Hasta La Creative!

Publicis will pay about $4.4 billion for Epsilon to give it a leg up in digital marketing and to help clients personalize their connections with consumers. Today, data is worth more than a mountain of gold on a platinum platter. “Our clients are facing increasing pressure from the rise in consumer expectations,” Publicis Groupe CEO Arthur […]

The post Epsilon Snags $4.4B from Ad Agency Holding Company Desperate for Customer Data appeared first on Adpulp.

(TrendHunter.com) My Little World creates sustainable cardboard kits to that can be assembled by kids to form a variety of fun themes. The kits are offered in Airport, Emergency Services, Fairy Village and even…

Why does Bethenny Frankel read Adweek? Well, we caught up with the entrepreneur, CEO and, of course, Real Housewife to find out. Hear from Frankel and other leading brand builders as we continue to celebrate Adweek’s 40th anniversary. What marketers of ketchup, mattresses and TV have in common Founders and funders on Adweek being “inpsiring,”…

Online
Innocean Berlin

In the lead up to the 2019 award season, Innocean Berlin created Save for Awards – the Photoshop plug-in that makes advertising award show entries a whole lot easier for every creative and agency out there. 

The plug-in, available for free at saveforawards.com , takes your master file and automatically generates all the files you need to submit to every major award show out there. In seconds. 

To promote a tool that was made just for creatives, we created a campaign targeting creatives in the websites where they spend a lot of their time:  Adeevee, Ads of The World, Best Ads on TV, Communication Arts, and Lürzer’s Archive. 

Advertising Agency:Innocean, Berlin, Germany
Chief Creative Officer:Gabriel Mattar
Executive Creative Director:Ricardo Wolff
Senior Art Director:José Gomes
Senior Copywriter:Pedro Lourenco

The wallet-draining blight of ad fraud has hit our phones–and hit them hard, according to a new study from DoubleVerify. The research found that invalid impressions on mobile has doubled year-over-year since 2017, and the total number of “fraudulent apps” has increased more than 150% between 2017 and 2018. Of these apps, more than half…

Kevin Sharkey is brand executive meets best friend. Will he take over the empire?

Integrated
Conselho Nacional do Ministério Público

Advertising Agency:Fields360, Brazil
Executive Creative Director:Thiago Reis
Copywriter:Hayre Borges
Art Director:Athos Bernardo
Planner Director:Thiago Reis
Producer Director:Ozana Andrade
Producer:Ana Carolina Martins
Media Director:Adriana Lopes
Media:Raquel Noura
Account Director:Viviane Miranda
Account Executive:Raquel Monzu
Video Producer:Vapt Filmes
Director:Edu Pimenta
Audio Producer:Lira Musica
Music Producer:Érico Moreira