Hasta La Creative!

Ms. Angwin was one of three founders of The Markup, which is dedicated to investigating technology and its effects on society and plans to start publishing in July.

(TrendHunter.com) Streetwear imprint Extra Butter introduces the new House Party collection designed for the Spring/Summer 2019 season was recently unveiled and it boasts a strong inspiration drawn from the 80s and…

Ontem, 22/04, foi comemorado o Dia da Terra, e a Corona em parceria com a Parley apresentaram o vídeo “O Peixe”, uma animação em stop-motion, criada por Adam Pessane, mais conhecido como PES, animador de stop–motion indicado ao Oscar 2013. O vídeo ilustra os perigos que a poluição pelo plástico representa para os animais e …

O post Com vídeo em stop-motion, Corona alerta sobre consequências da poluição para animais marinhos apareceu primeiro em B9.

The CW started this season by expanding to six nights of prime-time programming for the first time since 2009. And as the season draws to a close, the network is looking at some other major changes: over a one-year period, the network will bid farewell to four of its signature shows: Supernatural, Arrow, Jane the…

Ad-tech company Broadsign announced the acquisition of cloud-based platform Ayeda today. The partnership of the two Montreal-based companies promises to bring a more streamlined media, marketing and sales management platform to publishers thinking of stretching their digital offerings out of the home (OOH) and into the streets. Terms of the deal were not disclosed. In…

Film
Coca-Cola

Coca-Cola No Sugar and Marvel Studios, two iconic brands, just joined forces to launch a commercial that was crafted to be enjoyed with popcorn, and of course, an icy-cold cup of Coca-Cola No Sugar. Scripted and directed to be inspired by the new movie ´Marvel Studios’ Avengers: Endgame,’ the commercial will be aired in 57 countries, without any adaptation to regional markets – an unprecedented fact in the history of the world’s most famous soda brand.

Attributing the role of the commercial’s protagonist to a young woman, who manages to act like a heroine without ceasing to be an ordinary person, was how Coca-Cola No Sugar managed to uplift the fans’ experience.

Advertising Agency:JWT, Sao Paulo, Brazil

Film
Adidas

The 2-minute spot is based on the true story of an 80 year-old, blind man who has seen it all for the last 7 decades in the strife-torn region of Kashmir. In his rich sonorous voice he talks about the importance of football in Kashmir and regardless of the forces that have sought to tear apart the region with conflict and terror, he states that the love for the team unites them.

He doesn’t see Kashmir negatively like the world does. He feels the positive change in Kashmir with the rise of football. Like he says in the end, “Football Isn’t Just a Game – It’s Our Very Hope’. Through him the world gets a new positive lens to see Kashmir. The lens of football.

The narrative is combined with a Kashmiri folk song that has inspired generations of Kashmiris over 200 years to make maximum impact.

Advertising Agency:Cheil India, Gurgaon, India
Chief Creative Officer:Emmanuel Upputuru
Executive Creative Director:Aneesh Jaisinghani
Creative Director:Kumar Saurabh, Ashish Kumar

Media
Cámara de Comercio de Bogotá

The Bogotá Music Market (BOmm) is one of the most important music programs and festivals in Latin America which takes place in Bogotá; to welcome visitors arriving at El Dorado International Airport, we took 16 digital shelters on the outside (8 per floor) to create a show where we turned them into interpreters of music through lights and animations.
DAY:
Based on the most important musical genres of Colombia and their most representative instruments, we composed 8 songs by means of software and specialized complements. They became the first musical orchestra of digital shelters with animations and audio rhythmic illustrations, that vibrated to demonstrate our visitors that music is not only heard, it’s felt!
NIGHT:
At night we wanted the digital shelters to transmit the feeling of the music, for this we developed a LED-light show through a sequence of colors and animations, creating a “choreography” and a unique visual harmony, which even without sound, made the visitors discover the power of music by awakening their senses and transmitting emotions.

Advertising Agency:Silva Publicidad, Bogotá, Colombia
Creative Director:Carlos Piñeros Serrano
Art Director:Sergio Peralta
Copywriter:Walter Zuñiga
Animation And Illustration:Fabio Escobar, Dragonfly Visual Studio

Outdoor, Print
Opel

Advertising Agency:VMLY&R, Istanbul, Turkey
Executive Creative Director:Ay?e Ayd?n Erdo?an
Creative Director:Mehmet Güney
Creative Group Head:Ozan Aslan
Art Director:Özgür Kahraman
Copywriter:Orkun Süslü