8 Tips to Help Perfect Your Interviewing Game

Thank goodness we have elevated the status and stature of human resources again after years of relegating the practice to second class citizenship. Today’s chief talent officers are savvy about hiring. They are more focused on development, nurturing, mentoring, championing and, ergo, retaining talent. The investments are too great. For those seeking employment, transitional moves…

How to Leverage Your Alumni Network to Land a Job in Advertising

It’s drilled into us again and again: Networking is the most effective way to land a job. This is not just a clich?, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a communications-heavy field like advertising, there’s practically no…

Google suspende suporte à Huawei

O Google rompeu os negócios com a Huawei. A decisão restringirá o acesso da empresa chinesa ao Android e outros serviços. De acordo com a Reuters, isso significa que as futuras versões de smartphones Huawei não terão acesso a recursos como YouTube, Gmail e Google Play, por exemplo, embora os usuários dos atuais smartphones da …

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Pouco Pixel 153 – Isso só o video game faz pra você

Ah, video game é só mais uma diversão, tipo qualquer brincadeira. Será? Adriano Brandão e Danilo Silvestre tentam encontrar aquele “algo” que torna o video game único e especial: dá ou não dá pra substituir os jogos eletrônicos por outros tipos de entretenimento sem perder nada? O que os video games têm que cartinhas, tabuleiros, esportes e até mesmo …

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ADNOC: Official Partner

A fast paced film to announce ADNOC as an official partner in the 2019 Abu Dhabi F1 Frand Prix.

Video of Adnoc F1 60s Director cut

A Brand’s Cultural Relevance Is Almost as Important as a Strong Image, Study Finds

One of the most prevalent conversations happening inside of marketing departments right now is figuring out how to align their brand with a cause or an issue. The cynic would say you can’t force a connection that doesn’t exist, so stick to what you’re good at: making and selling your product. A perhaps more cheery…

New Clean Skincare Line Comes to Target in an Attempt to Reinvent the ‘Drugstore Brand’

Unlike the raft of direct-to-consumer brands that, well, you know, go direct to the consumer, Versed, a new skincare line from Clique Brands–the same company behind Who What Wear (both the site and fashion line)–took the opposite approach and instead debuted at 1,400 Target stores and Target.com on May 19. Versed is the first brand…

Index Exchange Is Bringing Machine Learning to Header Bidding

Index Exchange has unveiled a new product called Adaptive Timeout that it claims will balance publishers’ monetization and consumer experiences by using machine learning to maximize ad opportunities without significantly affecting webpage load times. The new product makes publisher page speeds smarter by adapting them to each user, particularly mobile device users, many of whom…

Naruhodo #183 – É possível juntar exatas, humanas e biológicas numa nova ciência? – Parte 1 de 2

A separação entre exatas, humanas e biológicas tem benefícios práticos, mas também muitas decorrências problemáticas. Seria possível integrá-las numa só ciência? Seria a psicohistória de Asimov uma possibilidade? Confira a parte 1 de 2 no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (41min 23s) ======== Download | iTunes | Android | Feed Edição: Reginaldo …

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Valio Jäätelöfabriikki: Sweet Suite

How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time.

Video of Valio Jaatelofabriikki SWEET SUITE

Renault: Renault Health

Publicis Buenos Aires presents Renault Health, its new campaign for after-sales service, aimed at supporting the relationship between the owners of Renault vehicles and the official workshops of the brand.

The idea comes from the need to hold all those customers who, for several reasons, take their cars to generic or unofficial workshops.

To achieve this, the agency created “Renault Health”, the first car health service. A platform that will bring together the official workshops of Renault in several countries of the region, where current and new services will be offered, as well as follow-ups, limited coverage plans, emergency assistance, benefits system, analysis, medical records, credentials and more.

Something like a health insurance, but for cars.

ELA Recycling Corporation: I don't recycle bottles

ELA Recycling Corporation Outdoor Ad - I don't recycle bottles

Amazon Echo Dot Kids Edition: Plot Twist

When children hear stories, they use them to make sense of the world. It shapes how they think and affects choices they make even later in life. Most fairytales we’ve grown up with reiterate toxic gender roles by conditioning kids to think girls must be beautiful and docile while boys must be strong and violent, or they’re simply not good enough. If we want to change how kids see themselves, we need to change the narrative of stories they’re being told. Presenting Plot Twist – an AI-based personalised and interactive storytelling experience with Alexa on Amazon FreeTime. Our little reminder to kids that they can be whoever they want to be.

