Earlier this year, an Indian woman was lambasted for telling a group of girls they “deserve to get raped” for wearing clothing that showed their legs. Her comments point to the severity of India’s rape crisis, which often places blame on the victim. Last year, a Thomson Reuters Foundation survey named India the most dangerous…
There’s a fairly wide disparity in marketing sophistication in the cannabis industry. Local retailers, as expected, run the gamut from punny to pretty weird (or wonderful, depending on your point of view). Meanwhile, the likes of MedMen are taking a much more sophisticated, big-budget approach, positioning the brand to more mainstream audiences. But cannabis marketing…
Com o iminente fim de “Game of Thrones”, a HBO está investindo pesado em suas outras produções para ter em mãos um produto que pelo menos chegue perto do sucesso da obra baseada nos livros de George R. R. Martin. Inicialmente, acreditava-se que “Westworld” ocuparia essa lacuna, mas a segunda temporada do seriado acabou não …
O post “Tick, tock”: Série da HBO de “Watchmen” ganha primeiro trailer apocalíptico apareceu primeiro em B9.
Faltam dois episódios para “Game of Thrones” chegar ao fim e, embora a vontade seja reclamar dos rumos que alguns arcos estão tomando, alguns fãs já estão de olho nos spin-offs que devem surgir depois que a série acabar. Uma das histórias mais pedidas pelo público depois do último episódio (05/05) seria um especial mostrando …
O post Fãs querem um spin-off especial de “Game of Thrones” com Arya e The Hound apareceu primeiro em B9.
We know how frustrating is when you buy avocados and they are so green that you can’t eat them, so we decided to share an old Colombian tradition that has been passed through generations to speed up the ripening of avocados by wrapping them in a newspaper page.
So to get this origin tradition to the USA the biggest avocado importer in the world, we print an ad in the New York Times explaining to our readers how this newspaper page can help them with their avocados in the Colombian way.
The Colombian avocados are amazing, but the most exciting thing about them is their origin. Besides being one of the most diverse countries in the world, we also have hundreds of ways to make them tastier and delicious.
The Los Angeles Free Press, which he founded in 1964, strove to cover stories and communities that mainstream publications ignored.
She and her sister caught the eye of a fashion photographer at 15. She later worked at Harper’s Bazaar and Vogue and became a fixture of New York society.
Today, Omnicom Media Group named a woman to a global chief executive role for the first time. Phillipa Brown, who previously served as CEO for Omnicom Media Group U.K., has been promoted to the role of CEO for PHD Worldwide, effective July 1. She will be based in London and report to OMG CEO Daryl…
We are living in the golden–perhaps platinum–age of television, with more content available than ever before. The element of consumer discovery that may happen for a CPG brand once in a lifetime happens much more frequently in the content world. Consumers are exposed to new content daily, from linear television and streaming services to short-form….
A Ford tem expandido o alcance de seu serviço GoRide Health em todo o território dos Estados Unidos. Segundo a empresa, o serviço de transporte médico não emergencial será implementado em 40 cidades de todo o país nos próximos quatro anos após um período de testes Michigan e Ohio. O GoRide disponibiliza vans especializadas para …
O post Ford expande serviço de transporte de pacientes nos Estados Unidos apareceu primeiro em B9.
Media, PR
Banco Pichincha
Liga de Quito is the only Ecuadorian football club that has won all the international titles in South America, which is why it is called “El Rey de Copas” (Spanish for “The King of Trophies”). Banco Pichincha, official sponsor of La Liga, wanted to take advantage of a football match as an opportunity for the fans to demonstrate their passion for their favorite team. By using audio&data, we created a trophy made with the cheering of the 50.000 fans who attended Liga de Quito’s stadium. We placed sensors that recorded the frequency and resounding intensity provoked by the chanting of the followers, which was captured by software that sent the data to a 3D printer in real time. The images produced by the waves originated the shape of this unique trophy that no other football club has.
