Reinserta: Wrestlers, Clowns

In Mexico, more than 65% of women in jail live either pregnant or with children under six. The mothers’s legal situation forces them to raise their children in jail, causing them to spend a large part of their childhood locked up and exposed to violence.

Our organization is responsible for improving the quality of these children’s lives. That’s how this campaign was born, making the problem visible by showing what a child loses due to being in prison and educates people in order to help them improve the childhood of these kids.
We can not get them out of jail, but we can make them live better.

Heinz: Heinz Emergency

Heinz Print Ad - Heinz Emergency
Heinz Print Ad - Heinz Emergency
Heinz Print Ad - Heinz Emergency

People use ketchup to improve foods that lack flavor. Heinz Ketchup saves many meals.

Facebook Is Warming Up Its Voice for the Eurovision Song Contest

The 64th edition of the Eurovision Song Contest will kick off in Tel Aviv, Israel, May 14, and Facebook said it has already seen over 9 million interactions with related content since March 15. Israeli singer Netta Barzillai won last year’s contest in Lisbon, Portugal, with her song Toy, making Israel the host country for…

The Most Advanced Robot Isn’t What It Appears to Be In This Charming Spot for ING Bank

Even the most personable chatbot will likely struggle to empathize with the panicked feeling of realizing you lost your credit card after a night out. That’s at least the premise behind a campaign running in France for ING Bank, which hammers home the point that technology–no matter how advanced–simply can’t replace the nuanced advice and…

Budweiser Wants to Remind You to #CallYourMom This Mother’s Day

A new Budweiser campaign from Vaynermedia looks back at New York Yankees’ pitcher Luis Severino’s first shutout, Chicago Cubs’ catcher Willson Contreras’ first career home run and St. Louis Cardinals’ infielder Matt Carpenter and Oakland Athletics’ left fielder Khris Davis’ first career grand slams. All of these MLB milestones share one thing in common: the…

The Ad-Tech Industry’s Response to Google’s Targeting Updates

Google officially unveiled its much-touted privacy overhaul at its flagship Developer I/O conference this week, introducing a series of updates that have been widely hailed as sensible and fall just short of the widely feared “ITP in Chrome” scenario. The announcement prompted a collective sigh of relief from those who make their money from ad…

Instagram vai criar novas regras para lidar com banimento de contas de sua plataforma

Nos últimos anos, as movimentações de grupos extremistas que propagam ódio fez com que as redes sociais se mobilizassem para afastar conteúdos ofensivos de suas plataformas. Tanto o Facebook quanto o Twitter já baniram de forma definitiva figuras como Alex Jones de suas plataformas. Visando preparar melhor o terreno para o futuro, o Instagram anunciou …

O post Instagram vai criar novas regras para lidar com banimento de contas de sua plataforma apareceu primeiro em B9.

“Check” em uma tendência sem perder a autoralidade

Não é de hoje que os anos 1990 (que foram ontem, meu deus!) se tornaram tendência saudosista de estilo, design e moda. Há uns dois anos, como parte dessa referência macro, depois de anos de hegemonia de calçados mais ‘pé no chão’, tornou-se tendência de moda e consumo os tênis de plataforma e solado mais …

O post “Check” em uma tendência sem perder a autoralidade apareceu primeiro em B9.

Yellow May: Drive

Yellow May Print Ad - Drive

Incrível Dog: Wildly Cute

Incrível Dog Print Ad - Wildly Cute
Incrível Dog Print Ad - Wildly Cute
Incrível Dog Print Ad - Wildly Cute

Dogs are lovely. But they unpredictable behavior, as overwhelming as forces of nature, can put your house upside down.

German Federal Ministry of the Interior: Keep Germany Safe

German Federal Ministry of the Interior Integrated Ad - Keep Germany Safe
German Federal Ministry of the Interior Integrated Ad - Keep Germany Safe
German Federal Ministry of the Interior Integrated Ad - Keep Germany Safe

The campaign “Keeping Germany Safe” promotes more respect for Police and emergency services

Those people who risk their lives every day are seldom talked about. Even worse: police and rescue workers are insulted, harassed or even physically attacked at work. Together with the German Ministry of the Interior, we want to set a clear signal for the people behind the uniform.

