The director Jean-Baptiste Saurel spins us the embarrassment sensation felt when we wear our cheap pair of glasses. He shows us this feeling via an incredible dance on David’s Hasselhoff song’s “True Survivor” by a naked man.
When we wear cheap glasses, we feel even more ridiculous than being in the most awkward situation. Thanks to Krys, “Don’t be ashamed of your glasses anymore”!
(TrendHunter.com) The Versace Chain Reaction ‘J-Lo Jungle’ Sneakers are the latest footwear model from the brand that will provide discerning fashion-forward consumers with a way to wear a bit of fashion…
By default, chats in Snapchat are set to delete after viewing. However, did you know that you can change this so that chats are deleted 24 hours after viewing instead? Our guide will show you how to change the delete setting for a particular friend. Note: These screenshots were captured in the Snapchat application on…
There’s plenty of attention and praise once you’re a winner in the sports world. But what happens along the way? If you’re a woman or young girl playing soccer in South America, there are low-level wages, sub-par fields, exclusionary rules and, of course, critics, trolls and haters. With so much stacked against you, it might…
Never has the phrase “it’s the thought that counts” been so disconcerting. In a Mother’s Day stunt called #MomsBeforeMILFs, porn site xHamster on Sunday will block off the videos in the adult video world’s most popular category–MILF clips–and instead show users a pop-up alert saying, “”It’s Mother’s Day! Go call your mom, ok? MILFs can…
Em sua campanha especial para a Copa do Mundo Feminina, a Nike da Argentina mostra todas as dificuldades e barreiras que as jogadoras precisam superar em sua jornada no futebol. Criado pela R/GA Buenos Aires, o anúncio “Antes que Nada” conta a história, em ordem inversa, de Candelaria Cabrera, uma menina argentina de 8 anos …
O post Nike Argentina mostra como é a saga de superação de atletas do futebol feminino apareceu primeiro em B9.
Film
Krys
Advertising Agency:Havas Paris Seven, Paris, France
Creative Director:Stephane Gaubert
Artistic Directors:Jordan Molina, Didier Richarth
Copywriter:Ludovic Miege
Tv Producer:Philippine Domenech
Production:Big
Director:Jean-Baptiste Saurel
Producer:Raphael Carassic
Production Manager:Nicolas Avram
Postproduction:HRCLS
President:Christopher Thiery
Postproductor:Louise Trojani
Montage:Benjamin Weill
Calibrator:Muriel Archambaud
Vfx:Guillaume Dehoulle & Jeremy Maillard
Sound Production:HRCLS
Film music:David Hasselhoff
Sound Identity:Mimmi Steel – Klearly
Sound Producer:Ivan Jovanovic
Sound Designers:Alex Louboutin & Benjamin Falsimagn
Online
UBREW
UBREW, a craft brewery based in London where you can brew your own beer, launch BEER HEROES campaign. After putting more than two years of efforts into finding internet’s most famous beer save heroes, they have finally found them and celebrated their heroic deeds with a beer brewed especially for them.
Over the years the internet has captured and immortalized some of the most epic beer saves the world has ever seen – from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions) these people who put their bodies on the line to save beer, have remained anonymous heroes… UNTIL NOW!
Advertising Agency:McCann, Milan, Italy
Advertising Agency:McCann, London, United Kingdom
Cco Mccann Milan:Alessandro Sabini
Creative Director Mccann Milan:Eoin Sherry, Fernando Domínguez
Creative President Mccann Europe:Adrian Botan
Head Of Copywriting:Mike Oughton
McCann London:Mike Oughton
Digital Director:Mike Cooper
Mccann Europe:Mike Cooper, Carmen Bistrian
Head Of Social:Nicola Guarino
Mccann Live Milan:Nicola Guarino
Head Of Production:Michele Virgilio
Mccann Milan:Michele Virgilio, Valentina Catese
Project Manager:Valentina Catese
Creative Excellence Manager:Carmen Bistrian
Production House:Think | Cattleya
With public concerns over climate change and its impact on the environment mounting, people around the globe are more conscious than ever of their plastic use. That puts bottled water brands, like Evian, in a tricky position. That’s one reason why Evian is doubling down on its sustainability efforts, including the creation of plastic-free bottles…
Outdoor, Print
Condor
Condor Airlines has a long tradition in bringing its customers to dream holiday destinations around the globe. As a holiday in a distant destination can leave a big gap in one’s budget, Condor offers its customers the possibility to pay their flight in convenient installments. In our campaign we demonstrate this payment possibility by splitting up tourist attractions in the way flight costs can be divided in 3, 6 or 12 installments.
Advertising Agency:Leo Burnett Frankfurt, Germany
Chief Creative Officer:Andreas Pauli
Executive Creative Director:Benjamin Merkel
Creative Directors:Thomas Koch, Christian Urbanski
Art Directors:Bruno Damião, Julian Windischmann, Anna Weistand, Lorna Bittner
Copywriter:Mario Loncar
Account:Alexandra Walther
Illustrations:Fuze Image
Food often gets wasted after sitting in the fridge, being delivered, or getting purchased at the store. Waste Erase keeps track of when your food expires, gives you recipe ideas using expiring food, allows you to order smaller portions of food, and helps you shop smarter in the grocery store.
