Hasta La Creative!

O advento do streaming na sociedade trouxe inúmeros benefícios, mas prejudicou de leve o trabalho da publicidade em divulgar seus produtos. Se na TV o break já bastava para inundar o meio de propagandas, os serviços digitais e a “era do conteúdo” acabaram com a vida fácil e deixaram as empresas por trás destas plataformas …

O post Binge advertising? Hulu estuda inserir comerciais durante maratonas de séries apareceu primeiro em B9.

Facebook user data is still showing up in places it shouldn’t.

Researchers at UpGuard, a cybersecurity firm, found troves of user information hiding in plain sight, inadvertently posted publicly on Amazon.com Inc.’s cloud computing servers. The discovery shows that a year after the Cambridge Analytica scandal exposed how unsecure and widely disseminated Facebook users’ information is online, companies that control that information at every step still haven’t done enough to seal up private data.

In one instance, Mexico City-based digital platform Cultura Colectiva, openly stored 540 million records on Facebook users, including identification numbers, comments, reactions and account names. The records were accessible and downloadable for anyone who could find them online. That database was closed on Wednesday after Bloomberg alerted Facebook to the problem and Facebook contacted Amazon. Facebook shares pared their gains after the Bloomberg News report.

Continue reading at AdAge.com

Google released its annual diversity report, revealing modest gains by women, Black+ and Latinx+ groups in hiring in 2018 and overall representation in 2019. The tech giant’s results mirrored those recently reported by other companies in the sector, such as Facebook, Twitter and Pinterest: slow progress and acknowledgement of the need to do more. “Diversity,…

Ralph Lauren announced on Wednesday that it has consolidated all of its global media buying and planning efforts with four agencies from 12. The selection follows a review that involved 11 agencies, although it is unclear which ones. Publicis’ Zenith, named agency of record for global strategy and buying, has been awarded most of the…

Consider this an overnight success story almost a decade in the making–Klaviyo, an email service and marketing company founded in 2012– is currently the hottest company on the block thanks to the ongoing drama with Shopify. As news rolled out over Mailchimp leaving Shopify’s marketplace, many merchants forced to make a decision about email service…

“Capitã Marvel” segue calando a boca do povo preconceituoso. Depois de se tornar a maior bilheteria de estreia de um filme protagonizado por uma mulher, o mais recente capítulo do universo cinematográfico da Marvel é agora, pouco menos de um mês depois de seu lançamento, o mais novo membro do “clube do bilhão”, a lista …

O post “Capitã Marvel” é o 1° filme de super-herói estrelado por uma mulher a fazer um bilhão de dólares na bilheteria apareceu primeiro em B9.

Accenture Interactive today announced it has reached a deal to acquire Droga5 in what it’s calling a game-changer for the business.

Buying Droga5 could put to rest the notion that consultants pose little threat to ad agencies because they lack creativity. Still, skeptics have questioned the ability of creative shops to thrive under the ownership of big consultancies, which have attempted to bolster their marketing services offerings in recent years via acquisitions.

Accenture Interactive did not disclose the financial terms of the deal. But a spokesman confirmed it was the largest agency acquisition the group has made when measured by price, revenue and headcount. That suggests a price tag north of the $283 million it paid in 2013 for Acquity Group, a large Chicago-based digital agency.

Continue reading at AdAge.com

Sen. Elizabeth Warren introduced new legislation today that would hold corporate executives criminally liable when their companies experience major data breaches, engage in criminal activity or cause widespread consumer harm. The Corporate Executive Accountability Act, which Warren teased Tuesday in a Washington Post op-ed, would hold criminally liable the executives of any corporations making more…

A Uber, em parceria com a CUFA – Central Única das Favelas, lançou uma campanha feita inteiramente pelos moradores de Heliópolis. As peças retratam as demandas e realidades locais e serão veiculadas tanto na comunidade quanto nas regiões do entorno, como em estações de trem e metrô, além de utilizar georreferenciamento para impactar o público …

O post Uber cria campanha com moradores de Heliópolis para estimular empreendedorismo local apareceu primeiro em B9.

Como a última conferência da empresa bem deixou claro, a Apple vive um momento de transição inusitado, saindo do seu posto de fabricante de hardwares para passar a focar nos serviços que oferece em seus produtos (e das rivais). Os celulares, tablets e computadores da marca ainda estão nos seus planos, porém, o que a …

O post Novo comercial da Apple busca provar o quão úteis são os produtos e serviços da marca no ambiente de trabalho apareceu primeiro em B9.