May
17
‘The Big Bang Theory’ Draws 18 Million for Finale
Posted in: UncategorizedThe CBS comedy will finish the season as the most-viewed entertainment show in all of network television.
May
17
Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?
Posted in: UncategorizedThe choice of which off-domain social media profiles to link from a movie’s official website offers a clear indication of where the studio marketer’s priorities lie. Years ago, they added MySpace links. Twitter, Facebook and Instagram are the norm these days, with some occasionally adding Snapchat or WhatsApp buttons. The site for this week’s John…
May
17
Channel 4 in Sweden refuses political party ad that promotes "Swexit" before EU elections
Posted in: Uncategorized
adnews
banned ads
Just as we learn that Facebook refuses to allow the Christian Democrats to air their campaign ad, we now hear that TV4 refuses to air Alternative For Sweden’s “Swexit” ad as well.
May
17
Pela segunda vez, Lacoste troca logo do jacaré por outros animais ameaçados de extinção
Posted in: Uncategorized
A Lacoste dá continuidade à campanha “Save Our Species”, lançada no ano passado, e que tem como foco da ação trocar o icônico jacaré no logo da marca por uma variedade de animais ameaçados de extinção. A campanha faz parte de um acordo de 3 anos que a marca fez com a União Internacional para …
O post Pela segunda vez, Lacoste troca logo do jacaré por outros animais ameaçados de extinção apareceu primeiro em B9.
May
17
Amazon passa a vender passagens de avião na Índia
Posted in: Uncategorized
A Amazon tem usado a Índia nos últimos tempos para conduzir alguns experimentos de mercado bem inusitados em seu site, como permitir que o público indiano pague suas contas de celular ou pegar dinheiro emprestado da empresa dentro da plataforma. A mais recente novidade, porém, se distancia um pouco dos serviços financeiros e abre uma …
O post Amazon passa a vender passagens de avião na Índia apareceu primeiro em B9.
May
17
The Big Bang Theory Series Finale Scores Its Biggest Audience Since 2015
Posted in: UncategorizedThe Big Bang Theory went out on top Thursday night, with a series finale that drew 18 million total viewers, the show’s biggest audience since September 2015, and a 3.1 rating in the adults 18-49 demo. CBS projects that the hourlong episode’s audience will grow to 24.8 million in live-plus-7 ratings. The finale also boosted…
May
17
Oreo’s Attempts at Originality Are Ruining Its Brand Identity
Posted in: UncategorizedOreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in a carrot cake flavor. And a pistachio thin Oreo. And a birthday cake flavor and a thin salted caramel creme mutation. Did I mention the coconut fudge dipped creme? There are more than 25 different flavors and forms in all. Oreo,…
May
17
This Agency Built Its Own Hologram Pitch Deck to Explain Artificial Intelligence
Posted in: UncategorizedWho needs a PowerPoint pitch deck when you can have a hologram? To help explain the capabilities of artificial intelligence, Austin-based agency Hypergiant decided to move away from slide shows and instead build its own briefcase equipped with holographic imagery. The device, called Project Holobook, reveals a series of holograms during a four-minute presentation. As…
May
17
Grey Launches Global Health and Wellness Practice Under New Leadership
Posted in: UncategorizedWPP’s Grey sees a future in healthcare marketing that isn’t specifically limited to clients, or agencies, focused on that sector. Last month, CEO Michael Houston announced the launch of a new Grey Health & Wellness practice designed to unify all of the network’s related capabilities. Its ultimate goal, according to Houston’s internal memo, is to…
May
17
Former Chess Champion Garry Kasparov on Competing Against Artificial Intelligence
Posted in: UncategorizedFormer world chess champion Garry Kasparov knows firsthand what it feels like to compete against artificial intelligence. In 1997, Kasparov played two rounds of chess against IBM’s Deep Blue supercomputer-winning the first before being famously losing the second–and has since then gone on to write a book about the future of AI and what it…
May
17
Philip Morris suspends influencer campaign because of Reuters exposé
Posted in: Uncategorized
adrants
marketing mishaps
May
17
Magnum: The Will
Posted in: Uncategorized
At the age of 97, Iris Apfel stars in this lush film directed by Martin Werner. It is a window into Iris’ fascinating life and the many ways that she has proudly pursued her own true pleasures. Her manifesto she encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure.
May
17
Herman Wouk, Perennially Best-Selling Author, Dies at 103
Posted in: UncategorizedHis critics could be brutal, but he enthralled millions of readers with novels like “The Winds of War,” “The Caine Mutiny” and “Marjorie Morningstar.”
May
17
A Surefire Way to Build Trust With Consumers Is Deliver ‘Good’ Work
Posted in: Uncategorized“On the list of professions people trust, we’re almost at the very bottom, just above car salesmen.” This was the cold, hard fact that my first advertising boss, the inimitable Nick Cohen of Mad Dogs and Englishmen, sucker punched me in my early days of advertising. It wasn’t just gallows humor. Nick was proving to…
May
17
Campanha da Stella Artois traz Sean Bean, o Ned Stark, comentando o final de “Game of Thrones”
Posted in: Uncategorized
A Stella Artois está lançando uma websérie chamada “#StellarFriends”, como parte da estratégia de reforçar sua presença em momentos de entretenimento dos consumidores. A iniciativa envolverá alguns vídeos, divulgados periodicamente no YouTube da marca e em suas redes sociais, sempre com celebridades e influenciadores para comentar s obre séries. Para o primeiro vídeo, a marca …
O post Campanha da Stella Artois traz Sean Bean, o Ned Stark, comentando o final de “Game of Thrones” apareceu primeiro em B9.
May
17
Virgin Voyages Hid 50 Posters Around London. Find One, and You’ll Get Into a VIP Event
Posted in: UncategorizedIf you’re bar hopping in London this weekend, keep one eye on the wall decor. You might just spot a golden ticket to one of the season’s most VIP events. Virgin Voyages, the Richard Branson-affiliated cruise line that’s nearing launch, has worked with agency Mother New York to develop 50 posters that have been hidden…
May
17
To Promote Its Canned Wine, This Winery Is Spoofing Classic Beer Ads
Posted in: UncategorizedAh, wine in a can: repulsive to some, but a godsend for others. Either way, Washington state winery 14 Hands thinks its latest product can at least stand up to beer. That’s why it tapped Seattle agency Copacino+Fujikado to create a series of videos that have some fun with well-known beer ads, like Bud Light’s…
May
17
Toys Take Aim at Wildlife in These Ads About Plastic’s Deadly Toll on Our Oceans
Posted in: UncategorizedPlastic waste has a disastrous effect on marine wildlife, but unfortunately shoppers looking for quick, convenient solutions often fail to consider the impact of their actions while filling their carts. Based on that apparent consumer apathy toward the more than 1 million animals that die yearly due to plastic waste in the oceans, Dream Pack…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.