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Film
Sandvik
Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it.
Advertising Agency:Forsman & Bodenfors, Goteborg, Sweden
Account Supervisor:Greger Andersson
Account Manager:Åsa Pedersen
Creatives:Kim Cramer, Bjorn Engstrom, Stefan Thomson, Anton Eriksson, Viktor Eriksson
PRstrategist:Bjarne Darwall
Digitalstrategist:Peter Gaudiano, Malin Careborg
Designer:Ingrid Arnsand Jonsson, Jerry Wass
Planner:Daniel Sjöstrand
Technical Producer:Helena de Brun
Photo Credit:Patrik Olsson
Production Company:Bleck Film
Director:Marcus Svanberg
Producer:Robert Feniger, Natasha Chapman
Exec Producer:Josefin Kollberg
P.:Carl Nilsson, Jo Eken Torp, Andres E Sanchez
Editor:Johan Kjellberg
Colorist:Nicke Jacobsson
Online:Wille Rising
Service Production Miami:Green Tea Films
Sound:Fredrik Sundberg, Plop
Media
Le Drugstore Parisien
Advertising Agency:Wunderman Thompson, Paris, France
Executive Creative Director:Thomas Derouault
Creative Directors:Paul-Émile Raymond, Adrien Mancel
Art Directors:Florian Amoneau, Gael Caron, Julien Chesne
Copywriters:Thomas Blanc, Benoit Salles, Eric Auvinet
Motion Designer:Thomas Mouilley
Executive Managing Director:Florent Depoisier
Senior Project Manager:Etienne Pernet
Project Manager:Solenn Laurent
Head Of Strategy:Virgile Brodziak
Communication Manager:Laurence Ballarin-Baudoux, le drugstore parisien
Marketing Manager:Delphine Bresson, le drugstore parisien
Film
Burger King
From April 9 to May 6, for any purchase of a WHOPPER® Cheese & Bacon menu, a flame-grilled glass will be offered. But some of these glasses are grilled more than others. The lucky ones who will fall on these glasses collectors will be able to exchange it for a WHOPPER®.
Advertising Agency:Buzzman, Paris, France
Vice President:Thomas Granger
Managing Director:Julien Levilain
Art Directors:Mickael Krikorian, Victor Sidoroff
Copywriters:Mickael Krikorian, Victor Sidoroff
Account Director:Loïc Coelho
Account Executive:Adélaïde Destaillats
Account Executive Assistant:Marc-Antoine Fiard
Head Of Strategic Planning:Clément Scherrer
PR & Communication:Manager Paul Renaudineau
PR & Communication Assistants:Nina Barbanel, Clémentine Eouzan
Rights Management:Dee Perryman
Head Of Tv Production:Vanessa Barbel
Tv Producer:Katya Violi
Production:My Kitchen Society
Postproduction:Firm
Sound Production:Schmooze
Director:Brice Vassault
Print
Mintur
Holidays reduce 30% the chance of having a heart attack. Take holidays.
Too much workload increases the risk of dementia. Take holidays.
Advertising Agency:Young&Rubicam, Montevideo, Uruguay
Creative Director:Juan Cardeillac
Art Director:Valentina Amilivia
Copywriter:Fernando Cachón
Direct Marketing
Finish
Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Su?la, Ilg?n, Karata? and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water.
The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uluda? Economical Forum.
Advertising Agency:Havas, Istanbul, Turkey
Chief Creative Officer:Ergin Binyildiz
Creative Director:Yavuzhan Gel
Art Directors:Serhan Kocak, Sezgin Bulut
Copywriter:An?l Süleyman Ç?nar
Client Services Director:Berk Y?lmaz
Client Services Team:Hare Lilya Ganiç, ?rem Pusal
Photography & Retouch:P Blok
Photographer:Baris Onder Guler
Product Producer:U?ur Vanl?, Medyabank
Glassmaker:Musa Teke, Safir Cam
Glass Mold:Mehmet Öztürk, Özay Cam
Glass Print:Halit Samsa, Nurcan Bask?
Marketing Director:Tar?k Bayar
Senior Brand Managers:Cem O?uzcan, Harun Çeliksoy
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In 2018 opens the Be Comporta, a space where the proximity, the well-being, the tranquility are the dish of the day. The space, in the image of the brand, was projected taking into account the surrounding environment, almost as a tribute to Comporta. The “Be” brand has to act as parent brand and will have its umbrella of spaces. It is a young, modern, fresh-chic, dynamic, conceptual, healthy brand that appeals to the senses, breathes and wants to take advantage of the texture of its supports, which wants to be shareable and unique at the same time. Their locations take on a secondary role, they become a note, a mark, a signature. In this way we wanted to create a harmonious and balanced combination of the various elements. While their locations become a note, a mark, a signature. Each space is unique, has its own location also its own concept, that is, a “Be Comporta” is more space of summer, of sun, ample, of landscapes that never finish, of sunset. The “Be Lisbon”, in turn, is a more modern, but welcoming, green space in the heart of the city.
Sweden is preparing for the eight and final season of Game of Thrones by gearing up to protect themselves from spoilers. Local streaming services Telia Play and HBO Nordic have created an easy to use Game of Thrones Anti Spoiler-kit for fans. The kit consist of pins numbered after each of the six final episodes. Fans of the show are encourage to wear the pin with the latest seen episode in order to show friends, colleagues and class mates what they can say, or can’t say about Game of Thrones season 8. This because not everyone watches the show at the exact same time. Kits are distributed in Telia stores all over Sweden and can also be downloaded online together with a set of anti spoiler commandments and other digital assets.
Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it.
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