“Actually, this campaign should not exist. But when people whose job is to save and help become the target of hatred and violence, we as a society must draw a red line. And stop this madness. This campaign makes an important contribution.” Johannes Buzási, Managing Director fischerAppelt

The campaign shows real protagonists. No actors at all. The campaign give the everyday heroes face and voice and provide moving insights into their personal life and their professional life with all major and minor challenges.

Protex: Head Injuries, Malware, Burglars

Protex Print Ad - Head Injuries, Malware, Burglars
Protex Print Ad - Head Injuries, Malware, Burglars
Protex Print Ad - Head Injuries, Malware, Burglars

Cost Plus World Market: Plus it Up – Hot Dog, Rug, Lights, Occasional, Dining

Cost Plus World Market has teamed up with ad agency barrettSF to encourage people to plus it up this summer. A series of videos in their new “Plus it Up” campaign show how individual Cost Plus products, from a beautiful dining table to simple string lights, instantly turn “bummer” scenarios into happy “summer” moments.

Mood-killing flood lights. Ugly folding tables. Camp chairs repurposed as backyard seating. As much as we all look forward to summer, our outdoor spaces don’t always get a lot of love.

“The idea of transforming a space can feel a bit daunting,” said Colleen Cavanaugh, Senior Creative Director at Cost Plus. “But really, it can be as easy as a small refresh. We wanted to show people that there’s no shortage of ways, big or small, to plus up their outdoor space.”
Designed to live on social, the work spans from 15-second videos to 30-second spots and even 6-second bite-sized content. The national campaign debuted online a variety of platforms including Hulu, NBC View on Demand and YouTube.

The campaign was directed by Aaron Beckum with Strike Anywhere, who treated the spots as very simple stories.
“These are snapshots of relatable moments,” said barrettSF art director and outdoor grilling enthusiast, Jessica Sugerman. “We loved Aaron’s background as a photographer and how he wanted to keep each shot super simple, almost like a gif. That approach really helped us communicate that a small change makes a big difference in these real, bummer scenarios.”

Video of Plus up your grill game.

Video of Plus up your outdoor space.

Video of Plus up your lighting.

Video of Plus up your outdoor entertaining.

Video of Plus up your dining al fresco.

Secluded Modern Island Houses – Vibeke Lichten Creates a Stunning Property That is Nature-Infused

(TrendHunter.com) With this modern island house, New York-based architect Vibeke Lichten hoped to create a nature retreat for her family. The building contains an abundance of features that allude to a balanced…

Why Publishers Need to Embrace Continuous Upfronts

Upfront marketplaces drive price discovery, empower buyers and sellers to do long-term planning and facilitate premium content creation. Rather than resetting the marketplace at an annual event, publishers should embrace upfront strategies throughout the year. What’s wrong with annual upfronts? Annual upfronts are, by definition, out of date. Once prices are set, the annual rate…

Twitter Suspended 166,513 Accounts During the Second Half of 2018 for Promoting Terrorism

Twitter suspended 166,513 accounts during the second half of 2018 for violations related to promotion of terrorism, along with a whopping 456,989 unique accounts for violations related to child sexual exploitation, the social network revealed in its latest biannual Twitter Transparency Report. Legal, policy and trust and safety lead Vijaya Gadde shared key points from…

CES devolve prêmio de inovação em robótica a vibrador considerado “produto imoral” pelo evento

A CES – Consumer Electronics Show, uma das maiores feiras de tecnologia e inovação do mundo, está devolvendo ao vibrador Osé o Prêmio de Inovação CES na categoria robótica depois de retirar a premiação do mesmo por considerar o produto “imoral”. Em janeiro, o vibrador criado pela empresa Lora DiCarlo, levou o prêmio como reconhecimento …

O post CES devolve prêmio de inovação em robótica a vibrador considerado “produto imoral” pelo evento apareceu primeiro em B9.

Aplicativo da Nike vai ganhar realidade aumentada para vender o tênis ideal para você

A Nike em breve deve lançar uma nova atualização de seu aplicativo que adicionará uma ferramenta de realidade aumentada à plataforma. O motivo? Usar a tecnologia para medir os pés dos usuários e ajudá-lo a vender os tênis da marca no tamanho mais apropriado ao cliente. Nomeado Nike Fit, a função combina além da AR …

O post Aplicativo da Nike vai ganhar realidade aumentada para vender o tênis ideal para você apareceu primeiro em B9.

