Illinois Council Against Handgun Violence: Most Dangerous Street

Illinois Council Against Handgun Violence Experiential Ad - Most Dangerous Street
Illinois Council Against Handgun Violence Experiential Ad - Most Dangerous Street
Illinois Council Against Handgun Violence Experiential Ad - Most Dangerous Street
Illinois Council Against Handgun Violence Experiential Ad - Most Dangerous Street
Illinois Council Against Handgun Violence Experiential Ad - Most Dangerous Street

More than 30 people in Chicago were shot just two weekends ago, three of them fatally, as Chicago had its warmest weekend in six months and people should have been enjoying the first signs of spring. The equivalent of a mass shooting occurs on a weekly basis, yet so many Chicagoans have become numb to the violence.

To inspire conversation and action, ICHV and FCB Chicago unveiled the “Most Dangerous Street.” The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago.

The “Most Dangerous Street” specifically aims to gain support for the SAFE Act. The SAFE Act helps identify areas that experience high levels of crime based on data surrounding gunshot hospitalization and mortality per capita to create Safe Zones for improved neighborhood safety. More information on the SAFE Act: here. You can visit this link to take action: www.mostdangerousstreet.com.

Video of Most Dangerous Street

A Fan’s Love, Requited at Last: Conan O’Brien Lands Robert Caro

The talk show host’s interview of the acclaimed biographer is a long-awaited win for Team Coco.

Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she starred in during her two decades as a spokesperson for the charity used massive doses of guilt to loosen wallets and, ultimately, raise a great deal of money. Today,…

Parkland Parents Group Reimagines the Game Operation to Promote Gun Reform

In a new initiative from Change the Ref, the organization created by the parents of Parkland school shooting victim Joaquin Oliver, the classic game Operation is reimagined to confront audiences with the physical destruction assault rifles cause. FCB Health Network agency Area 23 chief creative officer Tim Hawkey said the project grew out of a…

Software Giant Intuit Is Seeking a New Global Creative Agency of Record

From Silicon Valley software maker Intuit comes the latest example of an increasingly rare event: a global creative agency of record review. According to multiple sources with direct knowledge of the matter, the company issued an RFP earlier this month seeking a shop to handle work promoting its primary brand. Omnipresent advisory firm MediaLink is…

Facebook Enlists Celeb Moms to Charm You Into Calling Your Mother More With Portal

Facebook wants you to view its Portal video conferences device as a great way to talk with mom, regardless of how famous you–or she–might be. Ahead of Mother’s Day next month, the social media company has a new ad that attempts to empathize with the moms of the world who don’t hear from their children…

Confira os bastidores da nova (e explosiva) abertura do “Zorra”

No último sábado, o programa humorístico “Zorra” ganhou uma nova abertura que surpreende pela proposta inusitada. Ao som de uma versão repaginada da trilha pelas mãos do trio Beach Combers, a introdução ao seriado da TV Globo é feito inteiro num efeito reverso do que aparenta ser um incêndio no set da produção, com o …

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India Gate: India Dega Aashirvad


Online
India Gate

As Indians we take great pride in our traditions. Our culture and values are what define us, but rarely do we ever get the opportunity to use a sacred tradition to do so much more.  India Gate, together with The Classic Partnership, part of the VMLY&R Group, believe that rice, which is used to shower blessings during every wedding ceremony, can serve a larger purpose. So, we created #IndiaDegaAashirvad, a unique initiative that upholds our sacred tradition of showering rice, while giving newlywed couples the option to be prudent with its use, thereby helping millions of less fortunate people.

Advertising Agency:The Classic Partnership, Dubai, United Arab Emirates
Creative Director:  Abhay Chawak 
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Photographer:Nasir Rauf     

Gold's Gym Body Transformation: Lose to win

Outdoor, Print
Golds Gym

Junk food represents a risk to our health when ingested on a daily basis and becomes a continuous eating habit, making us have a general excess of fat in the body.

The anxiety and addiction created by this condition, causes the body to control the desire to eat insatiably,  growing like a monster, feeding voraciously and always wanting more.
Each of these people started with small excuses like “Just a slice”, “Just a craving” or “Just a bit”.
 
With Gold’s Gym and it’s program Body Transformation of 12 weeks of consecutive training, we present to consumers how this sad story of obesity begins and how it could end by transforming body and mind.
 
Through a campaign giving visual life in a shocking way to three stories, where each one represents a junk food that starts a problem, being devoured by the folds of an obese body, clearly showing that your problem starts with something, but can end with our Body Transformation program.

