Wendy's "basic Mike" (2019) :30 (USA)

Food

Poor basic Mike. He’s about to get dumped for a Wendy’s Made To Crave chicken sandwich.

Diesel Fragrances – Spirit of the Brave – (2019) 1:35 /France)

Health & Beauty

Diesel Fragrances and Neymar Jr., accompanied by Buzzman, give us their definition of bravery for the launch of a new fragrance, “Spirit of the Brave”.

TeenVoice encourages people to take a stand against climate change

digital

PSA & Public Interest

For some, the withdrawal from the Paris Accord by the United States has dimmed the prospects of tackling climate change. Many are worried that the problem will now be left in the hands of the younger

‘Aladdin’ Gives Disney Another Live-Action Hit

The studio’s latest remake, with Will Smith as the blue genie, beat expectations at the box office over the holiday weekend.

Dr. Giorgini "#Nowadays" 1:55 (Italy)

Health & Beauty

Fun campaign from Deloitte Digital for Dr. Giorgini, an Italian natural remedy brand that also has a sly commentary on today’s times.

John Kilshaw joins Framestore as Senior VFX Supervisor and Creative Director for Television

announcement

Framestore is pleased to announce the appointment of experienced visual effects supervisor and creative director John Kilshaw.

TRANSFORMERS / CALVIN JOHNSON | Director Shaun Collings / Big Block

Entertainment

Calvin Johnson posted this ESPN spot for “Transformers” on instagram last Friday.

National Water Safety Month: Not Out Of The Water

Print
National Water Safety Month

Advertising Agency:FCB Health, New York, USA
Chief Creative Officer:Rich Levy
Associate Creative Directors:Melissa Ludwig, Erica Thwaites
Retouch:Diego Speroni, Mark Petrella
Senior Designer:Mo Hy
Photographer:Ale Burset
Executive Producer:Sandra Gomez

WWF: Ecopatriots


Film
WWF

“2050 Poland for generations” is a 130 pages report about possible scenarios for Poland in the next 30 years. WWF and Boston Consulting Group analyzed economic, social and environmental consequences of “business as usual” vs what can be achieved if politics follow their tips. Ecopatriots is a visualization of this data. This animation is a collaboration of Poland’s top illustrators and a world known directors duo Kijek / Adamski.

Advertising Agency:McCann Worldgroup, Warsaw, Poland
Creative Directors:Bartek Klimaszewski, Marcin Sosinski
Art Director:Janina Szwykowska
Copywriters:Zbigniew Marczak, Tadeusz Konieczny, ?ukasz Ko?akowski
Accounts:Monika Brzezin?ska, Magdalena Kowerska
Clients:Klaudia Kro?l Jasin?ska, Katarzyna Kos?ciesza, Tobiasz Adamczewski, Sebastian Szustak
Strategy:Marcin Samek
Illustrator:Karol Banach, Igor Kubik, Pawe? Mildner, Ola Niepsuj, Acapulco
Directors:Kijek, Adamski

Fast Food Hamburgers Are Not On The Advertising Menu

The following two commercials are not the same. The products are similar, but let’s see how the two fast feeders differentiate on brand. Both commercials lack appetite appeal, which not so long ago was the cost of entry for a fast food commercial. Today, it’s about which lifestyle is more appealing—Wendy’s ennui or Burger King’s […]

The post Fast Food Hamburgers Are Not On The Advertising Menu appeared first on Adpulp.

“Brightburn” prefere o terror barato a virar o gênero de super-herói de cabeça para baixo

A premissa de “Brightburn – Filho das Trevas” de início intriga pela inversão de procedimento que promove na mitologia do super-herói. Se a concepção do ser poderoso que guarda a sociedade foi popularizada pelos quadrinhos ainda nos anos 30, na forma de uma retomada de princípios essencialistas que trocavam o duro cotidiano do mundo pós-crise …

O post “Brightburn” prefere o terror barato a virar o gênero de super-herói de cabeça para baixo apareceu primeiro em B9.

Polla Chilena de Beneficencia Loto: Recargado


Film
Polla Chilena De Beneficencia

Loto Recargado it’s a new product that gives you another chance of winning a big prize and to be the millionaire you want to be. That’s why we wanted to show a journey connected to young people where we don’t show extravagant luxuries, but instead, we show an enriching experience, culturally and socially speaking. Because with the new Loto Recargado, you have another chance to change your life.

