Apr 09

Using Trust as the Driving Force Behind Marketing Strategies

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In 2015, Nobel Prize-winning economists Robert Shiller and George Akerlof published a book with a chilling theory: We are all pawns in a market that thrives on manipulation and deception, filled with sellers that exploit our psychological weakness and gullibility for profit. Whether or not you side with Shiller and Akerlof in viewing this trend…

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