Did you know that TikTok allows you to add specific hashtags to your favorites, so that you can quickly view content that’s been shared with that hashtag? Our guide will show you how this works. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the hashtag you wish to favorite….
Identidades que conversam de maneira diferente com pessoas diferentes
O post Variable Brand Voice: e se as marcas fossem mutantes? apareceu primeiro em B9.
Faltam menos de duas semanas para o início da última temporada de “Game of Thrones” e, enquanto a galera fica cada vez mais agitada para saber o destino final de seus amados personagens e descobrir de uma vez por todas quem vai ficar com o Trono de Ferro, as mais diferentes marcas estão querendo surfar …
O post Mountain Dew e Migos fazem remix da música de abertura de “Game of Thrones” apareceu primeiro em B9.
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Advertising Agency:DDB, Bogota, Colombia
Ceo:Borja de la Plaza
CCO:Andre Pedroso
Brand Manager:Adriana Taborda
Creative Director:Jorge Valencia
Art Director:Juan Felipe Arango, Laura fonseca
Copywriter:Eduardo Vargas, Felipe Cendales
The Infatuation will revive the popular survey of New York City restaurants this fall.
With the handful of acquisitions Bryan Goldberg has already made, Bustle Digital Group now has arms in event planning, an archive of snark and publications that cover anything from politics and tech to culture to fashion. But Goldberg said he hopes to expand that reach even more “in the coming years” until the media company…
When Google+ first launched in 2011, its purpose was to transform Google from a search company into one facilitating social connections, a social network that could be bigger and more comprehensive than Facebook and LinkedIn combined. In the words of Vic Gundotra, the person spearheading the project, the aim was to “[transform] Google itself into…
A cidade de Londres nos últimos dias foi “tomada” pela aparição de cinco seios infláveis gigantes. Espalhados pela região metropolitana, os quatro “balões mamários” foram instalados pela Elvie, uma empresa de tecnologia focada em necessidades das mulheres, para estimular a discussão pública sobre amamentação em tempo do Dia das Mães, que no Reino Unido é …
O post Seios gigantes invadem Londres para conscientizar sobre amamentação apareceu primeiro em B9.
Se tem um lugar no mundo onde as fake news causaram problemas seríssimos, esse lugar é a Índia. Por isso, o WhatsApp sempre se mostrou preocupado em como poderia melhorar acabar com esse problema, principalmente antes das eleições no país. E para isso, a plataforma lança agora uma nova ferramenta de checagem de notícias. De …
O post Na Índia, WhatsApp lança ferramenta que checa notícias antes das eleições no país apareceu primeiro em B9.
Viacom wants to be the entry point for direct-to-consumer brands looking to try TV advertising.
During the annual spring ad haggle, Viacom intends to speak to the brands that have typically relied on digital advertising and might have never aired a TV campaign.
Sean Moran, head of ad solutions at Viacom, points to several acquisitions the company has made over the last two years, including AwesomenessTV, VidCon and social marketing firm WhoSay, as entry points for these types of clients.
The precious nature of nature is overshadowed by the lack of awareness of the animal species in danger of extinction. So to raise awareness on the subject, we decided to represent some of these species in objects of desire because of their limited character, but this time the reason that their units are exhausted is different.
Migos, The Chainsmokers and several pro sports stars are crashing the “Game of Thrones” theme song on behalf of Mtn Dew. They are part of a star-studded cast the PepsiCo-owned brand recruited to cut a remix. Mtn Dew shared a video of the performance on its social media channels today, attempting to seize on the hype related to the HBO show’s final season, which kicks off April 14.
The video begins with the stars singing “Dew-Dew…Dew-Dew-Dew-Dew” over the normally fully instrumental theme song. Then it transitions into Migos laying down some Thrones-inspired hip-hop lyrics.
Golin New York is behind the video.
Google’s trapped. The search giant finds itself faced with mounting calls to better protect users’ data. But by doing ‘the right thing’–placating those privacy concerns–it could expose itself to similarly vociferous calls for it to be broken up under antitrust rules. One half of the digital duopoly has to choose whether it wants to cut…
The Carolina Hurricanes stood out among National Hockey League teams on Facebook, Twitter and Instagram in March, topping Twitter in growth and engagement for the month, as well as pacing Instagram in growth, according to social marketing firm Unmetric. Unmetric examined its cross-channel reports for all 31 NHL teams from March 1 through 31, and…
As Viacom’s annual upfront Presidents Dinners with agencies begin this week, the format may be the same, but several of the chiefs’ faces will be new–CEO Bob Bakish made several exec changes since last year–as is this year’s message to marketers: Thanks to a key acquisition last month, the company can help them reach half…
Purdue Pharma LLC, the company best known for producing and marketing such extended-release opioid painkillers as OxyContin, is looking for a new ad agency amid a wave of negative press and more than 1,600 state and federal lawsuits, the first of which was recently settled for more than $270 million. According to an email correspondence…
They come from a variety of backgrounds, but the CMOs of Kraft Heinz, Hulu and Casper stay current on industry trends with Adweek at their side. As we celebrate our 40th anniversary, we’re talking with brand marketers about what Adweek has meant to them in their careers.
The 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and the nominees for the advertising, media and public relations categories were revealed Tuesday morning. The International Academy of Digital Arts & Sciences will name the winners Tuesday, April 23, and actress and comedian Jenny Slate will…
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