LinkedIn unveiled a host of new features this week for both ends of the employment spectrum: job seekers and recruiters. LinkedIn Talent Solutions vice president of product management John Jersin noted in a blog post that the professional network now has more than 630 million members, and engagement is up 24% year-over-year. Jersin added that…
With internship season upon us, CPB is testing out a new way to get fresh talent through its doors. Enter “CPB Crash Course,” a six-week program that encourages anyone with a penchant for creativity, “even people who may lack a traditional agency education,” to apply. Those who are interested are asked to provide a YouTube…
Google doesn’t want consumers simply to search for products to buy–the company wants that transaction as well. The search giant slowly inched towards rolling out more shopping capabilities within many of its products, like debuting shoppable ads in search results back in March. Now, at San Francisco conference Google Marketing Live, Google announced that it’s…
As other media companies try to sell advertisers space with slick upfront presentations this week, Xandr devoted its own event today to offering new ways for them to buy such space altogether. The rebranded AT&T ads and analytics division unveiled a premium video marketplace called Community, updates to its addressable TV targeting and metrics tools…
People’s viewing habits are changing at a rapid pace, and Google intends to capitalize with today’s introduction of a host of audience buying tools aimed at streamlining how media buyers can target users across screens. These include a series of updates to its online buying tools Display & Video 360, formerly known as DBM, extending…
Many of us haven’t thought much about where the word “emoji” comes from. (It’s Japanese for “picture character.”) Far fewer have given consideration to how emojis land in our smartphones in the first place–sometimes becoming more meaningful than a word or more powerful than punctuation. And, yet, what happens when there isn’t one to represent…
FX Networks isn’t used to having a spotlight during upfronts week, but that’s where the network finds itself today as part of new parent company Disney’s first combined upfront, which includes all the properties it recently acquired from 21st Century Fox. “This transaction has given us a new lease of life,” FX Networks chairman John…
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Misu
Dogs are the best and most faithful security system that any home, business and person can have. MISU is responsible for maintaining a perfect state for a happy and healthy life.
The most reliable home security system needs the best maintenance.
Advertising Agency:JWT, Caracas, Venezuela
Chief Creative Officer:Demian Campos
Art Director:Alana Vitrian, Eduardo Gomes
Copywriter:Demian Campos
Retoucher:Eduardo Gomes
Photographer:Archive of images
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Huawei
At Huawei we believe that something as extraordinary as sharing energy anywhere should become common. It’s possible with our latest smartphone, P30, which allows the sharing of charge from one phone to another by contact.
But the most natural way of sharing energy is with breastfeeding. However, in some parts of the world was negatively perceived…
Advertising Agency:M&C Saatchi Madrid, Spain
Executive Creative Director:Andres Martinez
Creative Directors:Miguel Provencio, David Pascual
Art Director:José Arroyo
Copy:Camilo Collado
Account Director:Sandra Tranche
Account Executive:Marta Gutierrez
Photograph:Eduardo Diaz Bourgeot
Film
Latitude Financial
Boxing Day is the biggest day on the Australian sales calendar, and with it comes the biggest crowds.
So, to launch Latitude’s new Low Rate Mastercard with Price Protection (a feature that pays back the difference if the price drops) we decided to move Boxing Day forward an entire month – helping shoppers avoid the most chaotic sales period, ever.
Advertising Agency:BWM Dentsu, Melbourne, Australia
Executive Creative Director:Phil Van Bruchem
Creative Director:Tim Smith, Giles Watson
Integrated
Absolut
In Lebanon, a Muslim and Christian cannot marry each other. In order to celebrate creativity for progressive change, this Absolut campaign brought inter-religious civil marriage the closest it has ever been to Lebanon. Only 12 miles off Lebanese shores is international waters where Lebanese marital law no longer applies. As a world-first the Civil Love boat set sail to marry inter-religious couples and celebrate unity & love in a country torn by Civil War.
