Hasta La Creative!

The e-commerce landscape in 2019 demands that the consumer should be the focal point of everything. With consumers in the driver’s seat, it is incumbent on the marketer to provide them with information they need, where they’re looking for it and when they want it. Simultaneously, marketers need to provide this in a seamless manner that reinforces the brand’s value proposition at every touchpoint.

Brands that understand this principle and deliver against the intent of the consumer at every stage of their purchase journey, every time, are well-positioned to transform their relationship with their audiences and drive growth.

In delivering messaging aligned to consumer intent, it is implied that a marketer will attach a level of personalization that will resonate with that user. One often-overlooked aspect of contemporary e-commerce marketing is localization. This is especially critical for brands for whom most of the discovery journey happens online, but with most of the revenue booked offline. Every consumer in the world is attached to a physical place; where they live and where they’re currently located are two factors that should be woven into an Enterprise-to-Local strategy that delivers the brand promise to consumers both online and where they physically are.

Continue reading at AdAge.com

Today, Publicis Groupe’s Media division announced the union of two agency networks, Blue 449 and Spark Foundry, to create a single entity serving clients around the world. The two currently include such major brands as Mondelez, Campbell’s, Marriott and Southwest Airlines, among many others, on their client rosters. This marks the latest in an ongoing…

One of my favorite things to do this time of year is to check out all of the upcoming talks and panels at SXSW. This year more than ever, it provides a refreshing mental aperitif and reminds me that the world is full of passionate, interesting and committed people who have devoted their lives to…

(TrendHunter.com) These March 2019 architecture trends range from energy-generating lighthouse hotels to recycled cork houses. Beyond inspiring and sustainable building projects, this month’s other notable…

(TrendHunter.com) Shift is a design agency based in Monterrey, Mexico and the firm recently released a speculative design of its futuristic sneaker concept. Dubbed ‘SHIFT F1,’ the silhouette is made to…

Church’s Chicken has hired Brian Gies as executive vice president and global chief marketing officer, the restaurant chain announced today. Gies has experience in the fast casual sector, including a three-year stint as the CMO of TGI Fridays from 2013 to 2016. There, he led marketing initiatives like the “endless appetizers” promotion and investments in…

The “Ice Cream for Adults” ads come from 72andSunny New York.

Another spot showcases the reality of home ownership. “What’s a mortgage?” one kid asks. “It’s like waterboarding, only you do it to yourself,” the forlorn guy getting ice cream replies.

The humor is more mainstream than Halo Top’s earlier approaches. At first, Halo Top avoided a traditional media approach, relying on word-of-mouth and social media to spread the word about its lower-calorie ice cream, which tops out at 360 calories per pint. Then, it began facing increased competition and it stepped up its marketing.

Continue reading at AdAge.com

Salary $70K – 85K but raise at 90-day mark. Lots and lots of benefits.:

RLM Public Relations:
A well-established NYC-based global, boutique PR agency is seeking an experienced Sr. A/E for their New Categories & Emerging Industries division.
10017, New York City