Advertising Agency:Cazar DDB, Santo Domingo, Dominican Republic
General Creative Director:Salvador Lister MarÍ
Creative Director:Freddy Montero Galva
Art Director:Marcos Zorrilla
Copywriter:Salvador Lister MarÍ, Freddy Montero Galva 

Maximus: Sweat Happens

Maximus Integrated Ad - Sweat Happens
Maximus Integrated Ad - Sweat Happens
Maximus Integrated Ad - Sweat Happens

Most sports drinks aren’t consumed during sports. This integrated campaign aims to solidify Maximus as the drink for those other sweat occasions caused by awkwardness or effort.

Directed by Dan Reisinger of Infinity Squared, the online films feature some of Australia’s leading young comedic talents, including a VO by the hilarious Alex Williamson. While the often location specific and topical OOH executions ran extensively across Australian cities.

Ad Block Party

AbEXP is a Google Chrome extension, which uses ad-block technology to transform commercial banner ads on a website into an audio visual experience featuring music by electronic duo, Kenton Slash Demon.

Video of AbEXP case video

A Black-Owned Lifestyle Platform Is Reclaiming The Narrative Behind the Phrase ‘Go Back to Africa’

The idea that words are “just words” is a fallacy that has stuck with us since childhood. Often compared to “sticks and stones,” the notion that words cannot physically hurt us somehow renders them harmless and ignores their inherent power. Just as words can mold policies and create communities, they can also be vehicles of…

Facebook’s ‘Remove, Reduce and Inform’ Problematic Content Strategy Has Several New Elements

Facebook met with a group of journalists last week at its headquarters in Menlo Park, Calif., to share several updates to its “remove, reduce and inform” strategy, which was introduced in 2016 for handling problematic content across its family of applications. Vice president of integrity Guy Rosen and head of News Feed integrity Tessa Lyons…

NHL Players Are Sharing Their Stanley Cup Playoffs Experiences in a Video Diary Series

The Stanley Cup Playoffs are heating up the ice, and National Hockey League players with the trophy in their sights are sharing their experiences on the league’s Facebook, Twitter and Instagram channels. One player on each of the 16 teams participating in the postseason is taking part in video diary series Cup Confidential, where they…

Estreia de “Game of Thrones” foi pirateada mais de 55 milhões de vezes em 24 horas

Se, oficialmente, a estreia da oitava temporada de “Game of Thrones” foi recorde de audiência em streaming para a HBO, imagina pro mundo da pirataria! Por isso, não é exatamente uma surpresa que o número de links piratas do primeiro episódio da série seja altíssimo. Segundo um monitoramento feito pela empresa de análise MUSO, a …

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Adidas lança seu primeiro tênis feito 100% com materiais recicláveis

Recentemente, a Adidas divulgou um projeto cujo objetivo é usar apenas plásticos reciclados em seus produtos até 2024. E seguindo essa iniciativa, a marca anuncia seu primeiro tênis feito 100% om materiais recicláveis. Chamado de Futurecraft Loop, o tênis foi projetado usando nada além de poliuretano termoplástico (TPU), um material plástico que reveste o tênis …

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Unimed Cariri: When Your Child Needs Health Care, Do Not Choose The Time

Unimed Cariri Print Ad - When Your Child Needs Health Care, Do Not Choose The Time
Unimed Cariri Print Ad - When Your Child Needs Health Care, Do Not Choose The Time

When your child needs health care, do not choose the time. Print created for NAS institutional communication, Unimed Cariri’s 24-hour Pediatric Center.

Harley-Davidson: Always RAD

Harley-Davidson Print Ad - Always RAD

O2: The Unseen Ad

O2 launched campaign to show their customers, how are they missing the experience of 4G LTE network, if their phones are not set right. To demonstrate it, they came up with main tv ad, which was showing the difference between fully coloured underwater world and black & white animated world. The 4G LTE network represented the change of experience between these two worlds.

Our goal was to bring the similar experience to their flagship store. To interact with customers in POS and start a discussion with them about the experience of 4G LTE network.

Video of The unseen ad

#BalanceForBetter – Women's Day 2019

Flowing free and creatively building a gender-balanced workspace that inspires everyone around us. That’s what we do too. This doesn’t end on International Women’s Day. But is the beginning of a new flow of thought in action!

Video of #BalanceForBetter – Freeflow