Pennywise está de volta no primeiro trailer da continuação de “It: A Coisa”

Há dois anos, Pennywise voltou aos cinemas em um remake de imenso sucesso. Agora, o palhaço assustador está de volta numa continuação que promete terminar de adaptar o livro escrito por Stephen King há décadas – e o primeiro trailer acaba de sair. Confira a prévia de “It: A Coisa, Capítulo 2” na íntegra acima …

O post Pennywise está de volta no primeiro trailer da continuação de “It: A Coisa” apareceu primeiro em B9.

Jamming Room: getting in touch with the invisible dimensions of our environment

I missed the latest edition of the GAMERZ festival, the one and only media art event that 1. introduces me to at least half a dozen exciting artists i had never heard about before and 2. excites me so much that i eagerly spend 9 hours on 3 super slow trains in order to get there. “There” being Aix-en-Provence and Aix is never a bad idea in November.

The programme of the last festival was short but it featured a few artworks that looked worth an article on the blog. Julien Clauss had a particularly fascinating installation that creates invisible geometries and architectures with the help of little more than 30 good old radios and FM radio transmitters.


Julien Clauss, Salle de brouillage. Photo: Luce Moreau for GAMERZ festival


Julien Clauss, Salle de brouillage. Photo: Luce Moreau for GAMERZ festival

The artist turned one of the exhibition spaces of the spectacular Fondation Vasarely into a giant jamming room, a Salle de brouillage in french. He placed 30 FM radio transmitters on the walls. They are made of brass plate circuits and each of them is connected to an antenna, a power supply and audio players via a network of cables that crisscross the walls of the room. Each transmitter is tuned to a different frequency along the FM broadcast band (from 87 to 108 MHz), covering the entire FM band.

Visitors could pick up one of the portable radio receivers available, move along the space, play with the frequencies, scan the FM spectrum and uncover the invisible waves that occupy the space. By playing with the low tech devices, visitors could thus explore an invisible architecture shaped by the world of electromagnetic fields.


Julien Clauss, Salle de brouillage. Photo: Luce Moreau for GAMERZ festival

I got in touch with Julien Clauss who, between a residency in Chile and the installation of a new sound work in Montreuil (east of Paris), found a moment to answer my questions:

Hi Julien! Salle de Brouillage was installed at the Fondation Vasarely for the GAMERZ festival, a space that might have its challenges for a sound artist but that remains incredibly inspiring. Is the way you are going to install the work be influenced by the location?

The geometry of the room in which Salle de Brouillage is installed instructs the spatial deployment of the work, the pattern of the transmitter is repeated throughout the room by strictly following the architecture of the place.


Julien Clauss, Salle de brouillage. Photo: Luce Moreau for GAMERZ festival


Julien Clauss, Salle de brouillage. Photo: Luce Moreau for GAMERZ festival

How site-specific is the installation?

Salle de brouillage is installed in relation to the architecture and the electromagnetic field of the site. The transmitters and copper cables follow the contours of the exhibition room like a tapestry and play with the spatial dynamics of the room. In a less visible manner, the radio emissions of the 30 transmitters meet the ambient electromagnetic field, a joint result of the emissions of the local FM stations, the filtering of the walls and the radiation of the electrical installations inside the building. The electromagnetic field in Salle de brouillage depends on the FM emissions specific to the installation as much as on the radio environment around and inside the building.


Julien Clauss, Salle de brouillage. Photo: Luce Moreau for GAMERZ festival


Julien Clauss, Salle de brouillage. Photo: Luce Moreau for GAMERZ festival

I like that you’re using portable radios. Why did you want to use devices that might look old-fashioned in today’s world of digital everything?

The first wireless transmission experiments date back to 1900, which makes radio the oldest of the “new media”. This is not the vintage aspect of the radio that interests me but the spatial and plastic dimensions of the media. I want to bring to the same level the structure of the media, its technology, the implicit hierarchical structures of the forms of networks as well as the sociability that these structures generate. Radio is a mundane object that makes it possible to get in touch with an invisible dimension of our environment which realizes a complex physical and geo-strategic space.


