MillerCoors’ products–lots of them–are coming to Hulu programming in what will be the streaming service’s most expansive integration ever. The adult beverage company is the first advertiser to work with Hulu on multiple brand integrations, spanning at least 10 episodes of four original programs. “As more and more consumers shift to OTT and streaming, those…
Did you know Snapchat allows you to clear your search history anytime you want? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear icon in the…
As more industry attention is being paid to consumer experience as an interplay of physical and digital touchpoints, the definition of experiential marketing is getting used in wide and varying degrees. Some think the “Real People, Not Actors” series of Chevy spots could be construed as experiential marketing while admirers of the Fearless Girl statue,…
(TrendHunter.com) Designer Brodie Neill has captured public attention by way of his eco-concerned pieces — from glacier chaise longue to ocean plastic dining tables, and the creative’s latest endeavor shares…
(TrendHunter.com) Grooming a pet is usually quite the process when using a bathtub or shower to get the job done, so the conceptual ‘Petstyler’ appliance has been designed as a dedicated solution to make…
New research suggests that one key to direct-to-consumer wallets could be streaming services. Hulu partnered with the video ad-tech company Telaria on new research that shows connected TV, or CTV, is a key channel for DTC brands to increase reach and drive brand awareness among a mobile-first demographic. DTC shoppers surveyed said they spend 80%…
Last year, the CEO of Swedish engineering firm Sandvik blasted through a maze of glass using a 38-ton mining machine to show the strength of their automation product. It was a bizarre, yet eye-catching way to demonstrate their suite of services that begged for some kind of follow up. To show more of the company’s…
The fallout of Sizmek’s Chapter 11 proceedings continues with the ad-tech company confirming on Tuesday that it has parted ways with a number of employees with estimates of the total number of layoffs among its U.S. headcount ranging between 30 and 80. Sources contacted Adweek noting how the private equity-owned company had laid off 30…
Jake Orta was not aware he was searching the bins of Mark Zuckerberg’s house until we told him who owned the place.
(TrendHunter.com) Aging gracefully has never been more accessible, as technology and health advancements intersect to offer senior consumers comfort, and connectivity—this list of 20 senior health aids dives…
(TrendHunter.com) Stander’s Couch Cane is a sofa accessory that makes traditional seating more accessible and supportive for those with mobility issues or injuries. The sleek product boasts an ergonomic safety…
When a brand’s primary advertising claims fail to play out in real life, the result is more cognitive dissonance. In other words, it’s exactly what no one wants. In days gone by, a brand could make a questionable claim and more easily get away with it. In today’s information economy, there’s no getting away with […]
The post It’s A New Day: Customer Experience (Cx) Makes or Breaks Your Brand Promise appeared first on Adpulp.
(TrendHunter.com) The cider brand Somersby just dropped what claims to be the world’s first real grass slippers—slippers with actual living grass.
The Somersby Grass Slippers are handmade over in Sweden…
(TrendHunter.com) The Ariel Nomad Tactical Buggy is a rugged transportation solution for drivers that will enable them to easily tackle their choice of off-road terrain or even traverse urban landscapes without…
The former prosecutor has found new notoriety — and big ratings — with her ferocious harangues on behalf of an old friend, President Trump.
Direct Marketing
Shakepeare
Dead Zones are oxygen depleted bodies of water created by the negligent dumping of waste.
These Dead zones are destructive and costly, suffocating marine life and costing the US over $85 million in lost commercial fishing revenue.
Only by identifying and monitoring at-risk bodies of water, can we prevent and reverse dead zones— saving ecosystems and economies alike.
B.O.B. is the first and only fishing bobber that identifies dead zones before they become dead zones.
Advertising School:Miami Ad School, Miami, USA
Creative Director:Jerrod New
Art Director: Andrea Baridon, Rebecca Friedman
Copywriter:David Cabezas, Aaron Geerts
Print
Burger King
Advertising Agency:Brother Escuela de Creativos, Colombia
Outdoor, Print
Enviaflores.Com
Advertising Agency:VMLY&R, México City, Mexico
Global Chief Creative Officer:Debbi Vandeven
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Alexis Ospina
Chief Account Director:Eduardo Delgado
General Creative Director:Luís “madruga” Enríquez
Creative Director:Rodrigo Casas
Art Director:Luís “madruga” Enríquez, Gilberto Garcia
Copywriting:Rodrigo Casas
Production Company:Julieta
Executive Producer:Juan Pablo Osio
Retouch: Masai, Daniel Ruiz
Media, Promo, Direct Marketing, PR
LIFETIME
Synopsis: We all like to take care of ourselves but there is a part of the body to which we pay special attention: our hands. Therefore, the World Day of the Fight Against Breast Cancer, and with the support of the Ministry of Health, we created a beauty salon in the center of Mexico City. We replace the manicure pads with two prosthetic sinuses. Thus, while the women were doing their manicures, they learned how to do a breast self-exam. Our manicurists were cancer survivors and in addition to taking care of their hands, they taught them to take care of themselves inside.
Advertising Agency:VMLY&R, México City, Mexico
Ceo:Hector Fernandez
Chief Creative Officer:Alexis Ospina
Head Of Art:Luís “madruga” Enríquez
Creative Directors:Sara Collazo, Sheila Losada A
Copywriter:Sheila Losada, Tania Lopez
Client Services:Eduardo Delgado
Vp – Planning:Alfonso Borreguero
Account Director: Danie, Christian Ayala
Marketing Director:Carolina Restrepo
Brand Manager:Raul Rodriguez
Productora:Oriental Films
The White House Correspondents-focused panel at the NAB Show 2019 in Las Vegas was one of the conference’s most timely to date. NBC News chief White House correspondent Hallie Jackson, PBS NewsHour White House correspondent Yamiche Alcindor, CBS News Radio White House correspondent Steven Portnoy (who said he came to Las Vegas on Air Force…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