Video of Plot Twist for Amazon

McKinsey Design / The Case For Her: TMI – Talk about Menstruation In the Open

McKinsey Design Integrated Ad - TMI - Talk about Menstruation In the Open
McKinsey Design Integrated Ad - TMI - Talk about Menstruation In the Open
McKinsey Design Integrated Ad - TMI - Talk about Menstruation In the Open
McKinsey Design Integrated Ad - TMI - Talk about Menstruation In the Open
McKinsey Design Integrated Ad - TMI - Talk about Menstruation In the Open
McKinsey Design Integrated Ad - TMI - Talk about Menstruation In the Open
McKinsey Design Integrated Ad - TMI - Talk about Menstruation In the Open
McKinsey Design Integrated Ad - TMI - Talk about Menstruation In the Open

Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues – a conversation we shouldn’t be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the “uncomfortable” period conversation.

Grupo Éxito – Viva cc Gastronomy event: La Voraz

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Grupo Éxito – Viva cc

La Voraz is a gastronomic festival inspired by the stories of the chefs when creating their dishes, fed with a touch of fantasy.

Advertising Agency:Lobo, Medellín, Colombia
Creative Director:Camilo Diaz
Art Director:Miguel Silgado
Copywriter:Felipe Marsiglia
Illustrator:Miguel Silgado, Kevin Pineda

Hong Kong Ballet: 40th Anniversary

Integrated
Hong Kong Ballet

Advertising Agency:Design Army, Hong Kong
Art Directors:Heloise Condroyer, Mariela Hsu
Art Director:Gaby Hernandez
Designer:Dany Vo
Animation:Dany Vo
Director And Photographer:Dean Alexander
Editor:David Grossbach
1st assistant director:Erin Winebrenner
Director Of Photography:Andrew Strobridge
Producers:Mikyung Kim, MKIM & CO, Vivien Wong
Gimbal Technician:Wong Cheuk Ming
Camera Production Assistant:Dorcas Ho
Drone:Rex Ngan, Hong Kong Professional Unmanned Aerial Vehicle Association
Gaffers:Curtiss Li, Wong Wai Ming
Lighting Assistants:Theo Wong, Scott Wong, Sunny Sun, Au Tsan Wing, Michael Tang
Props Stylist:Billy Lau, Flow Films
Props Stylist Assistant:Joanne Wong
Backdrops:Hins Production
Wardrobe Stylist:Christine de Lassus
Wardrobe Stylist Assistant:Lynn Serulla
Hair Stylist:Alistair Rae
Makeup Artist:Megumi Sekine
Make Up Assistants:Marco To, Jacqlyn Tan
Sound Design:Nylon Studio, Sydney)
Colorgrade:Parker Jarvie, Company 3, New York
Retouchers:Kristen Monthei
Casting:Michael Pizzuto, TruWest Talent Agency
Extra Actresses:Nip Chan, Chen Feng Zhen, Dahlia Tse, Sylvia Wu
Interns:Alex Tam, Annie Yuen, Lexie Peterson, Manliza Chan
Drivers:Sidney Van Service and Shing Fung Construction Material
Equipment:Cinerent, Rent a Pro, RentACamera
Venue Partners:Star Ferry, The Marine Department
Special Thanks:Mrs Deborah Hung

Men's Wellness: Battery

Men's Wellness Print Ad - Battery
Men's Wellness Print Ad - Battery
Men's Wellness Print Ad - Battery

Naturamore Men’s Wellness is a vegetarian, herbal & truly a blissful neutraceutical that helps to prevent the impact of stressful lifestyle on men’s health. Improving vigor, vitality and increasing male potency.

Pringles: Once You Pop Know When To Stop

Pringles Experiential Ad - Once You Pop Know When To Stop

Binge eating is the most common eating disorder worldwide affecting 3 times more people than anorexia and bulimia combined. In the Netflix age, people tend to snack while watching TV thus being less aware of how much they’re eating. People only realise how much they’ve eaten once the box is empty. Pringles has long been associated with the idea of ‘Once you pop, you cannot stop.’ But now, it is time to change the conversation. We make every 10th chip in the tin red in colour so as to help people become more mindful of their eating habits.

Apple: unMute

The world has moved on to using voice commands, but still a group of people, larger than the entire population of the USA can’t make a simple phone call. With Apple, we think different and help solve this issue. Presenting unMute, a new feature on the iPhone, that allows users of sign language to make audio calls by using Face ID and gesture recognition. With this new feature, people using sign language can call 911 during emergencies, leave voice messages, give voice commands, and also translate sign language for those who don’t understand it.

Video of unMute for Apple

Sir Kensington’s: Abandon All Bland