Apr
09
Country or Not, Lil Nas X’s ‘Old Town Road’ Hits No. 1 on the Billboard Chart
Posted in: UncategorizedThe viral, genre-defying single may have been deemed insufficiently country, but the controversy helped send it to the top.
Apr
09
How to Ensure Your Second-Party Data Is Ethically Sourced
Posted in: UncategorizedAt a time when reports of unethical and questionable data use are a seemingly regular occurrence, marketers must double down on their commitment to be responsible practitioners. That means ethically sourcing data, whether it comes from a syndicated audience data provider or a trusted brand partner. As consumers, we talk about ethically sourcing everything from…
Apr
09
This Bleak Site Tracks the Days Since George R.R. Martin Wrote a Game of Thrones Book
Posted in: UncategorizedIt’s been eight years of nights dark and full of terror since George R.R. Martin last published a new book advancing the series that inspired HBO’s megahit Game of Thrones. And while it’s been fun for book lovers to go into recent seasons blissfully unaware of what to expect, the long gap combined with Martin…
Apr
09
Spotify + “Game of Thrones”: mostra quem seria o dono do trono de ferro de acordo com playlists
Posted in: Uncategorized
Antes da estreia da oitava temporada de “Game of Thrones”, o Spotify apresenta alguns dados relacionados à série em sua plataforma, e brinca com a ideia do novo dono do trono de ferro ser o personagem com a playlist mais ouvida no streaming. A plataforma revela que soma mais de 380 milhões de streams entre …
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Apr
09
Country or Not, Lil Nas X’s ‘Old Town Road’ Hits No. 1 on the Billboard Chart
Posted in: UncategorizedThe viral, genre-defying single may have been deemed insufficiently country, but the controversy helped send it to the top.
Apr
09
Budweiser Surprised Dwyane Wade With 5 Visitors Whose Lives He Changed for the Better
Posted in: UncategorizedDwyane Wade has spent much of this NBA season, his last in the league, exchanging jerseys with today’s top players. It’s created some touching moments with Wade’s longtime friends and rivals, and now Budweiser is putting an even more emotional spin on Wade’s gesture of respect and appreciation. In a tear-jerking, 4-minute spot from agency…
Apr
09
Eesti Haigekassa: What's Your Excuse?
Posted in: UncategorizedPrint
Eesti Haigekassa
Obesity in office workers is a big problem in Estonia. People don’t move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.
Advertising Agency:Optimist Creative, Tallinn, Estonia
Creative Director:Oliver Lomp
Project Manager:Kadri-Liis Nikopensius
Art Director:Bruno Palmik
Copywriter:Oliver Lomp
Photographer:Ken Oja
Additional Credits:Matz Topkin, Rein Pärn, Jakob Rosin
Apr
09
FIAT: Spoiler
Posted in: Uncategorized
Film
Fiat
In a humorous way, the artist releases the special bonuses and zero rate for the main lines of the automaker. As she walks through the set of recording between wires and cameras, the global invites the audience to a “party” that, she says, will continue in the social media of Fiat.
Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Director:Tomas Correa, Luciano Lincoln
Art Director:Marcelo Maciel
Apr
09
Subaru: Outdoor Protection
Posted in: Uncategorized
Statistics show that the number of people suffering from skin cancer is incrementing and our clients at Subaru are no exception to that reality. This is why we have chosen to give them additional protection against the harmful rays of the sun to help them when as they go about their outdoor leisure or sports activities.
With the aid of the new Subaru Forester we travelled in search of the Jagua, a fruit used for generations by the Emberá, an indigenous community in the northern region of Panama, which uses the ink extracted from the fruit to paint their body and protect themselves from the harmful rays of the sun when they go hunting or fishing.
We later returned to the city and with the assistance of two artists, which learned this ancient technique from the Emebrá, we gave this extra protection against the harmful rays of the sun to our clients that were constantly exposed to the sun during their outdoor sport activities. It is important to point out that this protection from the sun lasts for two weeks on your skin and then fades away.
Apr
09
Lakewood: Wake Her Soul
Posted in: Uncategorized
Henry strikes the strings of his dusty acoustic guitar. Memories of forgotten days shoot through his head.
Apr
09
Jeep: What Is Your Next Adventure?
Posted in: Uncategorized
Developed by CRIE, the content and creative core of FCA and the SunsetDDB agency, the brand strategy in social networks has created a movement engaging audiences and influencers, to tell us about their next adventure, inspired by a video manifesto broadcast on all Jeep digital channels. To inspire the posts, the brand prepared a series of stickers available as gifs on Instagram. The figurines reinforce the Jeep environment with representations of cars, nature and trails.
Apr
09
Boatos.org: The Story of Tsutomu Yamaguchi
Posted in: Uncategorized
True stories may seem fake. Fake stories may seem true. This is the message from Boatos.org, a brazilian fact-checking website that identifies and debunks hoaxes and fake news since 2013. To raise awareness on the subject, agency Filadelfia and production company Março created this branded-content animated video, telling the unbelieavable true story that Tsutomu Yamaguchi lived during World War II.
Apr
09
imre, LLC: Social Marketing Program Director, imre Health
Posted in: UncategorizedBenefits, Supplemental Benefits, 401k, Reduced Friday Schedule, Mind & Body Benefit:
imre, LLC:
imre is one of the fastest growing and most exciting agencies working in healthcare marketing today.
Los Angeles, California
Apr
09
Two ABC Sitcom Moms Shop at JCPenney in Unique Custom Content
Posted in: UncategorizedFor the first time ever, ABC united characters from two separate shows for a unique piece of custom content. Creators used Jenna Fischer (from Splitting Up Together) and Katy Mixon (from American Housewife) to let fans see what it would be like if the two found each other in a JCPenney store. It’s the first…
Apr
09
TikTok: Here’s How to Use TikCodes to Connect with Others
Posted in: UncategorizedDid you know every TikTok user has a TikCode that other users can scan to quickly find their profile on the video-sharing platform? Our guide will show you how to share your own TikCode, as well as how to scan someone else’s TikCode to find their profile. Note: These screenshots were captured in the TikTok…
Apr
09
5 Golden Rules of Engagement to Create a Winning Global Marketing Strategy
Posted in: UncategorizedLike everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago, marketers basically controlled a linear consumer journey. So global really just meant translating unified ad campaigns made up of TV, print, OOH and radio for other…
Apr
09
Using Trust as the Driving Force Behind Marketing Strategies
Posted in: UncategorizedIn 2015, Nobel Prize-winning economists Robert Shiller and George Akerlof published a book with a chilling theory: We are all pawns in a market that thrives on manipulation and deception, filled with sellers that exploit our psychological weakness and gullibility for profit. Whether or not you side with Shiller and Akerlof in viewing this trend…
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