For millions of people living with visual impairment, uniformly colored home decor can form a murky obstacle course. A new furniture set from agency BBDO Bangkok and client HomePro promises not only to spice up a home’s interior design but also to better accommodate the needs of those living with vision disabilities. The agency’s 7:1…
No ano passado, a Crocs foi alvo de rumores sobre uma possível falência e fechamento de sua última fábrica na Itália. Na época, a empresa informou que os boatos eram mentira, e que o fechamento da fábrica era apenas o reflexo da terceirização da produção. Agora a empresa apresentou seus resultados financeiros globais do primeiro …
O post Crocs comprova estar longe da falência anunciando trimestre de crescimento global apareceu primeiro em B9.
Apesar de seu sucesso se dar principalmente pela conquista de um público que é fã do cinema de ação mais comercial, a saga “John Wick” sempre atingiu outros nichos. O pôster da continuação, “John Wick: Um Novo Dia Para Matar”, já evidenciava isso ao referenciar “Two-Gun Gussie”, filme de Harold Lloyd de 1918. As cenas …
O post Ação absurda faz de “John Wick 3: Parabellum” um filme inesquecível apareceu primeiro em B9.
Online
Varia
In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice.
Advertising Agency:Happiness, Brussels, Belgium
Creative Director:Geoffrey Hantson, Katrien Bottez
Art Director:Roxane Schneider, Remke Faber, Dries Lauwers
Copywriter:Pieter Claeys
Illustrator:Tadeau Bossart
Media
Fondation Emergence
Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online.
Advertising Agency:Rethink, Montréal, Canada
National Creative Directors:Chris Staples, Ian Grais
Creative Director:Nicolas Quintal
Art Director:Maxime Sauté
Copywriter:Xavier Blais
Producer:Marie-Pière Poulin
Planification Stratégique:Pascal Routhier
Account Service:Alex Lefebvre, Cendra F. Percy
Push PR:Charles Côté, Victor Brunton
Direct Marketing, Design
Coca-Cola
For the first time, the pop tabs of the cans become a media and bring ready to use pins
Coca-Cola has a long history of ideas that caught on and entered pop culture. In the 80s, the brand presented the yo-yos. In the 90s, the soccer mini figures. And not long ago we saw the packages with names becoming an object of desire all over the world.
Now the brand innovates once again and introduces the Pin Tabs, created by WMcCann. For the first time, the can tabs bring pins perfect to customize clothes, backpacks and much more. Just open the can and that’s it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are.
To launch an idea with such potential, Coca-Cola looked for an equally spectacular event. And in partnership with Marvel Studios, the debut was with the film Avengers: Endgame. The limited edition with the pins of the 12 characters of the film were distributed in the premiere of Cinemark, the largest movie theater chain in Brazil, release by the influencers and sold in the brand’s e-commerce.
Advertising Agency:WMcCann, Sao Paulo, Brazil
CCO:Hugo Rodrigues, André Marques
Coo:Kevin Zung
Executive VP and RJ General Director:Marcio Borges
Creative Directors:Ricardo Weitsman, Nicolas Romano, Viviane Pepe
Head Of Art:Felipe Gomes
Creation:Pedro Chaves, Alexandre Xela Oliveira
Planning Vp:Luciana Padovani
Planning:Luiza Portella, Hugo Santos, Jorge Gloss, Carolinne Tavares, Mariana Valmoré
Account:Fabricio Aurichio, Tarso Campos, Bianca Almeida, Patricia Lopes, Renata Veloso, Rodrigo Ribeiro, Úrsula Silva, Tatiana Nascimento, Marina Nascimento
Media Vp:André França
Media:André Simões, Elton Baesso, Lorena Dias, Régis Rabelo, Maria Lúcia Zamprogno
Production VP:Tato Bono
Production:Nereu Marinho, Ricardo Rodrigues
Rtv:Juliana Lutterbach, Ana Borges
Motion:Yuri Porto
Projects:Erika Casal, Gustavo Tupinambá, Felipe Ribeiro, Juliana Melo
Pins’s producer:Fage Metais, Acessórios
Film Producer:Square Pixel
Direction:Raphael Dias, Marcelo Vidal
Executive Production:Aramis Barros
Producer:Marcelo Bombarda, David Bessler
Production Assistant:Giovanna Imperatore
Camera operation:Luiz Roberto Albertin
Edition:Hugo Freitas
Editor Assistant:Felipe Ferreira
Motion Graphics:Bernardo Ribeiro
Photographer:Lúcio Telles
3D and Post Production:Fujocka Creative Images
Sound Production:Supersonica
Art Direction:David Bessler
Executive Production and Coordination:Marilia K Franco
Animations:Visorama Diversões Eletrônicas
Visorama’s account:Samanta Martins
Public Relations:Kerena Neves, Bruna Ramos
In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice.
Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online.
The student-run satirical magazine set off an uproar at Harvard by publishing an image showing the Holocaust victim’s face on the body of a bikini-clad woman.
