Every day, Americans interact with countless brands. Brushes with brands come during mealtimes, while shopping, while shipping and even while sleeping. As such, a brand’s existence is essentially a never-ending competition for the attention and affection of customers. And thanks to a new ranking from Morning Consult, we have an understanding of what brands are…
Another challenger brand is getting into the publishing business. Bumble, the dating and networking app, is launching Bumble Mag, a lifestyle publication, in partnership with Hearst Magazines’ branded content studio, HearstMade. The first issue will be available Friday and feature entrepreneur, model and Bumble user Lauren Chan on its cover. The editorial team plans to…
Few relationships better deserve the status of “it’s complicated” more than that of France and Britain. The two nations spent the better part of 1,000 years at war with each other, and while the 20th century’s World Wars made them allies, that’s not quite the same as becoming friends. So as the U.K.’s decision to…
Adidas just nabbed one of the world’s most coveted celebrities. The athletic brand is teaming up with none other than Beyonc? Knowles-Carter to relaunch her own activewear brand, Ivy Park, in partnership with Adidas Originals. Additionally, Beyonc? will serve as a creative partner for the brand and work with Adidas to create new athletic clothing…
Under new owner Marc Benioff, Time Magazine’s legacy Time 100 brand is getting an expansion. The brand’s tentpole designation, where it selects the 100 most influential people of the year and honors them at a corresponding gala, will be expanded into a daylong summit this year, dubbed the T100 Summit. With Cadillac and Citi as…
It’s generally accepted that marketing’s responsibility is filling the top of the funnel through brand awareness and content marketing efforts while the sales team is ultimately responsible for winning new business. This old-school thinking has perpetuated the perception that marketing is a cost center with sales as the revenue engine. It’s this thinking that creates…
Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso.
The high-octane 60, 30 & 15 sec-second film will run across Twitter, Instagram and YouTube. It breaks on 4th April.
The film highlights Honda Racing’s new strategic position, “Powered by Honda”, reviving the strapline made famous on the F1 cars that won so many races and championships between 1988 and 1992. The stylised film shows iconic Honda vehicles – performance cars, motorbikes, lawn mowers, speedboats and even an aircraft – all of which share being powered by Honda power units – participating in a race on an F1 racetrack. At the end of the animated sequence, they all morph back into Red Bull and Toro Rosso F1 cars and the film switches to real footage of the cars on a track.
To demonstrate how the technology available in the Nissan Qashqai can be truly useful and reliable, we told the story of a dad summonsed in the middle of the night to pick up his daughter, a situation that many can be ‘tagged’ in — whether the parent or the teenager. ‘ProPILOT’ fulfils its role, keeping the tired dad safe and sound while ‘rescuing’ his daughter after a heartbreaking night out.
Against the backdrop of a rapidly evolving marketing economy hinging on digital customer experience, Blue Acorn, a digital commerce UX design and strategy agency, has merged with data-driven marketing solutions provider, iCiDIGITAL to better meet the demands of this clear and building industry trend. The new company, Blue Acorn iCi, will be co-led by Greg…
Before 2015, Target stores featured two distinct colors besides the store’s signature crimson. Pink represented girls clothing, toys and bedding, often adorned with dolls and princesses, while blue indicated action figures and sports and, by association, boys’ items. In 2015, Target changed the game by taking away references to gender in departments that they decided…
Did you know that TikTok allows you to share other users’ videos outside of the video-sharing application? Our guide will show you how this works. Note: These screenshots were captured in the TikTok app on iOS. Step 1: Tap the arrow icon on the video you wish to share. Step 2: Tap one of the…
Depois de ser lançado para dispositivos iOS em um número limitado de países no mês passado, o WhatsApp Business agora está sendo implantado no mundo todo para quem usa iOS, incluindo o Brasil. Para Android, ele já está disponível oficialmente desde o ano passado. O app é uma versão do já conhecido aplicativo de mensagens, mas que permite que …
O post WhatsApp Business chega ao Brasil para dispositivos iOS apareceu primeiro em B9.
It’s been quite a year for Sandra Oh, thanks to her hit series Killing Eve, about an MI5 operative (Eve Polastri, played by Oh) tracking an assassin (Villanelle, played by Jodie Comer) around Europe. Oh was nominated for an Emmy and won Golden Globe and Screen Actors Guild awards for the role, which also led…
The WhatsApp Business application, which debuted for Android devices in January 2018, is now available for the iPhone in select countries. The Facebook-owned messaging app said that starting Thursday, WhatsApp Business is available via the iTunes App Store in Brazil, Germany, Indonesia, India, Mexico, the U.K. and the U.S., with a global rollout expected in…
The Cannes Lions Festival of Creativity announced on Wednesday that Alexander Nix, founder and former CEO of controversial data and political Cambridge Analytica, would be among its list of featured speakers for this year’s five-day event. Nix was forced to step down after his firm was tied to a massive data breach that exposed the…
Cond? Nast has found its first global CEO. Roger Lynch, formerly CEO of Pandora, will fill the newly created role to accommodate a new company model in which Cond? Nast and Cond? Nast International operate as one. Cond? announced the combined operations in November last year, leading many to question what kind of person would…
The once-cushy publisher of Vogue, The New Yorker and Vanity Fair chose Roger J. Lynch, formerly of Pandora, to steer it through a challenging time.
(TrendHunter.com) The conceptual ‘Gemic’ watch is a high-end timepiece that conveys an existential aesthetic to the wearer on a daily basis to keep them intrigued and delighted each time they glance at…
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