Hasta La Creative!

OpenX has lifted the lid on a targeting solution it claims will offer people-based advertising opportunities outside of the industry’s walled gardens such as Facebook and Google. Dubbed OpenAudience, the supply-side programmatic player claims the new offering is powered by proprietary data assets and is supplemented by data partnerships with partners such as LiveRamp and…

ThruPlay–an optimization option in which advertisers only pay for video ads that are watched to completion, for at least 15 seconds–is now the default optimization for video views campaigns on Facebook. The social network introduced ThruPlay last September for all video placements in Facebook, Instagram and Facebook Audience Network–including in-stream, Stories and News Feed–saying at…

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O Spotify começou um novo teste envolvendo a divulgação de podcasts hospedados na plataforma. O streaming agora está colocando episódios como sugestão em meio às listas de recomendações musicais. Segundo informações do The Verge, a plataforma tem colocado vários episódios de podcasts curtos entre as sugestões de músicas personalizadas numa playlist específica, chamada Your Daily …

O post Em teste, Spotify coloca episódios de podcasts junto com recomendações musicais apareceu primeiro em B9.

Online
Snapchat

LOGAN, an award-winning creative content studio, has partnered with Snap on the launch of the company’s endearing and buoyant campaign promoting its newly rebuilt app for Google’s Android operating system.

LOGAN acted as creative agency and produced the breezy #SnapforAndroid campaign in-house from start to finish. The spots feature the jovial friendship between Snap’s Ghostface Chillah icon and Android’s Green Robot, emphasizing Snap’s further integration of its platform with the mobile operating system.

Advertising Agency:Logan, Los Angeles, USA
Advertising Agency:LOGAN, New York, USA
Executive Creative Director:Alexei Tylevich
Creative Director:Marcelo Garcia
Executive Producer:Paul Abetemarco
Producers:Ryan Hitch, Davis Burns
Production Coordinator:Ehren Snyder
Designers:Sally Choi, Christina Liang
3D Animators:Aaron Kim, Ren Ratcliff, Daisuke Goto, Sei Sato
2d Animator:Kevin Alexander, Masa Otani
3d Modeling:Pedro Mendoza, Livio Huang, Shamus McGlynn, David Namkoong
Rigging:John Bloch, Kiel Figgins
Sound Design:Keith Ruggiero

Integrated
Burger King

Advertising Agency:MullenLowe, USA
Chief Creative Officer:Mark Wenneker
Executive Creative Director:Tim Vaccarino, Dave Weist, Scott Hayes
Svp:Scott Stripling, Enrique Camacho, Dustin Johnson, Zeke Bowman
Group Creative Director:Scott Stripling
Creative Director:Enrique Camacho, Dustin Johnson
Digital and Social:Dustin Johnson
Associate Creative Director:Jennifer Macfarlane, Cody Dummer, Allison Hughes
Director of Integrated Design:Michael Molinaro
Copywriter:Tara Nelson, Vanessa deBeaumont
Art Director:Britney Drotleff
Head Of Integrated Production:Zeke Bowman
Vp:Brian Smith, Tracy Maidment, ?Mike Cassell??, Kerry McKibbin
Executive Producer:Brian Smith, Melissa Mapes
Producer:Vera Everson, Laura Shackleford, Carlos Zalapa, Alicia Rodgers
Director Of Art Production:Tracy Maidment
Director Of Print Production:Aidan Finnan
Content Producer:Abbey Daniel-Green
Animator:Ryan Dight, Andrew Lee
Photographer:Erika LaPresto
Digital Imaging Supervisor:Nick Bleil
Digital Imaging Artist:Alex Abdalian
Senior Production Artist:Nat Novak
Group Strategy Director:?Mike Cassell??
Social Content Writer:Arielle Mulgrew
Senior Business Affairs Manager:Amy Keddy
Project Manager:Kelly Benson, Tia Coulter
Account Director:Kerry McKibbin
Account Supervisor:Alison Whisenant
Account Executive:Caroline Bailey, Leila Chee
Production Company:Missing Pieces
Director:Jared Knecht
Editorial:Friendshop!
Editor:Alex Pirrone
Assistant Editors:Lauren Hayes & Josh Nowlan
Motion Graphics:Rebecca Bolde
Managing Director:Melissa Mapes, Ian Jeffreys
Color:MPC NY
Colorist:James Tillett
Color Producer:Jenna Gabriel
Vfx:MPC NY
Vfx Supervisor:Rob Walker
Compositor:David Anger
Original Music:Butter Music & Sound
Composer:Tim Kvasnosky
Ecd:Tim Kvasnosky, Aaron Kotler
Butter:Aaron Kotler, Andrew Sherman
CCO:Andrew Sherman
Audio Post:Sound Lounge, NY
Sound Design:Tom Jucarone
Mixer:Tom Jucarone

Outdoor
Pizza Hut

Pizza Hut Restaurants wanted to increase the use of their app so customers could pay by phone instead of waiting around for the bill. This idea beautifully illustrates the single-minded message by showing the aftermath of eating pizza with a tomato splattered, grease-covered phone.

