible in the film. She is the perfect carer: on call around the clock, skillful and affectionate. Yet, the film suggests, Aurore has dreams and imaginary landscapes of her own. She’s just too professional to share them.

It has often been said that the jobs that machines won’t “steal” from us are the ones that require softer skills. Nursing, for example. Yet, nursing machines might still become a necessity as populations in Western countries are ageing and less and less younger workers are eager to address the needs of the elderly. The suggestion that robots will take care of our bodies during the last years of our life remains odious to most of us but the characters in the film look happy enough to have someone to chat with.

More image from the exhibition:


Trisha Baga, Hamilton Beach, 2016; Brother Making an Impressionist Painting, 2016; Dog Bowl with Boobs, 2016; Optical 88, 2016; Thelma and Louise, 2016; William’s Wonder Bread, 2016; Microscope, 2016. Installation view: Hysterical Mining, Kunsthalle Wien 2019


Veronika Eberhart, 9 is 1 and 10 is none (filmstill), 2017


Veronika Eberhart, 9 is 1 and 10 is none (filmstill), 2017


Fabien Giraud & Raphaël Siboni, 1922 – The Uncomputable (The Unmanned, Season 1, Episode 4), videostill, 2016


Fabien Giraud & Raphaël Siboni, 1953 – The Outlawed (The Unmanned, Season 1, Episode 3). Installation view: Hysterical Mining, Kunsthalle Wien 2019


Louise Drulhe, Critical Atlas of Internet, 2015; The Two Webs, 2017; Barbara Kapusta, The Giant, 2018; Judith Fegerl, the kitchen was what she had given of herself to the world, 2019. Installation view: Hysterical Mining, Kunsthalle Wien 2019. Photo: Jorit Aust


Pratchaya Phinthong, 2017, 2009; Barbara Kapusta, The Giant, 2018; Tabita Rezaire, The Song of the Spheres, 2018. Installation view: Hysterical Mining, Kunsthalle Wien 2019, Photo: Jorit Aust


Tabita Rezaire, Ultra Wet – Recapitulation (film still), 2017–2018

Hysterical Mining has two location: the Museumsquartier one immerses visitors inside a blue desktop background; the smaller one at Karlsplatz features a series of books anyone can browse to further investigate the topic of the exhibition. I highly recommend having a look exhibition guide, it is available as a PDF.

Hysterical Mining, curated by Anne Faucheret and Vanessa Joan Müller, remains open until 6 October 2019 at the Kunsthalle Wien in context of the VIENNA BIENNALE FOR CHANGE.

Related stories: Gaming Masculinity. Trolls, Fake Geeks, and the Gendered Battle for Online Culture and Algorithms of Oppression. How Search Engines Reinforce Racism.

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McDonald’s: Enjoy the Festival

McDonald’s Outdoor Ad - Enjoy the Festival
McDonald’s Outdoor Ad - Enjoy the Festival

The outdoor was set up during the annual heavy metal festival Copenhell in Denmark.

We Are Social France Celebrates Ad Teams in Marvel Avengers Homage

We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage
We Are Social France Celebrates Ad Teams in Marvel Avengers Homage

We Are Social, the socially-led creative agency, is celebrating the talent, passion and superpowers that go into some of advertising’s most indispensable job titles with an epic Instagram campaign.

In the campaign, each role is equated with a character from the comic book publisher Marvel’s Avengers Universe. For example, copywriters are compared to Luke Cage, social media managers are the Hulk and account managers are Captain Marvel.

Each job title has given its own logo, inspired by Marvel artwork, which is now live on Instagram.

Here’s the full list of jobs and characters.

Art Directors/Avengers:
The fight for beauty has no end. Whether they choose the path of graphic design or illustration, mass market or luxury, art directors have all sworn allegiance to one thing: the sacred craft. The beauty of this battle? They choose their own weapon – i.e. their own personal style.

