PepsiCo vp of marketing for colas and Adweek contributor Todd Kaplan still sees America’s second most popular soda as a challenger brand–and this summer, his team and their agency partners want to make the biggest possible splash by pushing that narrative on the country’s fastest-growing social platform, Instagram. To do so, they teamed up with…
A Revlon lançou recentemente em suas redes sociais a campanha “#PassaOBatom”, criada pela agência BFerraz. A ação fala sobre a capacidade das mulheres de escreverem suas próprias histórias e celebrarem outras mulheres que também estão reescrevendo a si mesmas. A campanha funciona como uma “corrente de Instagram”, onde uma mulher fortalece outra, “passando o batom” …
O post Campanha da Revlon incentiva mulheres a ressaltarem qualidades umas das outras apareceu primeiro em B9.
With new preventive treatments now available for migraine, a unique approach was required to cut through a category full of clichés and get patients to demand more from their specialists. So for the first time, migraine is depicted as a dark, creeping, amorphous monster stalking people who are trying to go about their daily lives – all inspired by the descriptions given by migraine patients themselves. The message however is positive; the patients are no longer being controlled by this debilitating disease. Finally it’s possible to Tame Your Migraine.
‘The Light at the Start of Everything’ is a visual poem written by Iain Thomas for The Okavango Blue of Botswana, a remarkably rare and extremely valuable, 20-carat Deep Blue Diamond. The film explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives, and reminds us that the light inside the diamond is the same light that exists in us. We all come from some eternal something. And The Okavango Blue is a way to hold that ‘something’ in your hands. The film features real people of Botswana, because the stone belongs to them and all proceeds of the auction that will happen later this year at Christie’s, will go back into the economy of this small African country.
“Confessions of a Dangerous Mind” topped the Billboard list after the rapper’s debut novel, “Supermarket,” had become a best seller.
competitive:
Creative Circle:
Position: Senior CopywriterLocation: Other MDStatus: Freelance to Full Time / Full TimeEstimated Duration: Possible Full TimeStarts: May/ June 2019Rat
Frederick, MD, Maryland
Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends. I spoke with our Adweek Advisory Board members on the future of upfronts and their thoughts around the annual event. Brands and media sellers should use…
Your life might not be a movie. It might not be all “bull ridin’ and boobies.” You might not even have a cowboy hat from Gucci. But as long as you have Wrangler on your booty, you’ll be able to enjoy a VIP moment with this new mobile project from agency Mother New York that…
When nationalism and intolerance were on the rise around the world, Dubai was setting an example of diversity and tolerance– with the number of nationalities in Dubai outnumbering the number of nationalities registered in the United Nations. We set out to aggregate a face to represent every race and combine them to answer the questions: If the earth had a face what would it look like?
The Doors of Dublin is a well known and popular tourist image of the city sold in all the tourist shops. To challenge the growing indifference to homelessness we literally put homelessness in the picture.
Another upfronts week has wrapped (if you missed any of Adweek’s upfront coverage, you can find it here), during which many of the presenting networks sought to assure buyers of their current linear stability while also making big promises–without providing any concrete details–about the future and the impact of their upcoming streaming services. Upfront attendees…
Compared to today, the physical world of the future will be planned without much guesswork involved. It will be developed in an inch-by-inch fashion, thanks to 3D mapping startups like Fantasmo, Matterport, Deepmap, Velodyne Lidar and Netradyne. 3D mapping (also called projection mapping or spatial augmented reality) is a technology that projects a two-dimensional or…
Em uma ação especial, o Guaraná Antarctica convocou outras marcas para se envolverem em um movimento de apoio ao futebol feminino brasileiro, incentivando mais propagandas com a participação das atletas da Seleção Brasileira. E algumas marcas já toparam o projeto. A agência de publicidade Almap BBDO, além de O Boticário, DMCard, GOL e Lay’s aderiram …
O post Marcas aderem ao chamado do Guaraná Antarctica e apoiam o futebol feminino apareceu primeiro em B9.
One look at YouTube’s latest brand safety scandal and it becomes clear that marketers still face hard decisions when it comes to avoiding the brand-busting landmines littering the advertising landscape. With social, mobile and video ad spend approaching $100 billion and 90% of mobile video ads alone being transacted programmatically, the rapidly expanding digital ad…
Twitter’s TweetDeck desktop dashboard application, thought by many to be left for dead, received its first round of updates in over one year last week. The tweet composer in TweetDeck was revamped to enable users to add GIFs, emojis, threads, polls and image tagging to their tweets. Product designer Eleanor Harding said in a blog…
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