Dentsu Aegis Network CEO of the Americas Nick Brien issued an industry “call to arms” last week during a panel at 4A’s Decisions 20/20. “I believe there has been a fundamental shift in the balance of power. We’re living in the age of the empowered consumer,” Brien said during the panel before calling on the…
“Hey Google, go to Walmart and do my grocery shopping.” Starting this month, Walmart customers will be able to ask Google Assistant to add groceries to their digital carts starting with expanded Voice Order functionality. Tom Ward, senior vice president of digital operations at Walmart U.S., said in a blog post that customers should be…
Facebook-owned messaging application WhatsApp teamed up with New Delhi-based digital media training startup Proto to create a tip line where “uncertain information or rumors” can be reported. The 2019 Indian general election will be held in seven phases, from April 11 through May 19. WhatsApp users can now submit messages that they deem suspicious to…
The history of the cold-activated can goes back 10 years. Coors “pioneered” the technology as a gimmick to alert beer drinkers of the “optimal” temperature to drink Coors Light and Coors Banquet. The mountains turn blue? It’s bottoms-up time. Fast-forward to today, and that same technology is part of a marketing crossover between Mountain Dew…
Search engines and social media platforms have amassed the power to influence elections, divide countries and even cost people their lives. For example, Dylann Roof’s Google search yielded false information about black on white crime statistics, influencing him to attack a primarily black church. On the other hand, technology can also serve a valuable purpose….
WPP is opening a large campus that will bring together various properties in one location, giving clients easier access to its talent and capabilities and becoming the latest agency holding company to do so. The over 200,000-square-foot Amsterdam campus, known as “Amsteldok,” will house all 1,500 WPP employees in the city from 15 agencies who…
Para a zoeira do Dia da Mentira, o Burger King criou ontem (01/04), o primeiro post com cheiro de hambúrguer em suas redes sociais. A foto traz a imagem de um Whopper, e incentiva o consumidor chacoalhar a tela do seu celular e sentir o aroma do principal sanduíche da rede. É claro que a …
O post Burger King brinca com “post com cheiro de hambúrguer” em suas redes sociais apareceu primeiro em B9.
Film, Online
FLUVIUS
Eandis and Infrax, the two large companies that were responsible for the distribution of gas and electricity in different parts of Flanders have merged. From now on, the new entity will be called Fluvius. In order to help Fluvius quickly build brand awareness and demonstrate the added value for its customers, BBDO has developed a launch campaign. Based on very smooth stories – on TV, radio, social and DM – the campaign illustrates how effortlessly Fluvius brings electricity and natural gas to the consumer.
Advertising Agency:BBDO Belgium, Brussels
Creative Director: Klaartje Galle
Art Director: Jasper Verleije
Copywriter: Sarah Huysmans
Design: Frank Schouwaerts
Social Creative: Maxim Andrien
Tv Producer: Patricia Van De Kerckhove
Strategic Planner:Barbara De Laet
Account Executive:Anne Le Page
TV Production Company: HamletDirector: WolfbergProducers: Ruben Goots, Jason Felstead, Thomas Hofman, Lauranne Crahey, Post production producers: Leslie Verbist, Dominique Ruys
A legal battle is also brewing in the wireless industry where Sprint sued AT&T, alleging that the carrier’s “5Ge” marketing falsely portrays the availability of fifth-generation mobile technology, commonly known as 5G.
In each case, the marketers opted to go to court instead of using the self-regulation system put in place by the Council of Better Business Bureaus’ National Advertising Division in which brands can submit claims against each other.
The NAD bills its system as less costly and burdensome than going to court. But Goldstein notes that NAD cases will not result in monetary rewards for the challenger if ads are found to be misleading. So “some brands feel they need to go for the bigger guns and the bigger impact of a Lanham Act challenge,” she says, referring to the name of the statute governing false advertising lawsuits.
If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.
When I founded Cactus in 1990, I was 26 and ready to make my mark on the world. I was full of ambition and ideas, but I needed a place to turn for inspiration and guidance.
So, I turned to one of the most successful ad men of all time, Mr. David Ogilvy. Ogilvy on Advertising is the closest thing agency owners have to a user’s manual for how to succeed in this crazy business. The insights shared by Mr. Ogilvy made a significant impact on me as an earnest young man with big dreams.