Copywriter/Luke Cage:
There are a million words in human languages. And using the same million words, we can make billions of sentences to express the complexity of our thoughts. But when it comes to expressing a vision in advertising, nothing beats a good old fashioned right hook. Looking for the perfect tagline? Clench your fists, let the most strategic and stylish words you know run through yours veins, get into position aaaaand… HIT! That’s what a good copywriter is all about: getting straight to the heart with no fear of using big words.

Social Media Manager/Hulk:
Social media managers are pretty chill dudes/dudettes. They get through their day shuffling between a various number of tasks (digital and marketing strategies, content creation, trendspotting, target analysis) with the funky vibe they get from our beloved internet. But don’t be fooled. There are times when they go into full-on Hulk mode. When there’s a communication crisis (or a live tweet), there’s no more chill or cool to go around. In these times of crisis, one piece of advice: get the hell out of there and don’t bother the beast.

Producers/Daredevil:
Do you know what an advertising producer and Daredevil have in common? They try to perform miracles with – most of the time – almost no money. And God bless these energetic negotiators, ruthlessly turning every stone, examining every service provider to make a campaign happen, to follow budgets and schedules all while respecting the creative. Not everybody (almost nobody in advertising, actually) has the wallet of Tony Stark.

Strategic Planner/Doctor Strange:
How many of you have brainstormed with a strategic planner? If you have, you’ll know. At first, you listen to them talk about trends, the brand DNA, the strategy, etc. But quickly, without knowing it, you’ve lost it. They’ve opened psychedelic portals in front of you, hoping you’ll jump in. Yes, sometimes talking to a strategic planner is like being invited to discover alternate realities. Or to do ayahuasca, your choice.

Creative technologist/Thor Ragnarok:
Uniting the wonders of technology with the creativity of an advertiser to create innovative digital experiments… That’s the createch spirit! These passionate pioneers of new professions are always working hard to push boundaries and get ahead of client competitors. If we’re totally honest, how they see themselves: Thor in Ragnarok – i.e. a mighty god fighting in the arena of agencies for the greater good. How we see them: a happy mix between David Droga and ‘Doc’ from Back to the Future.

Account manager/Captain Marvel:
The account manager has to be taken seriously. He/she writes presentations and creates cost estimations at LIGHTNING SPEED, he/she spends the day FLYING from one desk to another to pass information on, he/she has the SUPER STRENGTH to resist the most horrific pressure, He/she has the power within TO ANTICIPATE incoming issues and can PULVERIZE the doubts of clients with his/her powers of persuasion. Hail to the account managers! You’re too good for this world.

Influencer manager/Ant-Man:
Did you know that the less space an influencer manager takes up, the more powerful he/she becomes? This is what managing influencers is about: considering who the brand is, learning who influencers really are, matchmaking the perfect partnerships and then seamlessly let the relationship grow. But don’t you dare think your mission is over! You’ll always have to stay close in case of help needed, discreetly perched on the protagonists’ shoulders.

Data analyst/Black Panther:
Nothing gets you further than a passion for data analysis. Look at Wakanda. People’s ability to collect and interpret data (and vibranium but shhhhh, thanks) turned the hidden country into the most technologically advanced nation. The data analyst similarly has a key role in any advertising agency. They predict trends, put ineffective strategies back on track and draw insightful conclusions from reports. Just a hint: you have to love numbers. WAKANDA FOREVER!

Motion designer/Iron Man:
Technology, man… It can give you so much: a fake beating heart for Iron Man for example, or the power to discreetly slip a growling T-rex into Breakfast at Tiffany’s for a motion designer (why not?). Editing content, adding special effects, animating illustrations or type. . . what can’t you do?? At the end of the day, Iron Man and the motion designer are the same: two adults playing with their toys to save the world.

