In Ecuador, cameras across the country send footage to monitoring centers to be examined by police and domestic intelligence. The surveillance system’s origin: China.
(TrendHunter.com) Seattle-based fashion label Maiden Noir vibrantly prepares for the Spring/Summer 2019 season with its new Tie-Dye Series. The brand often draws inspiration from the Pacific Northwest and its scenic…
(TrendHunter.com) This converted school bus house is a compact living space that identifies the ways modern design aesthetics are being integrated into mobile homes to keep inhabitants comfortable when on the road….
“We work with brands to create telling stories across mediums. Our design has a strong content connect and it attracts brands looking for the same. We operate like a record label, encouraging senior artists to manage their own studio and team. We now have studios in Bangalore, Goa and Kochi.”
What made you start Watercrab?
It was three of us. It was a seemingly good idea at the time.
Tell us about your creatives. Did they go into fine art or design schools? How do you pick them up? The copywriters?
Most of the designers are from Fine Art schools. The copywriters are usually people who had enough of other industries. We look at portfolios, rather than resumes. Although, quite a lot of people apply as first-timers, especially for copy, so we administer a copy test. Most of the recruitment happens through our network, which is still the best way to find creatives in India.
Is there a ‘Creative Brief’ format that Watercrab follows? We know the better the brief, the better the creatives…
Yes of course, we have a skeleton brief for each medium which we then tweak heavily for each client.
What does Watercrab do which sets it apart?
One as I mentioned above is the strong content-based design. Secondly, and it’s something clients learn as they go along; we put a lot of effort into even the smallest of creatives, even if it’s an email signature or an employee ID badge, as long as it is part of the story, we try to make it unique. And third, since each of our studios is headed by a senior creative partner, there are uniquely different creative styles to choose from.
Were there any particular role models for you when you grew up?
Answering this collectively – None that were related to design.
Who was the most influential personality on your career in Brand Building?
The founder at the previous agency we all worked in. He taught us how to be entrepreneurs and he taught us the power of good design.
How important is the focus on good design in Watercrab?
Good design or die.
Do you function like a traditional advertising agency? Or would you call yourself more of a graphic design/branding agency?
At this stage we are neither. It’s always a combination of things that tells the story best. Branding, graphic design, advertising, UI Design, motion graphics, whatever it takes.
What do you feel about the state of design in Brand Building in India?
It’s a good time to be alive. From small studios, to international powerhouses, the design landscape is evolving at top speed. Everyday we come across new studios, and are awe-struck by their work.
Any other Indian agencies you admire?
Ishan Khosla, Taproot, Elephant Design. There are so many that we admire (but can’t remember)
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option? Or Advertising and brand building?
Learn all sides of the industry. Designers need to understand copy to create great design. Copywriters need to understand design to write relevant copy. And they both need to understand servicing.
Who would your design team like to take out for dinner?
Humble Politician Nograj, Saul Bass when he was alive.
What’s on the company iPod?
Gangster Rap
Mac or PC?
PC
Whats your Twitter Handle?
We don’t have one. Find us on Instagram : crabogram
(TrendHunter.com) KURU Footwear ‘Atom’ is an innovative design that’s a new footwear category, performance foot health. The footwear style boasts a breathable, sock-like design and KURU’s…
In an opinion column, Abigail Disney railed against what she calls the “naked indecency’’ of the practices. Disney disputed her assertions.
Mr. Spielberg, a Hollywood titan for more than four decades, has been cast as an anti-streaming Luddite. The reality is more complex.
Joseph Ianniello was given a six-month contract extension as the network suspended its search for a permanent chief executive.
As private-equity funds take big stakes in talent firms, the clients feel shortchanged, pointing to conflicts of interest in the packaging of deals.
In a time when divisiveness and hateful rhetoric have created a hostile environment for many immigrants living in this country, we saw a need to unite our community and restore civility and compassion towards immigrants. We created #BeGolden to improve the way we welcome immigrants to our community. Thanks to the universal unifying power of The Golden Rule, we were able to get city officials, religious leaders, and businesses to rally and giving the #BeGolden campaign tremendous momentum throughout North Texas. The campaign got the Mayor’s Office to implement #BeGolden as a cornerstone of the City’s Welcoming Program, several DISD schools have added #BeGolden to their class projects, and other cities have adopted #BeGolden as part of their community outreach programs. A notion as elementary as The Golden Rule was able to bring people’s guards down and embrace what brings us together, rather than focus on what set us apart.
We may not have realized it at the time, but the toys we used to play with often doubled as tools of gendered socialization. It’s actually a little funny when you take a moment to think about it: We–children and adults alike–have long allowed heaps of plastic, bolts and rubber to dictate how we’re “supposed”…
? AVISO: Este texto contém SPOILERS do filme. Não diga depois que não foi avisado. Desde que Tony Stark escapou vivo da caverna de onde era refém no primeiro “Homem de Ferro”, é inegável que o chamado “universo cinematográfico” do Marvel Studios gire para bem e para mal em torno de questões de segurança e …
O post “Vingadores: Ultimato”: O fim e o legado do universo Marvel apareceu primeiro em B9.
