BoConcept: Only They Can Take Your Throne

BoConcept Print Ad - Only They Can Take Your Throne
BoConcept Print Ad - Only They Can Take Your Throne
BoConcept Print Ad - Only They Can Take Your Throne
BoConcept Print Ad - Only They Can Take Your Throne
BoConcept Print Ad - Only They Can Take Your Throne

During the week leading up to the grand finale of one of television’s biggest hits, Game of Thrones, millions of people were wondering who would end up sitting on the Iron Throne. Taking up a strong insight, Danish furniture brand BoConcept released a series of ads that reminded viewers there’s a throne at home they’ve already lost to those with the fiercest claim. Every dog owner knows that, no matter who pays the bills or sets the rules of the house, once their pets decide on their favourite sitting spot, no one will be able to get them out. Might as well go get a new chair to watch the final episode from.

Mitsubishi: The Legend of Legends

Video of THE LEGEND OF LEGENDS / EP 01

Video of THE LEGEND OF LEGENDS / EP 02

Video of THE LEGEND OF LEGENDS / EP 03

Video of THE LEGEND OF LEGENDS / EP 04

Video of THE LEGEND OF LEGENDS / FILM HERO

Corona: Losing Blue

Corona Integrated Ad - Losing Blue

Whitney Houston’s Estate Plans a Hologram Tour and a New Album

The family of the singing star, who died seven years ago, has reached a deal with the marketing company behind the posthumous resurgence of Bob Marley.

Honda Monkey: Immaturity

Outdoor, Print
Honda

Advertising Agency:DDB, Paris, France
Executive Creative Director:Alexander Kalchev
Creative Directors:Alexis Benbehe, Pierre Mathonat
Art Directors:Shad Bharucha, Nicolas Denis
Copywriters:Patrice Dumas, Jean-Christophe Royer
Planner:Claude-Henri Galbois
Advertiser supervisors:Sebastien Pernel, Valerie Larousse, Laura Heinmann

Elanco: Deworm


Film
Elanco

Advertising Agency:Saatchi & Saatchi, Düsseldorf, Germany
Ecd:Alex Reiss
Creative Director:Rod Henriques
Art Director:Rodrigo Stroisch
Copywriter:Gustavo da Costa Neves
Illustrator:Zombie Studio
Client Lead:Stéphanie Rupp
Account team:Gabriele Schüle, Denise Goroncy
Planning Director:Niels Giese

BMW: Unpredictable 360 Facebook

Online
BMW

To combat people social media and driving, BMW decided to target these people on the very platform. Hacking facebook 360, we showed the consequences of social and driving with a shocking twist.

Advertising Agency:Serviceplan Middle East, Dubai, United Arab Emirates
Worldwide Executive Creative Director:Jason Romeyko
Acd:Victor Farias, Wayne Fernandes
Art Director:Victor Farias
Copywriter:Wayne Fernandes
Photographer:Daniel Botezatu, Litematter
Digital Art Director:Chitra Mahesh
Digital Account Manager:Barry McGrath

EHL: The Shape of our Future


Online
EHL

EHL decided to extend its entire campus. We created an interactive school model combined with enticing digital experience. Printed in 3D, its comes to life with an integrated video mapping interface.

Advertising Agency:Havas, Gene?ve, Switzerland
Managing Director:Damien Fournier
Creative Director:Gabriel Mauron
Operations Director:Camille Delesalle
Project Manager:Romain Raclot
Production Company:Make Me Pulse

Magnum: The Will


Film
Magnum

At the age of 97, Iris Apfel stars in this lush film directed by Martin Werner. It is a window into Iris’ fascinating life and the many ways that she has proudly pursued her own true pleasures. Her manifesto she encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure.

Advertising Agency:LOLA MullenLowe, Madrid, Spain

Tyrolit: Rust Billboard

Outdoor
Tyrolit

A billboard site in Viennas posh first district, where design conscious urban professionals pass by daily on their way to work.

To promote the quality of TYROLIT’s iconic Iceline knives we transformed the classic billboard site into a site of an extraordinary transformation: Starting with a mysterious, pure metallic surface which showed only the TYROLIT logo a metamorphosis started within days: The surface was eaten away by rust.

The passerbys could witness the daily transformation. After 30 days the surface was covered completely in rust, leaving only the iconic shape of TYROLIT’s Iceline knife perfectly intact. And also the Headline: FLAWLESS. FOREVER.

Advertising Agency:Heimat Wien, Vienna, Austria
Creative Director:Georg Feichtinger
Art Director:Simon Pointner
Copywriter:Felix Hohmann
Graphic Designer:Katharina Handlos

Creative Circle: Digital Account Executive

competitive:

Creative Circle:
Position: Digital Account ExecutiveLocation: Washington, DCStatus: Full TimeEstimated Duration: Full-TimeStarts: May 2019Rate: Up to $70,000/yearJob D
Washington, DC, Virginia

Creative Circle: Senior Copywriter

competitive:

Creative Circle:
Position: Senior Copywriter to Copy Supervisor (s) – Pharmaceutical HCP – FulltimeLocation: ManhattanStatus: Full TimeEstimated Duration: Full TimeSta
New York, New York

Why Media Buyers Are Mixed on Publishers Selling Ads Based on Emotion

As marketers increasingly look for new ways to reach their target audience beyond age and gender demographics, publishers such as The New York Times are rolling out a surprise new offering: advertising based on emotions. The New York Times predicts how its stories make a reader feel (opinion and news) using machine learning and insight…

What Marketers Can Learn From Consumers’ Social Media and TV Habits

Social media and television viewing make strange bedfellows. Social media makes it easier for fans of television programs to connect with each other and have shared viewing experiences. Unlike television viewing parties that required everyone to convene in the same physical space, however, social media facilitates social interactions without requiring viewers to congregate in the…

Infographic: What People Want From Direct-to-Consumer Brands

From Allbirds to Dollar Shave Club, DTC brands are popping up everywhere and across categories, imploring consumers via aesthetically pleasing, colorful ads to ditch store brands and try out their products. Still, fewer than half have purchased a DTC product, according to new data from Toluna and social media intelligence platform Unmetric, although that number…

Saluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivity

What makes someone a true champion of diversity and inclusion? Here, for the first time, Adweek, in partnership with Adcolor, sought to find out by creating Adweek Champions, an award that celebrates executives and creatives in marketing, media and technology who are committed to taking action that yields real results. A jury composed of Adweek…

Mediator: Social Media Pollution, a Huge Problem in the Last Election, Could Be Worse in 2020

As a candidate, Donald Trump promoted a mystery Twitter account that falsely portrayed a protester as an ISIS terrorist. Nothing stops him from doing it again.

Creative Circle: Digital Media Buyer

competitive:

Creative Circle:
Our retail client is looking for a Digital Media Buyer to join their team for the next 6 weeks onsite, with probability of extension.The ideal Digital
Woodbury, Minnesota

As ‘Rocketman’ Prepares to Take Off, Hollywood Holds Its Breath

Depending on ticket sales, the R-rated musical fantasia about Elton John could have ripple effects for its star, its studio and the wider film industry.

‘John Wick: Chapter 3’ Puts Keanu Reeves Back on Top at the Box Office

The R-rated thriller was No. 1 in North America with $57 million in ticket sales, by far a series best. Two other new wide-release movies flopped.