Hasta La Creative!

It’s the second biggest deal in the history of advertising, behind only Dentsu’s $5 billion acquisition of Aegis Group in 2012. But what did Publicis Groupe really get when buying Epsilon earlier this month? What sort of value will this bring to clients, and how does it change the positioning of the “Big Six” holding…

Walmart has turned one of its smaller-format locations into what it calls the Intelligent Retail Lab, or IRL, which has artificial intelligence (AI)-enabled cameras, interactive displays, a massive “glass-encased data center bathed in blue glow” and “enough processing power to download three years’ worth of music [27,000 hours] each second.” The retailer said it will…

A Microsoft agora também é uma empresa trilionária. A companhia de Bill Gates tornou-se a terceira empresa dos Estados Unidos a ultrapassar um valor de mercado de US$ 1 trilhão, seguindo os passos da Apple e da Amazon, que também atingiram seus trilhões no ano passado. A empresa passou o marco hoje, 25/04, depois de …

O post Microsoft também entra para a lista de empresas trilionárias apareceu primeiro em B9.

Por um pedido pessoal do presidente Jair Bolsonaro, a mais recente campanha do Banco do Brasil foi retirada do ar. O vídeo censurado pelo Palácio do Planalto era marcado pela diversidade, com a presença de atores e atrizes negros, e representando diferentes estilos contemporâneos justamente para conversar com o público jovem, alvo da campanha do …

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If you don’t know that Ladder was founded by an eclectic group of A-listers–Arnold Schwarzenegger, LeBron James, Cindy Crawford and Lindsey Vonn–you might wonder how a supplement startup could afford the kind of ad it just dropped. But obviously it’s a challenger brand with star power to spare, so it’s not all that surprising that…

O enredo campeão do Carnaval 2019 foi, definitivamente, o Corote. Se você não estava bebendo-a, estava com alguém que bebia ao lado. Se não, estava ouvindo falar dessa garrafinha arredondada e colorida ou recebendo memes sobre isso e correndo atrás, no Google, para saber o que era. Se nem isso, certamente você estava tirando férias …

O post Corote: ao alto e avante! apareceu primeiro em B9.

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Volkswagen

In order to save money people in Bulgaria tend to neglect servicing their post-warranty cars until it’s too late and there is a serious problem to be fixed. When the time for servicing finally comes they most often chose illegal car-repair workshops, despite the fact that they are well known for their low-level hygiene, unprofessional attitude, and low quality service. To make them feel the negative effect of that compromise we compared the conditions in the illegal car-repair garages with personal hygiene.

Take care of your car the way you take care of yourself.

For your post warranty Volkswagen car we have certified equipment, German-standard
trained staff and personal attitude in our authorised service centres.
Service 4+. Working neat.

Advertising Agency:Tribal Worldwide, Sofia, Bulgaria
Creative Director:Ivelina Gicheva
Art Director:Erkan Gyumryukchiev
Copywriter:Ivan Hadzhivelikov
Account Executive:Tzvetomir Popov

Film
Sea-Watch

At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land.

As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It is also alarming that 85 percent of Germans are not even aware of the extent of this crisis, according to a YouGov survey* commissioned by Sea-Watch.

Now is the time for the aid organization Sea-Watch to take drastic measures and make these dangers tangible for the general public: with “LIFEBOAT – The Experiment”, documented in a film directed by Oscar-nominated Skye Fitzgerald. Leading psychologist Michael Thiel was on hand throughout the experiment as a consultant.

40 volunteers experienced a simulated Mediterranean crossing in a rubber dinghy for “LIFEBOAT – The Experiment”, which was developed together with five refugees who had survived Mediterranean sea crossings and told of their experiences and impressions. Based on the first hand accounts of these traumatic experiences, the simulation was designed to be as realistic as possible.

While the 40 volunteers were crowded together on a rubber dinghy in a maritime training facility, the motion of the sea, lighting conditions and background noise were constantly changing for five hours. During the course of the simulation, waves and ambient noise increased, and increasing darkness aggravated the situation. This made the experience even more exhausting for the participants. During the experiment, rescue divers and medical personnel ensured the safety of the participants throughout.

Advertising Agency:Serviceplan, Hamburg, Germany
Production:Markenfilm
Director:Skye Fitzgerald
DoP:Felix Tonnat
PR & Social Media:Achtung
Media:Mediaplus
Global Chief Creative Officer:Alexander Schill
Serviceplan Group:Alexander Schill
Executive Creative Director:Michael Wilk, Serviceplan Creative Board
Global Creative Strategist:Maximilian Scho?ngen
Serviceplan Creative Board:Maximilian Scho?ngen
Head of Editing:Dennis Fritz
Serviceplan Innovation Team:Dennis Fritz
Creative Managing Director:Markus Maczey
Serviceplan Campaign 3:Markus Maczey
Postproduction:nhbNEXT
Sound Design:Sebastian Osterwald
Music Company:Sebastian Osterwald