Advertising Agency:Mullen Lowe Delta, Quito, Ecuador
Brand Manager:Jorge Chamorro, Maria Augusta Tutillo
Chief Creative Officer:Carlos Oviedo
General Creative Director:Chacho
Associate Creative Director:Marco Salvador, Sergio Alzate
Copywriter:Ingrid Ramos, Andrés Neidl
Art Director:Ricardo Lopez, Juan Suárez, Julio Correa, Luis Argoti, Fabian Vásquez
Designer:Betty Pacheco
Creative Content:Bernardo Santalices
Account Director:Juan Borrego
Account Executive:Susana Loor
Production:Mauricio Alarcón, Diego Valencia
R:Veronica Vásconez
Outdoor, Print
Todo Útil
Every morning after a party, before opening the family’s business or simply having our home ready for the day we face dirt. We face the mess of the day before but we gotta do it with an attitude, we have to be defiant and even anarchistic to clean it all.
Advertising Agency:Athos, Santa Cruz, Bolivia
Executive Creative Officer:Ferju Cuevas
Creative Director:Matías Galarza
Art Directors:Nano Justiniano
Copywriter:Ferju Cuevas
Account Manager:Siboney Montero
Photography:Jhon Orellana
Retouching:Lobo Studio, Luchin
Print
Avenida Center
Mothers don’t believe that children grow and become adults. For them, adulthood is only a legend. Sons and daughters will be ever children in their eyes.
Advertising Agency:Bangboo, Maringá, Brazil
Creative Director:Fernando Pace
Art Director:Duh Zacchi, Dala Pace
Copywriter:Filipe Oliveira
Planner:Cel Leal
Account Manager:Gabriela Martinez
Print
Beiersdorf
Tornado by Harmony, it’s a condom that increases sexual pleasure. It’s tornado tip and large numbers of stretch marks, create a different sensation in bed, that’s able of bringing “real life” tornado’s to people’s bed’s. So, willingly to capture the personal feel and power of an orgasm, we partnered with an illustrator that is well-known for it’s a stylishly old-school feel. The result is a beautiful real life Tornado, embodied by a couple in bed as a metaphor for how powerful an orgasm can be.
Advertising Agency:Fcb, Lisbon, Portugal
Executive Creative Director And Chief Creative Officer:Luis Silva Dias, Edson Athayde
Copywriter:Ruben de Barros
Illustrator:Andre Carrilho
Print
WARF
Wildlife hunting still happens every day in Thailand. The hunters hunt wildlife for illegal trading, while some do it just for fun. They never realize about the following effect.
WARF (The Wild Animal Rescue Foundation of Thailand) is an official registered foundation which stands for protecting and rescuing wild animals. This print ad builds awareness of the issue by showing how losing one wildlife can effect another, and also triggers people to support WARF foundation to continue their wildlife saving mission.
Advertising Agency:The Leo Burnett Group, Thailand
Chief Creative Officer:Sompat Trisadikun
Executive Creative Director:Paruj Daorai
Art Director:Kroekkiat Chanthakitnukul
Copywriter:Vachira Pashekrepapon
Client Service:Pitchaya Chanwanitkulchai
Production Company:Illusion, Bangkok
Illustrator:Illusion, Bangkok
Photographer:Illusion, Bangkok
See Vienna. Not #Vienna
Enjoy the city behind your pics!
With ‘Unhashtag Vienna’ the Vienna Tourist Board launched an initiative to encourage visitors to not only see the city and its highlights through the lens of a smartphone camera. We drew attention to the initiative by placing an oversized red hashtag right over Gustav Klimt’s world-famous painting ‘The Kiss’ in the Viennese Belvedere.
Out of home flights in Berlin, Hamburg and London, print and social media ads, as well as a purpose-built landingpage invited the public to challenge their own use of social media when travelling.
The media took the opportunity to discuss the impact of smartphones and Instagram on the behavior of travellers and on the experience of their destinations. And social media communities joined in by eagerly ex changing opinions using – of all things – #UnhashtagVienna.
Every morning after a party, before opening the family’s business or simply having our home ready for the day we face dirt. We face the mess of the day before but we gotta do it with an attitude, we have to be defiant and even anarchistic to clean it all.
A merger of two independents, Lion Forge and Oni Press, is the latest example of new strategies that are shaping the business.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