Julien Clauss, Salle de brouillage. Photo: Luce Moreau for GAMERZ festival

How did you select the sounds that visitors discover while navigating the space? Are they found materials?

Two stations play found materials: number stations (sequence of coded numbers emitted in short waves and addressed to intelligence officers operating in foreign countries) and natural radio (solar radiation, variations in the Earth’s magnetic field, etc); the other 28 stations broadcast sounds I made in reference to the sonic universe of radio: filtered noise, pure frequencies, shortwaves, ambient music, readings from concerts performed together with Emma Loriaut and Jean-François Blanquet.

How does the sound emitted by the radio sets evolve? is it just a question of turning the buttons on the devices or do the movements of the visitors influence the sound in the room?

The concentration of the emitters inside the same space produces mutual jamming. The field generated by the emissions in the room is an entanglement of chaotic waves. It is necessary to move around to receive the stations, some pop up very locally on an unstable portion of the frequency range, others in several places across the room.


Julien Clauss, Salle de brouillage, 2018. Photo: Luce Moreau for GAMERZ festival


Julien Clauss, Salle de brouillage, 2018. Photo: Luce Moreau for GAMERZ festival

How does the “physicality” of the electromagnetic energy manifests itself to visitors?

The material and visual dimensions of the electromagnetic field interest me because they are an invisible component of our environment. The specific state of the electromagnetic field in the installation is a form of sculpture, which can be discovered with a radio receiver. The portable radio goes from being a media receiver to a tool that scans the surrounding space. Moving in search of waves while holding a radio in your hand is a sensitive experience of getting in touch with the invisible.

Salle de Brouillage was inspired by the media experiments of Tetsuo Kogawa. Could you explain the importance of his work?

Tetsuo Kogawa started a social practice of radio on a very small scale in the 1980s in Japan. It was based on the proximity between the broadcasting site and the listening site of the radio. He then undertook a performative work of building miniature transmitters with which he plays live while he is assembling them. By considering the carrier wave as a signal and the sound signal as a parasite of the carrier, he literally reversed the dialectic of the signal and noise in the radio.

The transmitters used in Salle de brouillage are designed according to a model that he has developed and shares freely. I place my radio sculpture work in the wake of the one made by Max Neuhaus. I started working on the layering and mixing of radio waves with Walk In Music, a cover of Neuhaus‘s Drive In Music (1967) I made on the island of Vassivière during a residency at La Pommerie. This first experience of mutual interference between transmitters, combined with the idea of composing a complete FM band, prompted the idea for Salle de brouillage. The design of Tetsuo Kogawa’s transmitter on a copper plate was perfect for this project. Emma Loriaut and I slightly modified the graphic design of the circuit. The work premiered in January 2018 at Centre Gallery in Quebec.

Julien Clauss and Emma Loriaut, Météo Mondiale

I found another of your works, Météo Mondiale, very moving. It’s hard to imagine anything more banal and boring that the weather news on the radio. And yet, we’re living in 2019 and the weather is now a topic that makes most of us anxious and afraid of the future. But there’s something very soothing, poetical and intimate about that piece. It also, as was your intention, makes tangible the relentless flow of information. I’m curious about the interplay between the weather data read out loud by Emma Loriaut and the “arpeggio of analog synthesiser.” How did you create the underlying sound work? Does it connect with the voice of the artist and the actual the weather data?

Météo Mondiale is an improvised performance. The data is extracted from the internet in real time, compiled, printed and read live during the performance. The prosody, the enumeration of the names and numbers of the weather report creates a distance to reality. This creates a textual material that is shaped in parallel to the synthesizer line that is also improvised throughout this dialogue.


Julien Clauss, Ground Noise at Instants chavirés. Image courtesy of the artist

Any upcoming projects, events, fields of investigation you’d like to share with us?

The exhibition Ground Noise at Instants chavirés started a few weeks ago: 3 CD player, each 3 meters in diameter read the contours of the concrete slab on the floor of the old brewery.

Merci Julien!

If you understand french and want to see the installation ‘in action’, check out this interview with Julian Clauss. He talk about Salle de Brouillage, old bearded composers, black boxes and media reappropriation:

GAMERZ 14 / Julien Clauss

The 14th edition of the GAMERZ festival closed last December but if you’re in or near Paris, you have until 26 May to experience his installation Ground Noise at at Instants chavirés.

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