MillerCoors is hoping to attract a new and growing audience with its first sponsorship in the world of esports. The Texas-based beer company said today that Miller Lite will be the exclusive alcohol brand for Complexity Gaming, the esports sibling of the Dallas Cowboys. The partnership is a first outside of traditional sports for Miller,…
As much as Disney and AT&T’s WarnerMedia wouldn’t want to admit it, they have a lot in common. Both entertainment companies just went through massive mergers (Disney and Fox; AT&T and Time Warner), are in the midst of creating new streaming services to take on Netflix (each rolling out within the next year) that will…
Liz Taylor, the former chief creative officer at FCB Chicago who left that agency earlier this month after two and a half years, will be joining Publicis Groupe’s Leo Burnett in a global creative leadership role, according to sources close to the matter. A Leo Burnett representative declined to comment. Taylor has not responded to…
A terceira temporada de “Stranger Things” está mais próxima a cada dia que passa, mas enquanto a série mais popular de seu catálogo não retorna com uma nova leva de episódios a Netflix segue promovendo a produção em tudo que é canto. A mais nova envolve uma parceria inédita para o serviço de streaming, que …
O post Agora até “Stranger Things” tem sua versão LEGO apareceu primeiro em B9.
Há cerca de dois meses o Google lançou o Bolo, um aplicativo destinado a crianças que as incentivava a ler que podia ser baixado apenas na Índia e tinha uma biblioteca com mais de cem histórias em inglês e hindu. Após o sucesso dos testes, o Google lançou agora um novo aplicativo semelhante, o Rivet, …
O post Novo aplicativo interativo do Google ensina crianças a ler apareceu primeiro em B9.
Print
Dream Pack
Paradais DDB presents “Stop the Killing” for Dream Pack The campaign seeks to raise awareness among people about the use of disposable plastic products The agency led by Ricardo Medina and Agustín Febres-Cordero developed a new campaign for Dream Pack to raise awareness for the damage suffered by the species that inhabit the ocean utilizing single-use plastic packaging. Composed by “Battle Ships”, “Indians” and “Soldiers”, this print campaign is based on the data that 1.5 million animals die per year because of the plastics discarded in the ocean generating a global crisis that affects various species of animals, several in danger of extinction.
“We have achieved a lot of ‘talkability’ when we published this campaign in printed sections of food, as well as in outdoor media near places where people gather to eat, creating awareness in them,” says Ricardo Medina, Founder and Strategic Planning Leader of Paradais DDB. These types of initiatives are taking a prominent place on the agenda both in Ecuador and in various cities in Europe, where serious measures are being taken to prohibit the use of single use containers, cutlery and plastic straws.
And promote the replacement of these single-use plastic packaging, by means of sustainable paper packaging. Johnny Abad, CEO of Dream Pack, also explains: “The use of plastic is one of the biggest threats to the ecosystem. The whole world is rejecting foam packaging for its contaminating components, which is why we implement ecological solutions based on paper and technology that protect products and the environment.”
Advertising Agency:Paradais DDB, Guayaquil, Ecuador
CCO:Agustin Febres-Cordero
Strategy Planner Leader:Ricardo Medina
Creative Directors:Tomás Bejarano, Andrés Monge
Head Of Art:Francisco Félix, Santiago Landaburu
Copywriter:Paula Murillo
Graphic Designer:Edwin Bowen
General Account Director:Maria José Pástor
Account Director:Melissa Miranda
Production:Salamagica
Film
Snickers
You don´t give your best when you´re hungry. / Happy Valentine´s Day
Advertising Agency:BBDO, Mexico City, Mexico
Vp Creative:Ariel Soto
Group Creative Director:Guillermo Bernal
Creative Director:Gumaro Davila
Associate Creative Directors:Daniel Díaz, Carlos Contreras
Copywriters:Jacqueline Salomé, Daniel Díaz, Gumaro Davila
Art Director:Carlos Contreras
Vp Account:Leticia Garcia
Account Director:Andrés Castro
Account Supervisor:Marisela Gómez
Production Team:Manuel Rivas, Alejandra Dávila, Renata Floresmeyer, Francisco Munoz
Production Company:Catatonia
Director:álvaro Hernández
Executive Producer:Carlos Gordillo, Aryadna Aguilar
A true Sword-and-sandal project. Historical personality Julius Caesar is taking centerstage in this 60 seconds commercial for Bake Rolls. Caesar’s major generals present gifts, selected and sent by Roman territories. Though they bring yummy presents, the spokesman seems to be rather nervous.
Want revenge for Brexit? Then join Paddy Power and Louis Walsh in voting for the UK in the Eurovision Song Contest this Saturday. After all, if they win, next year they’ll have host the festival which means welcoming to their shores thousands of the people that Brexiteer politicians like May, Mogg and Nigel Farage love two mucht: Europeans! So what do you say Europe, are you with us? Because a victory for the UK, is a triumph for the EU.
(TrendHunter.com) The Nike x UNDERCOVER Daybreak running shoe is a collaboration footwear design between the athletic apparel brand and the Japan-based streetwear label that aims to deliver exceptional comfort in a…
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