Few in the industry would disagree that online advertising needs to change with the status quo of the discipline up for debate, including everything from data-mining practices to methods of delivery. The debate is varied, with growing rates of ad blocking–47% of the public now does so, according to GlobalWebIndex–and U.S. lawmakers preparing to emulate…
Hertz, one of the world’s largest rental car brands, is suing former marketing partner Accenture LLP for breach of contract, claiming the company failed to deliver when Hertz hired it to redesign its website and mobile apps. In a lawsuit filed on April 19 in the U.S. District Court of the Southern District of New…
HTTPS is now the default throughout Tumblr–a move the Verizon-owned site called “long overdue.” For comparison’s sake, Facebook made the same switch in July 2013, and Twitter did it even earlier: August 2011. Zack Whittaker of TechCrunch pointed out that prior to this week’s update, Tumblr was the highest-ranked site according to Alexa data that…
Apoteose nerd da Marvel Studios, “Vingadores: Ultimato“ só chega aos cinemas dos Estados Unidos e do Brasil amanhã, mas na China o filme não só estreou como já está quebrando recordes. Enquanto nos Estados Unidos o filme já bateu todos os recordes de pré-venda de ingressos (além de quebrar alguns sites especializados), na China, país …
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(TrendHunter.com) adidas introduces the new Purple Haze Samba sneaker model for the season to celebrate 4/20 this past weekend. The sneaker is complete in a colorway that references its name, boasting a velvet purple…
And Mick Jagger’s girlfriend, Melanie Hamrick, choreographed a ballet.
Ano passado, o Google lançou uma nova versão do Google Fit, seu aplicativo de saúde que quer ajudar os usuários a se manterem mais ativos fisicamente no dia a dia. Agora, essa versão está sendo disponibilizada também para dispositivos iOS. Segundo o Google, o app “ajuda a reduzir o risco de doenças cardíacas, melhorar o …
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Parking a car is a matter of concentration and skills. Focus. Absorption. There is no time for anything else. Until now. Thanks to Chevrolet´s Free Hands Parking Assist feature, your mind can be thinking on wherever you like, except parking.
Fake news gets exaggerated until there are real world consequences. Plagued by confirmation bias and social proof, people don’t think twice before sending out fake news. Hello, a chat based app, has come up with an innovative technology that shows you the source of where your news comes from. With the power of this new technology, Hello implores you to BREAK THE CHAIN.
Football is a male-dominated culture. And where there’s too much testosterone, there’s often a lack of tolerance and diversity, creating an uncomfortable environment for families that love the game but feel uneasy going to stadiums. With 78% of its members being male, Benfica – the biggest club in Portugal – decided to do something about it:
A Benfica family membership, with special conditions for families. Stressing the fact that it was meant for all kinds of families. Traditional or non-traditional. And in the campaign, we showed them all.
The campaign has already shown some results, with over 4000 (and counting) becoming family members, with female members making up 50% of last month’s new members. It has been picked up both locally and abroad with multiple references in news sites and TV shows from Italy to Brazil. Praise came from several platforms, social media and public figures, including members of the Portuguese Parliament. The campaign also drew countless emotional replies, even from some of Benfica’s rivals.
Any internet user, regardless of ad-tech savvy, can use ads.txt to see which ad networks are keeping the lights on for publishers across the internet–and that includes some of the most controversial corners. Breitbart’s file, for example, reveals a slew of ad-tech companies (including a few industry bigwigs, like AppNexus) vying to emblazon themselves across…
The long-awaited revamp to Snapchat’s Android application was finally unveiled this week. Snapchat said in a blog post that the rebuild took more than one year, and improvements covered features including lenses, Stories and the process of taking Snaps. The Google Play Store listing for the app also cited the ability to add photos and…
Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader in outdoor advertising, has signaled that the space will be used…
Many of us have seen the devastating toll of opioid addiction and withdrawal on adults, who are statistically likely to relapse eight times before escaping the drug’s hold. But picturing such an ordeal being faced by a newborn is an image so heartbreaking, we can hardly process it. To help visualize this unimaginably heartbreaking issue,…
A partir desta quarta-feira, 24/04, um dia depois do Dia Mundial do Livro, o mais recente modelo do Kindle pode ser comprado no Brasil. O leitor digital da Amazon chega ao país com com o valor de R$ 349,00. O novo Kindle tem um design mais fino que as versões anteriores, além de ser mais …
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APSA – PORTUGUESE ASSOCIATION ASPERGER SYNDROME
Help APSA promote social integration and empower these people for a life
autonomous.Go to www.apsa.org
Advertising Agency:Fuel, Lisbon, Portugal
Creative Director:Ricardo Marques, Andreia Ribeiro
Art Director:Rodrigo Fabocci
Copywriter:Richard Warrell
Illustrator:Rodrigo Faboc
The 2019 Mother’s Day campaign for the Hilô Clothing Store provokes sons and daughters to buy good gifts for their moms.
Twitter just made it easier for its users to report content aimed at misleading voters, starting with India and the European Union. There is now a dedicated space within Twitter’s reporting feature for content attempting to undermine the process of registering to vote or otherwise interfering with elections. Twitter Safety said in a blog post…
If you have been following the cannabis industry, you’ll notice the meteoric rise of CBD and its appeal to the archetypal soccer mom. Why not replace that glass of wine with a little something different? This has resulted in an offering of products with pink cannabis leaves and women not quite smoking but rather holding…
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