Print, Online
Joint
What your eyes can’t see, our cameras do.
Smart Security Cameras – Mobotix.
Advertising Agency:Humano, La Paz, Bolivia
Creative Chief Officer:Dayana Ortega Flores
Creative Director:Kenny Figueroa Enriquez
Partner General Director of Art:Mauricio Poma Rada
Art Director:Uber Gutierrez
Copywriter:Kenny Figueroa Enriquez, Adriana Vacaflores
Illustrator:Uber Gutierrez
Additional Credits:Diego Prieto, Fabiola Bustillos, Mauricio Dulón
Print
McDonald’s
Advertising Agency:Publicis Groupe, Panama
Executive Creative Director:Fabian Bonelli
Creative Director:Andrés Quezada
Art Director:Dalys Burnes
Account Director:Arlene Puello
Additional Credits:Nathalia Hernandez
Film
Instituto Socioambiental
ISA is celebrating its 25 years anniversary with the launch of the #PeoplesOfTheForest campaign to boost support for the indigenous, Quilombola, riparian and extractivist communities who are resisting attacks on their rights and the destruction of their lands.
Advertising Agency:JWT, Sao Paulo, Brazil
Chief Executive Officer:Ricardo John
Executive Creative Director:Cassio Moron, Rodrigo Da Matta
Creative Director:Mariana Borga
Art Directors:Gabriella Marcatto, Caio Gandolfi, Marcelo Monzillo
Copywriters:Filipe Rosado, Diego Ferrite
Head Of Client Services:Felipe Giacon
Account Management:Caio Sabag, Henrique Dal’Mas, Juliana Costa, Renata Costa
Head Of Media:Giovanna Venturelli
Media:Stella Lopes, Luca Lima, Juliana Magalhães, Larissa Isabelle, Renan Daniel
Head Of Planning:Stella Pirani
Planning:Marcus Pesavento
Head Of Production:Maisa Delgado
Rtv Production:Carolina Florentino, Lincoln Braga
Pr:Andrea Assef, Vivian Zeni, Livia Martins
Production House:Prodigo Films
Director:Daniel Klajmic
Executive Producers:Francesco Civita, Chico Pedreira, Rita Costa
Executive Producer Assistant:Rafael de Paula
Production Coordination:Nathalie Gautier, Bruno Pirozzi, Ana Cordeiro, Mariana Tardelli
Coordination Team:Karla Fernandes, Fabiana Baptista, Nathalia Trindade, Lucas Pereira, Beatriz Soares
Director Of Photography:Azul Serra
PostProduction Coordination:Tutu Mesquita, Priscilla Paduano
Production:ISA Production
Executive Production:André Villas-Bôas, Jurandir Craveiro, Bruno Weis
Production Assistant:Gabriella Contoli, Ian Sierra, João Piccoli
PostProduction Assistant:Everson Martins
Editing:André Dias, AMC
Postproduction:Prodigo Films
Finishing:Georges Sakamoto, Prodigo Films
Color Grading:Ely Silva
DOT Cordination:Magali Wistefelt
Motion:Lucas Carvalho, Vinicius Kahan
Motion Intern:Ariedine Carvalho, Mariana Silva Assis
Composition:Paulo Chedid
Technical Center:Leandro Ferreira
Amazon Emotions:Vanessa Marino, Leonardo Principe, Geo Principe, Kinan Principe, Kena Principe
Sound Producer:Satelite
Direction:Kito Siqueira, Roberto Coelho
Sound Editing and Mixing:Celso Moretti, Ricardo Bertran, Luis Henrique de Oliveira, Adailton Matos
Musical Production:Mike Vlcek, Hurso Ambrifi, Daniel Iasbeck, Thiago Colli
This ripe, visually striking short film explains the complicated technology behind autonomous driving software in a relatable way. By mimicking science fiction storytelling style, the film aims to break down autonomous driving for just about everyone.
The film opens up with a swift camera motion through the clouds of a glittering night sky. We follow a Volvo car driving across a colorful neon-
light bathed boulevard, reminiscent of Blade Runner’s film aesthetic. We witness how the car sensors operate in orchestration in order to collect data
from the car’s surroundings. We see up and close how the information flows through the vehicle’s arteries in order to reach the super-brain of the car.
There, Zenuity’s software accumulates the information in real time and merges it in order to construct a holistic image of the world around it. As the
software stirs the car to safety, a real-life scenario occurs.
A fuller description and press release can be found here: www.uncloudy.se/press-release-zenuity/
Celebrating a 150 years of “It Has To be Heinz.” The strategy behind this campaign was to make the target audience re-discover their love for the brand. From this came the big idea “Times Change, We haven’t.” It is shown through highlighting memorable moments in time where Heinz has still remained being the same quality product that it has always been.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
