Cliff Sims is far from the average ad industry executive. For one, he is currently suing his own former employer, President Donald Trump, for allegedly using the Trump 2020 campaign organization to “improperly seek retribution against” him, according to The New York Times. He has also been the subject of a Twitter rant from Trump…
Virginia’s thrilling, 85-77 victory over Texas Tech in overtime during last night’s NCAA men’s basketball championship game averaged 19.6 million viewers, according to Nielsen. That’s a 23% increase over last year’s final on TNT and TBS, which historically draws a smaller audience than CBS’, but a 15% drop compared to CBS’ final in 2017. The…
Several of the largest advertising trade groups are banding together to push for a federal data privacy law. The Association of National Advertisers (ANA), American Association of Advertising Agencies (4A’s), Interactive Advertising Bureau (IAB) and others are creating a coalition called “Privacy For America,” which will work with Congress to draft and potentially pass legislation…
Casting animals in TV spots is nothing new, but 32 years ago, computer giant Commodore showed just how effective it could be. In 1986, the computer mouse was still a newfangled device. Tasked with explaining how one worked, agency Ted Bates decided to hire the most logical demonstrator: a cat. As Adweek reported at the…
Thirty-five years ago, Chicago ad agency Dancer Fitzgerald Sample cast a retired manicurist named Clara Peller in a Wendy’s ad. In the spot, Peller inspected a competing chain’s oversized bun and bleated: “Where’s the beef?” The phrase saw Wendy’s sales jump 31 percent and fast became part of the American vernacular. (Alas, Wendy’s fired its…
O governo do Japão divulgou nesta terça o novo design de sua moeda nacional, o iene. As alterações acontecerão tanto para as moedas físicas quanto para as notas, mas as últimas contarão com as mudanças mais drásticas e que incluem até alterações das personalidades homenageadas em suas cédulas. Entre as mudanças gerais anunciadas pelo ministro …
O post Moeda nacional do Japão, iene ganhará novo design apareceu primeiro em B9.
O Festival Internacional de Criatividade Cannes Lions quer orientar os jurados de todas as categorias da premiação a não perpetuarem preconceitos e desigualdades de qualquer tipo na edição deste ano. O festival criou uma nova diretriz com foco na orientação dos jurados para o combate de estereótipos de raça, gênero, etnia, idade, entre outros. A …
O post Cannes Lions cria diretriz para que jurados não perpetuem preconceitos apareceu primeiro em B9.
Harmon Brothers, the masterminds behind Squatty Potty’s pooping unicorn, have taken on a topic even more taboo than bathroom habits: porn addiction. But despite the lecture-from-a-youth-pastor vibe of the topic, the ad creatives manage to keep their cheeky sense of humor intact. Creating a superhero called Colossal Man, who can hoist an occupied car but…
The NHL is recruiting a group of youth advisers–who will be known as the NHL’s Power Players–to help the league better connect with Gen Z and get them invested in the sport. This council will assist and provide insight and suggestions to the league on matters including marketing, community engagement, events, social content and understanding…
The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency–which recently secured exclusive partnerships with several major publishers, including Hearst and USA Today–bills itself as the first agency to…
O Google anunciou hoje que fez várias parcerias com empresas de análise e gerenciamento de dados de código aberto a fim de integrar seus produtos ao Google Cloud Platform e oferecê-los como serviços gerenciados e operados por seus parceiros. Os parceiros em questão são as empresas Confluent, DataStax, Elastic, InfluxData, MongoDB, Neo4j e Redis Labs. …
O post Google anuncia novas integrações de código aberto para concorrer com AWS apareceu primeiro em B9.
(TrendHunter.com) SHOWFIELDS is a four-story beauty store in NYC. With over 30 brands focused on beauty, home, and style & design, the business can be identified as an Instagrammable one-stop-shop for direct-to-…
San Francisco-based Postmates has announced the selection of Mother Los Angeles as its creative agency of record. In conjunction, the brand and agency debuted their first work together: new out-of-home creative, which began being rolled out in key markets this week such as L.A., New York, Las Vegas, Phoenix, Miami and San Diego. Playing off…
The tension between this former couple is so thick you could cut it with a knife. The split was obviously contentious (the gal has moved on) and they’re having a clipped conversation over breakfast about her new partner’s dubious character and her perceived lack of parenting skills. The guy, meantime, is intractable. Their young son,…
A few years ago, Eric Eslao found himself checking out some dispensaries in California, where recreational marijuana has been legal since 2016. Eslao wasn’t looking to score some Bubba Kush; he was on a research mission to see what sorts of edibles–treats like cookies or candy infused with THC, the psychoactive chemical in marijuana–were on…
It appears the no-call during the NFC Championship Game that may have kept the New Orleans Saints out of Super Bowl LIII has been on Drew Brees’ mind. In a new national broadcast ad for Untuckit from creative agency Amalgam and directed by Native Content’s Shaun Collins, the Saints quarterback jumps at the opportunity to…
Kyle Jackson is sitting down for a tough conversation with a seasoned employee who has ignored multiple warnings from his boss about bad office behavior. This is strike three. Indignant, the worker protests to Jackson–his numbers are strong, and he’s worked at the firm for decades. Finally, the employee sighs, and a thick silence fills…
Um tempo atrás, alguns meses antes de entrar na sua campanha publicitária para o Oscar mais cara (e vitoriosa) com “Roma”, a Netflix vinha tomando interesse em possuir sua própria rede de cinemas para impulsionar suas chances nas temporadas de premiações. Negociações chegaram a rolar com a Landmark Theaters (que depois seria item de interesse …
O post Netflix pretende comprar cinema histórico de Los Angeles apareceu primeiro em B9.
In an age where so many books on branding and marketing resort to a gimmicky approach, it’s refreshing to get a back-to-basics but comprehensive look at the business. That’s what we get with Lindsay Pedersen’s Forging an Ironclad Brand: A Leader’s Guide. This book really is a lengthy Branding 101 lesson. Pedersen starts with defining […]
The post Forging An Ironclad Brand Gives Us Much-Needed Marketing Basics and More appeared first on Adpulp.
Além dos grandes jogos de sempre, a atual temporada da NBA é também a última da carreira de Dwayne Wade, jogador do Miami Heat que é também um dos mais conhecidos e celebrados da liga de basquete hoje. A aposentadoria do astro não vem acontecendo desapercebida: em todos os jogos, Wade foi trocando camisas com …
O post Homenagem da Budweiser a Dwayne Wade lembra que o esporte é muito mais que um jogo apareceu primeiro em B9.
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