Local children’s advocacy group, D.A. Blodgett–St. John’s, is back on billboards with a new message bringing awareness to their child and family advocacy services. Last month, the Grand Rapids organization teased West Michigan with a billboard campaign that made news headlines and created a number of conversations on social media. After two weeks, the advertiser was revealed to be the local non-profit, which offers services like adoption, counseling, foster care, mentoring and more.
Media, Outdoor
Movimento SuperAção
Graffiti art shows that sidewalk curbs without ramps become walls for wheelchair users
Initiative by NGO Movimento SuperAção, created by agency Z+, brings awareness to the daily urban mobility challenges faced by people with disabilities
According to the latest census, published by IBGE in 2010, more than 45 million people stated that they had at least one type of disability. The report also showed that, in São Paulo, the largest city in Brazil, only 9% of sidewalks are wheelchair-accessible. Since then, improvements have been made but people with physical disabilities do not yet live in an adapted society and face urban mobility problems on a daily basis. To bring awareness to this issue, NGO Movimento SuperAção started the project “Without Ramps, Sidewalks Are Walls” (“Sem Rampa, Calçada é Muro” in Portuguese), created by agency Z+.
Inviting artists such as Apolo Torres, Bruno Mazola, Chivitz, Dinas Miguel, Felipe Palacio, Mazola Marcnou, Minhau, Negritoo, Tarik and Tito Ferrara, the initiative brought urban graffiti to obstacles that become walls for wheelchair users, seeking to encourage deep thought and to warn citizens. As of now, 14 works can be seen on São Paulo’s sidewalks, which are required by law to have access ramps. They are located in neighborhoods such as Barra Funda, Bela Vista, Campo Belo, Chácara Santo Antônio, Jaraguá, Lapa, Liberdade, Mooca, Pinheiros, Sumaré and Vila São Francisco, as well as the nearby cities of Embu das Artes and São Caetano do Sul. The project also landed in Rio de Janeiro and Recife.
“In a world with infinite information trying to get our attention, the project directs citizens’ awareness to the key issue of architectural accessibility in a way that is playful and artistic. Art is one of the most beautiful sources that enable human beings to get in touch with themselves. We are encouraging inclusion in a way that only art can offer. We must touch people’s hearts because reason alone has not been enough,” said Billy Saga, Chairman of NGO Movimento SuperAção.
“The idea was based on the premise that a sidewalk is a wall for people who use wheelchairs. And graffiti art belongs on a wall. In that sense, we are not only highlighting the matter but also mapping points that must be adapted to ensure accessibility to everyone,” added Alexandre Vilela (a.k.a. Xã), the CCO at Z+.
To spread the word about the project, NGO Movimento SuperAção has an Instagram profile where all graffiti works can be seen, as well as their location (@CalçadaÉMuro https://www.instagram.com/calcadaemuro/). The goal is to get social media users to engage with the cause and help the action by sharing images and even visiting these sites, adding the hashtag #calçadaémuro.
Advertising Agency:Z+, Sao Paulo, Brazil
Chief Creative Officer:Alexandre Vilela (Xa)
Creative Director:Alexandre Vilela (Xa), Tarso Soares, Celio Salles
Creation:Alexandre “Boca” Lage, Melissa Potker, Ivan Montebello, Rodrigo Seixas, Gustavo Zotini
Projects:Rafael Coelho, Danilo Ferreira
Developer:Luiz Giusti, Hiago Lima
Rtv Production:Diego Cagnani, Carol Reis
Graphics Production:Carlos Vieira
Art Buyer:Beatriz Rossi
Producer:Cromo Filmes
Director:Thiago Siqueira, Lucas Mello
Photography Director:Hyran de Mula
Editor:Gabriela Dias, Francisco Filho
Audio Producer:Coletiva Produtora
Music:Coletiva Produtora
Photography:Genga Estúdio, Vitor Garcia, Rodrigo Seixas, Alexandre Lage
Approval:Billy Saga
Leave a stylish and pleasant mark wherever you go. Poo Pourri is all about sparkles, not stains.
Coupons, paper receipts and plastic loyalty cards are so last century. In the 21st century, we have apps. Continente, the leading retailer in Portugal, just launched a new campaign starring Herman José, one of the biggest Portuguese tv stars and comedian, to communicate all the new features of the Continente Loyalty app. Everything just seems, well, a thing of the past.
Amazon Go’s first location in New York is far from flashy. It’s located in the posh Brookfield Place, but the store itself is small with only two aisles–ideal for the grab-and-go shopping approach Amazon Go is all about. At only 1,300 square feet, the Amazon Go store includes local brands like Magnolia Bakery, Ess-a-Bagel and…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