YouTube placed severe restrictions on the account of U.K. far right activist Stephen Yaxley-Lennon, who goes by Tommy Robinson, but the Google-owned video site did not ban him altogether. Robinson was a co-founder, spokesman and leader of the controversial English Defence League, which presents itself as a single-issue movement opposed to Islamism and Islamic extremism….
After co-founding Politico, John Harris is stepping down from his role as editor in chief and will be replaced by Matt Kaminski, currently the publication’s global editor. Harris will continue to serve as chairman of the editorial oversight committee, as well as editor in chief of Politico Europe. He will also be writing a column…
Como anunciado no ano passado, hoje, 02/04, é o dia em que o Google desliga oficialmente o Google+, sua rede social criada para competir com o Facebook. A empresa já havia desativado a criação de novas contas na plataforma em fevereiro, mas a partir de hoje começará a excluir todo o conteúdo da mesma. Inicialmente, …
O post Google encerra o Google+ hoje (e ninguém sentirá falta) apareceu primeiro em B9.
Film
Inter-LGBT
Advertising Agency:TBWA, Paris, France
Executive Creative Directors:Faustin Claverie, Benjamin Marchal
Art Director:François Claux
Copywriter:Swann Richard
Head Of Tv:Maxime Boiron
Tv Producer:Mathilde Nanot-Lachkar
Production:Wanda Paris
Director:Guilhem Machenaud
Producer:Olivier Dubocage
Head of Photography:Arnaud Schulz
Production Manager:Benjamin Zorrilla
Postproduction:TbwaElse
Video Editor:Stéphanie Pelissier
Sound Production:TbwaElse
Music and Sound Producer:Fanny Mithois
Sound Engineer:Eliot Just, Vendome Uhl
Website:DAN Paris
Project Lead:Justine Chevalier-Voguet
Head of Prod:Guilhem Vacher
Da:Emmanuel Cloarec
Project Manager:Glenn Pezier
Developers:Tristan Le Moigne, Thomas Ogier, Sidney Bourgallé, Marion Ott, Maurice Nguyen
April is Autism Awareness month. See how agencies are raising awareness for those living with the disorder and learn how you can help.
Eandis and Infrax, the two large companies that were responsible for the distribution of gas and electricity in different parts of Flanders have merged. From now on, the new entity will be called Fluvius. In order to help Fluvius quickly build brand awareness and demonstrate the added value for its customers, BBDO has developed a launch campaign. Based on very smooth stories – on TV, radio, social and DM – the campaign illustrates how effortlessly Fluvius brings electricity and natural gas to the consumer.
By the age of 30, the average woman is charged an extra $40,000 because of the Pink Tax, which is the extra amount of money women are charged for everyday products and services. It’s real and it’s everywhere….and to take action, European Wax Center (EWC) is launching the next phase of its Clio award-winning #AxThePinkTax campaign to raise awareness about this gender price discrimination.
Year two of this 360 campaign takes the brand’s efforts one step further and encourages women everywhere to take active steps to claim their worth. From driving awareness to providing women with the information and tools they need to take action, European Wax Center is igniting a movement that is making the Pink Tax impossible to miss.
Inclusive of social and digital content, OOH, live events, an influencer program, an in-center take over across 700+ locations, and a new dedicated website — complete with a birthday calculator so that women everywhere can see how much the Pink Tax has cost them to date — among other components, the campaign unapologetically calls out the absurdity of The Pink Tax and debunks anyone doubting the real-ness of this issue by showing gendered price discrepancies that follow women their entire lives, “from cradle to cane.”
In conjunction with the final season of “Game of Thrones,” Oreo is releasing limited-edition cookies inspired by the HBO series.
The cookies will be embossed with different house logos representing families who are left battling for the throne, as well as with the White Walkers from beyond the wall.
Fans can pledge their loyalty to either House Stark, House Targaryen, House Lannister or The Night King by using the #GameofCookies and #ForTheThrone, or by visiting Oreo’s website. Some fans will be rewarded for their fealty with “special treats” throughout the season.
Taco Bell gets it. Only in the zany and slightly questionable world of Taco Bell where the fourth meal exists would the Wild Naked Chicken Chalupa be considered a viable food choice. But in the world of branding and marketing, Taco Bell is the gold standard. It has done what many other brands know but…
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