Advertising Agency:VMLY&R SCL, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Digital Executive Digital Officer:Andres Diaz
Head Of Art:Emerson Navarrete
Creative Director:Gonzalo Ferrada
Art Director:Gonzalo Gallardo, Alonso Venegas, Sebastián Aenishanslins
Copywriter:Leo Aravena., Álvaro Parra
Social Media Manager:Javiera Ramos
Community Manager:Paz Castillo, Sofía Huaiquil
Retoucher:Paz Arriagada
Account Director:Diego Fernandez, Beatriz Brito
Account Executive:Nicolás Leal
Film Production:Acción Films
Film Director:Reca
Executive Producer:Matías Fernandez
Sound Music Production:Clio
Photography:Studio 7
Photographer:Rodrigo Vega
CGI & Retoucher:Lobo Studio

StarLife Assurance: Don't Let Life Get in the Way

StarLife Assurance Print Ad - Don't Let Life Get in the Way
StarLife Assurance Print Ad - Don't Let Life Get in the Way
StarLife Assurance Print Ad - Don't Let Life Get in the Way

An everyday unforeseen tragedy (Job loss, death of or injury to breadwinner) can ruin whatever dreams you had for yourself, your family or your business. StarLife Assurance provides many life insurance products to help you in times like these.

Real Plaza: The wrong gift

In Peru, 75% of the elderly adults feel abandoned by their families. On Christmas, while others Malls made campaigns for children gifts, in Real Plaza we created a campaign that promoted time with elderly adults: “The Wrong Gift”, we convinced our clients to buy a wrong gift for their grandparents. For what? To return to the mall, change it and share more time together.

Scuba Dogs Society: Death Straws

Scuba Dogs Society Print Ad - Death Straws
Scuba Dogs Society Print Ad - Death Straws
Scuba Dogs Society Print Ad - Death Straws

The Internet was shook by a viral video of a turtle with a plastic straw embedded in its nose. Still, this continues to happen to many ocean species. In fact, “plastic waste kills an estimated 100,000 marine mammals annually, as well as millions of birds and fishes”, according to The National Oceanographic and Atmospheric Administration. In spite of that, in just the U.S. alone, estimates suggest 500 million straws are used every day. Locally in Puerto Rico, yearly estimates are at 1.1 million straws (a LOT for a small island).

Instituto Hondureño de Turismo: Don't leave Honduras without visiting Honduras

Video of Don’t leave Honduras without visiting Honduras.

Tohum Autism Foundation: Autism School on Minecraft

According to the study by California University, Minecraft brings to a successful conclusion in education of children with autism as a subsidiary technology. Starting from this point, we carry out a special project either to create consciousness about autism and to provide the approach for the need of children’s education in 2 April World Autism Awareness Day.

First, we built our school’s building in the true architectural plan and 3D photos and transferred its interior and exterior architecture to the digital world. Then we carried our school to a special server. We created an area in our garden inside of the game. We created a special educational program for the lectures we will carry on there. By doing this, we found a sustainable project. We will prepare our students with special needs with a non-spatial educational approach.

WWF: Ecopatriots

“2050 Poland for generations” is a 130 pages report about possible scenarios for Poland in the next 30 years. WWF and Boston Consulting Group analyzed economic, social and environmental consequences of “business as usual” vs what can be achieved if politics follow their tips. Ecopatriots is a visualization of this data. This animation is a collaboration of Poland’s top illustrators and a world known directors duo Kijek / Adamski.

Video of WWF Ecopatriots

Barnabus UK: RENU

RENU is an initiative that enables homeless people to upcycle pieces of furniture that, like them, have been left on the streets. But awareness of the project was low. So Havas Lynx created a campaign that helped RENU stand out among charities and hipster furniture shops, showing how it not only restores furniture, but people too.

AstraZeneca: The Engine

Type 2 diabetes patients are notoriously wilfully ignorant as to the dangers involved with their condition. We needed a piece that communicated threat and urgency, but that resolved positively and hopefully to compel action. Told through a haggard Captain, this story conveys the perils of facing the sea with a vessel in dire need of maintenance and repair. With warning lights and worried panics, the ship’s engine breaks down, casting the entire crew in darkness and leaving them hopelessly exposed to the open ocean. At this moment we realise the Captain is actually describing the increased risk of heart failure associated with Type 2 diabetes. Thankfully, the engine begins to stutter and turn over, the lights are reillumined, and a second chance is granted. Safe return ensured, the film ends with the Captain pier side, urging fellow patients to act more proactively than he did, and live happier and longer as a result. “Know the danger before it becomes major”.