Advertising Agency:TBWA, Manchester, United Kingdom
Creative Directors:Gary Fawcett, Lisa Nichols
Art Director:Lewis Dunlop
Copywriter:David Ryan Jones
Photographer:John Allen
Motion Designer:Phill Buckland
Business Director:Mark Bostock
Account Manager:Jessica Rimmer

Direct Marketing
Coca-Cola No Sugar

Advertising Agency:WMcCann, Brazil
CCO:Hugo Rodrigues, André Marques
Coo:Kevin Zung
creative direction:Ricardo Weitsman, Nicolas Romano, Viviane Pepe
Head Of Art:Felipe Gomes
Creatives:Pedro Chaves and Alexandre Oliveira
Planning Vp:Luciana Padovani
Planning:Luiza Portella, Hugo Santos, Jorge Gloss, Carolinne Tavares, Mariana Valmoré
Account:Fabricio Aurichio, Tarso Campos, Bianca Almeida, Patricia Lopes, Renata Veloso, Rodrigo Ribeiro, Úrsula Silva, Tatiana Nascimento, Marina Nascimento
Media Vp:André França
Media:André Simões, Elton Baesso, Lorena Dias, Régis Rabelo, Maria Lúcia Zamprogno
Production VP:Tato Bono
Production:Nereu Marinho, Ricardo Rodrigues
Rtv:Juliana Lutterbach, Ana Borges
Motion:Yuri Porto
Projects:Erika Casal, Gustavo Tupinambá, Felipe Ribeiro, Juliana Melo
Pins Production:Fage Metais e Acessórios
Film Production:Square Pixel
Direction:Raphael Dias and Marcelo Vidal
Executive Producer:Aramis Barros
Producer:Marcelo Bombarda, David Bessler
Assistant Producer:Giovanna Imperatore
Cam Operator:Luiz Roberto Albertin
Editor:Hugo Freitas
Assistant Editor:Felipe Ferreira
Motion Graphics:Bernardo Ribeiro
Photographer:Lúcio Telles
3D and Post Production:Fujocka Creative Images
Sound Production:Supersonica
Artistic Direction:David Bessler
Executive Production and Coordination:Marilia K Franco
Animation:Visorama Diversões Eletrônicas
Account Visorama:Samanta Martins
Public Relations:Kerena Neves, Bruna Ramos

Print
Casa de Niños Manuel Fernández Juncos

There is a high level of child abuse in Puerto Rico. We did a campaign to claim attention. Children with tattoos. You are not supposed to tattoo a child, as well as you are not supposed to abuse a child. And both are marks that stay forever.

This is our big secret
It’s YOUR FAULT
Don’t tell anybody
This is between you and me
THIS IS OUR GAME
I know you want this
You Asked for it
Shhhhh…. QUIET
Don’t move

Scarred for life. (Young Boys’ Shelter “Manuel Fernandez Juncos”)

damn the day you were born
get out of my way
little shit
animal
you stink
get out of here
good for nothing
you are a nobody
I hate you
you are disgusting
shut up
dumb ass
I hate you
loser
you’re a lost case
I can’t stand you

Scarred for life. (Young Boys’ Shelter “Manuel Fernandez Juncos”)

It stays forever.

Advertising Agency:Lopito Ileana & Howie, Guaynabo, Puerto Rico
Creative Director:Tere Davila
A Creative Director:Alejandro Aguilera
Art Director:Radomes Germán, Jorge Tous
Retoucher:Radomes Germán
Copywriter:Alejandro Aguilera
Photographer:Jochi Melero

Além da ressurgência de movimentos de extrema direita, a Europa nos últimos anos também tem sido palco de diversas manifestações de ódio e preconceito nas redes sociais, onde voltaram a se acumular comentários e publicações racistas e antissemitas. Enquanto a União Europeia busca viabilizar formas legais de interromper este fluxo, a Licra – a Liga …

O post Campanha usa IA para ligar comentários de ódio das redes com publicidade preconceituosa do passado apareceu primeiro em B9.