The Danes: Exuberant Beginnings

Video of Collection

Video of The Daria

Video of The Robin

Video of The Eliza

Video of The Valentina

Young Lions: It Could Be Your Last Chance to Feel Young

Young Lions Outdoor Ad - It Could Be Your Last Chance to Feel Young
Young Lions Outdoor Ad - It Could Be Your Last Chance to Feel Young
Young Lions Outdoor Ad - It Could Be Your Last Chance to Feel Young

Poster and Digital Campaign created by CCPR to spread to all young creatives from Paraná state to participate of Young Lions Brazil Creativity Program 2019.

Entertainment Writers Do Battle with The Savages in Suits

Fade in. The writer’s room is oddly clean, bright, and empty. There’s a cog in the movie making machine. Writers in entertainment, as in advertising, dream it up and write it down. Writers are the spark that lights the story’s fire. In a city and in an industry that manufactures dreams, you’d think that writers would […]

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Using the ‘Sleeves Up’ Hiring Method to Instill a Solid Company Culture

For years, pundits have blamed millennials for the demise of everything from music to mayo, but this diverse group of young adults is more than just a mindless demographic. They’re founding companies, creating new industries and leading the charge on innovation by coming to the table with a unique mindset. Studies show that millennials are…

30 Millions d’Amis Foundation: We Are the Champions

Video of 30 millions d’amis – We are the champions

Saku Brewery: The Calmest Beer in the World

All this peace and calm had to find its way to a TVC in a way every Estonian would understand it. That’s why we packed our bags and wandered away from civilization and city noises. After all, every Estonian knows that if you don’t escape the city at least once in a summer, you had no summer. And that’s how our TVC was born – almost effortlessly. Just a few guys were grilling fish over the bonfire, hanging around the fire, heating up the sauna and having a beer or two while doing it. All that was accompanied by a well-known Estonian indie rock singer Marten Kuningas and his atmospheric piece “Tagurpidi vaal” (“Backwards Whale”).

The results? The calmest beer got itself the calmest campaign ad which also happens to be the perfect portrayal of the ideal getaway of the most usual Estonian guys.

Video of Kõige rahulikum õlu maailmas – KARL

37 Graus – O invasor

Histórias que vão te fazer ouvir o mundo de outro jeito

O post 37 Graus – O invasor apareceu primeiro em B9.

What Adweek Means to These Twitter, YouTube and Hulu Execs

One of Adweek’s enduring partnerships is with the IAB, the organization that represents ad-supported digital video platforms. Every year, just before the NewFronts, Adweek and the IAB bring together digital video executives to share trends and insights for the coming year. After this year’s gathering we asked Hulu’s Peter Naylor, YouTube’s Tara Walpert Levy and…

38 Immersive VR Innovations – From VR Barista Training to VR Magazine Covers (TOPLIST)

(TrendHunter.com) VR technology continues to improve and is becoming more integrated into society’s everyday lives. There have been many recent VR innovations that highlight different ways the technology is…

21 Innovative Smart Watches – From Solar-Powered Timepieces to Dive-Logging Watches (TOPLIST)

(TrendHunter.com) Wearable technology and innovative smartwatches are becoming popular devices, all offering slightly different functionality for users. However, all of the smartwatches serve a consumer need, with…

Luxuriously Contemporary Campgrounds – OfficeUntitled Boasts a Luxury Camping Experience in Coos Bay (GALLERY)

(TrendHunter.com) Luxury camping experiences make for a perfect retreat for those who want to connect with nature but in a way that is more comfortable and elevated than the traditional adventure. American design…

Snap and Protein Agency Examined What Drives Friendships Around the World

Friendship is the backbone of social networking platforms, and Snap Inc. teamed up with insights agency Protein Agency to discover more about how culture, age and technology influence friendships around the world. Snap Inc.–Snapchat’s parent company–and the agency polled 10,000 people ages 13-75 in Australia, France, Germany, India, Malaysia, Saudi Arabia, the U.K., the United…

The New York Public Library: The New York Public Library Insta Novels


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The New York Public Library

Advertising Agency:Mother New York, USA