Hasta La Creative!

Game of Thrones is back! I would make a GOT reference here, but I’ve never seen an episode, so I’m not going to try. Suffice to say, fans are freaking out, and brands are ready to take advantage of the hoopla surrounding the premiere. On this week’s episode of the Adweek podcast Yeah, That’s Probably…

Facebook is rolling out a simpler interface for its Ads Manager tools for advertisers, and an update to its Business Manager tools is up next. The social network said in a blog post that more updates will come to both tools throughout the year. The new Ads Manager interface, which began rolling out Tuesday, includes…

The field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in economics in 2017 for incorporating psychological assumptions into analyses of economic decision-making. Cognitive biases have been used in marketing for a long time, often unknowingly. As engagement with customers increasingly moves online,…

Omnicom Group seemed to buck ad industry trends in its first quarter earnings results, announced this morning. While Publicis reported disappointing earnings embodied by a 4.3% drop in organic North American revenue right after confirming its $4.4 billion Epsilon acquisition, Omnicom’s net income per share rose 2.6% to $1.17, beating analysts’ estimates by 7 cents….

Pereira O’Dell co-founder and creative chairman PJ Pereira was recently faced with a dilemma: clients were increasingly seeking custom content to feed their various social media channels on a frequent basis. A bit too frequently, in fact, for the agency to manage larger, more fulfilling projects. Neither side was benefitting from the creative agency handling…

Almost everyone has had to deal with the often-deflating process of applying for a job. You write cover letters that aren’t read, change r?sum?s that aren’t noticed, and you are considered lucky even to receive a canned “No” in response. Job site Monster confronts that painful process in their new ads. “This Isn’t Working Anymore,”…

O K-pop superou o recorde do K-pop! A gente explica: apenas uma semana depois que a banda feminina de K-pop Blackpink bateu o recorde de melhor estreia de um clipe na história do YouTube, outro grupo do mesmo gênero musical, a BTS, foi lá e superou o recorde. A estreia do clipe “Boy With Luv”, …

O post Só dá K-pop! BTS tem a melhor estreia de um clipe na história do YouTube apareceu primeiro em B9.

A Uber tem tomado diversas decisões para penetrar melhor em mercados onde não domina. No mês passado, por exemplo, a empresa comprou a Careem, que é o maior serviço de transporte por aplicativos do Oriente Médio. Mas parece que, pelo menos desta vez, quem está se movimentando para tomar território alheio não é o aplicativo …

O post Sony se torna a nova rival do Uber no Japão com o S.Ride apareceu primeiro em B9.