Advertising Agency:Interesting Times, Beirut, Lebanon
Creative Director:Mo Alghossein, Jimmy Francis
Associate Creative Director:Rita Harbie
Art Director:Carl Kaed
Strategic Director:Ashraf Mansour
Account Manager:Sara Samad
Operations Director:Lara Safar
Web Developer:Ali Aladdine
Junior Account Executive:Farah Kabbani
Ceo:Wassim Bassil
Production:Fouad Abi Aad, Leon Terzian, Smarthub
Film Directors:Corine Shawi, Halim Sabbagh
Film
Dorina Nowill Foundation For The Blind
The new institutional film for the Dorina Foundation pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read. The first part of the film – minimalist and fully digital – portrays the dot as a punctuation mark. The second part – more tactile and fully analog – portrays the dot as the basis of the braille alphabet.
Advertising Agency:Lew’LaraTBWA, São Paulo, Brasil
Creative Director:Felipe Luchi
CCO:Felipe Luchi
Creative Directors:Gustavo Diehl, Sthefan Ko
Art Director:Ulisses Razaboni, Jose Neto
Copywriter:Rafael Merel
Coo:Wilson Negrini
Account Services:Valentina Ursini, Bruna Gracitele, Márcia Guimarães, Thaís Lopes e Rubia Elias, Sabrina Geraissate, Kiki Eisenbraun
Cso:Renata Serafim
Strategy:Luciana Moraes
Media:Suellen Kiss, Igor Okamoto, Tatiana Lopes
Producer Director:Patricia Gaglioni
Film Producer:Vetor Zero
Executive Producer:Alberto Lopes, Sergio Salles, Francisco Puech
Film Director:Fabio Acorsi
Concept Art:Fabio Acorsi, Felipe Frazão, Mauricio Reis
Animation Motion Design:Mauricio Reis
Animation and Render 3D:Ale Eschenbach
Props:Fabio Acorsi, Ale Eschenbach, Mateus Pereira de Jesus
DoP:Andreia de Marchi
Producer:Themístocles Neto, Gustavo Banevicius
Film Animation:Fabio Acorsi, Ale Eschenbach, Mauricio Reis, Mateus Pereira de Jesus
Art Producer:Mateus Pereira de Jesus, Ale Eschenbach
Ingest:Eduardo Henrique Lopes, Marco Tavares
Editor:Hebert Gondo, Eduardo Henrique Lopes
Rotoscopy:Diego Ruiz
Composition:Fabio Acorsi, Leandro Pena
Colorist:Leticia Blanco
Post Coordinator:Clara Morelli, Rosangela Gomes
Coordinator Assistant:Taina Soares
Sound Producer:Jamute
Producers:James Pinto, Daniel Teles, Anderson Soares
Coordination:Cassia Garcia, Julianna Zuppo
Announcer:Clarisse Abujamra
Client:Alexandre Munck, Marina Franciulli
Boxing Day is the biggest day on the Australian sales calendar, and with it comes the biggest crowds.
So, to launch Latitude’s new Low Rate Mastercard with Price Protection (a feature that pays back the difference if the price drops) we decided to move Boxing Day forward an entire month – helping shoppers avoid the most chaotic sales period, ever.
At Huawei we believe that something as extraordinary as sharing energy anywhere should become common. It’s possible with our latest smartphone, P30, which allows the sharing of charge from one phone to another by contact.
But the most natural way of sharing energy is with breastfeeding. However, in some parts of the world was negatively perceived…
This parallelism seemed like a great opportunity to normalize the extraordinary, because energy is made to be shared. In this campaign we have chosen three places: a bus, a coffee shop and a clothing store. Three places where we can charge our smartphone with the new P30 feature. But most meaningful aspect, three places where it should´t be weird to see a woman breastfeeding her child.
Huawei always says “Make it possible” and we believe that technology changes the way we see things, but has to be committed to the really important things like this.
Dogs are the best and most faithful security system that any home, business and person can have. MISU is responsible for maintaining a perfect state for a happy and healthy life.
When I had my fourth child, I decided that I would be bringing him to work with me every day. I had him on a Friday and started working from home on Monday. As the owner of a company, it was a privilege that I am acutely aware of. At no point did I look…
Buying OTT inventory can be a headache–but FreeWheel is here to help. Today, the Comcast-owned company announced a new roster of tools to simplify the OTT buying process for the 1,200-plus agency partners using its advertising platform. Specifically, explained Judd Rubin, the svp of revenue and marketing for FreeWheel Advertisers, this means offering three new…
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